April 13, 2024
Updated April 20, 2025
16 minute read
Corporate Planner
A Corporate Planner, often operating under titles like Strategic Planner or Business Strategist, plays a crucial role in charting an organization's long-term course. They are the architects of a company's future, analyzing market trends, competitive landscapes, and internal capabilities to develop actionable strategies. Their work ensures that various departments align their efforts towards common, overarching goals, driving sustainable growth and success.
Working as a Corporate Planner can be highly engaging. You'll find yourself immersed in high-level decision-making, grappling with complex business challenges, and shaping the direction of an entire enterprise. The role offers a unique blend of analytical rigor and creative problem-solving, making it attractive for those who enjoy thinking critically about the big picture and influencing organizational outcomes.
What is a Corporate Planner?
Defining the Role and Core Responsibilities
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Find a path to becoming a Corporate Planner. Learn more at:
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Reading list
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A crucial follow-up to 'Competitive Strategy,' this book delves into how firms can create and sustain a competitive advantage. It introduces the concept of the value chain and is vital for deepening one's understanding of internal strategic analysis.
Provides a clear and insightful look at what constitutes good strategy versus bad strategy. It helps readers develop their ability to identify the key elements of an effective strategy and is valuable for deepening understanding.
Presents an alternative view to traditional competitive strategy, focusing on creating new market spaces rather than competing in existing ones. It's highly relevant for contemporary strategic thinking and offers frameworks for innovation and market creation.
Provides a detailed overview of strategic and competitive analysis, including environmental scanning. It is written by David J. Collis and Michael G. Rukstad, two leading experts in the field.
Offers a candid look at the challenges of being a CEO. Ben Horowitz shares his insights on building a successful company, managing people, and making tough decisions. The Hard Thing About Hard Things must-read for any entrepreneur who wants to succeed.
This ancient Chinese military treatise provides timeless lessons on strategy and leadership. The Art of War has been studied by military leaders and business leaders for centuries and remains a valuable resource for anyone who wants to achieve success in their chosen field.
A seminal work on disruptive innovation, this book explains why successful companies can fail when faced with new technologies. It's crucial for understanding contemporary strategic challenges related to innovation and market shifts.
Offers a practical, integrated approach to strategy formulation based on the successful experience of Procter & Gamble. It helps to solidify understanding through real-world examples and a clear framework.
A follow-up to 'The Innovator's Dilemma,' this book offers frameworks and guidance for companies seeking to achieve disruptive growth themselves. It's highly relevant for contemporary strategy focused on innovation and growth.
A collection of influential articles from Harvard Business Review on various aspects of strategy. It offers a concise way to grasp key strategy concepts and different perspectives from leading thinkers.
This highly visual book introduces the Business Model Canvas, a widely used tool for designing, understanding, and innovating business models. It's essential for contemporary strategy discussions around value creation and capture.
Introduces the Balanced Scorecard framework, a performance management tool that helps organizations translate strategy into a set of performance measures. It's highly relevant for understanding strategy implementation and control.
Provides a foundational eight-step framework for successfully leading change initiatives within organizations. Given that strategic change is often a critical part of organizational strategy, this book offers essential guidance on the human and organizational aspects of strategy implementation.
Introduces a new approach to building successful startups. It emphasizes the importance of testing ideas quickly and cheaply, and iterating based on results. The Lean Startup has helped thousands of entrepreneurs to launch successful businesses.
Introduces a new approach to strategy that focuses on creating new markets instead of competing in existing ones. The Blue Ocean Strategy has helped companies to achieve sustained growth and profitability.
Provides a comprehensive history of strategy, from ancient times to the present day. It examines the different ways that people have thought about strategy and how it has been used to achieve success in war and business.
Seminal work on the critical role of organizational culture in leadership and strategic success. Understanding culture is vital for effective strategy implementation and change.
Offers a comprehensive overview of the different schools of thought in strategic management. It's excellent for gaining a broad understanding of the evolution and various perspectives on strategy.
Emphasizes the critical importance of execution in realizing strategic goals. It provides practical guidance on aligning people, strategy, and operations. It's valuable for professionals and those looking to understand the challenges of putting strategy into action.
Argues for the importance of focusing on and expanding from a company's core business for profitable growth. It offers practical insights and is relevant for formulating growth strategies in a challenging environment.
While focused on startups, the principles of Lean Startup are highly relevant to contemporary strategy in established organizations, particularly regarding innovation and adapting to uncertainty. It emphasizes iterative development and validated learning.
A foundational text in management, this book lays out the basic principles and functions of management, including setting objectives and organizing resources. It provides essential context for understanding the managerial aspects of strategy implementation.
A collection of Peter Drucker's essential writings on management, including key concepts relevant to strategy, leadership, and organizational effectiveness. It's a great resource for gaining a broad understanding of foundational management thinking.
For more information about how these books relate to this course, visit:
OpenCourser.com/career/wczy71/corporate
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