Using Advanced SWOT Analysis to Determine Competitiveness from Coursera

By the end of this guided project, you will be able to use the Advanced SWOT analysis framework to determine your competitiveness. The advanced SWOT analysis was developed to address the limitations inherent in the simple SWOT framework. In a simple SWOT, strengths and weaknesses or opportunities and threats are equal to each other. Because of the limitations of the SWOT analysis, it was only considered to be a reference to further analysis. However, the Advance SWOT analysis is a much more robust framework that enables prioritization of factors. Without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. As a result, the Advanced SWOT analysis provides a deeper insight in strategic decision-making

For us to practically demonstrate how to use the framework to conduct analysis and make strategic decisions, we will use a spreadsheet to analyze an energy services company as a case study. Example of the case study would empower you with the skillset to use the framework to analyze your company or any other venture of your choice. The project is for strategist, business leader, and entrepreneurs that want to determine the competitiveness of their companies given the internal and external environments

What's inside

Syllabus

Project Overview

By the end of this guided project, you will be able to use the Advanced SWOT analysis framework to determine your competitiveness. The Advanced SWOT analysis was developed to address the limitations inherent in the simple SWOT framework. In a simple SWOT, strengths and weaknesses or opportunities and threats are equal to each other. Because of the limitations of the SWOT analysis, it was only considered to be a reference to further analysis. However, the Advance SWOT analysis is a much more robust framework that enables prioritization of factors. Without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. As a result, the Advanced SWOT analysis provides a deeper insight in strategic decision-making

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches the Advanced SWOT analysis framework, which helps learners determine the competitiveness of their companies

Empowers learners with the skillset to use the framework to analyze their own companies or ventures

Specifically designed for strategists, business leaders, and entrepreneurs seeking to enhance their decision-making abilities

Provides a practical demonstration using a spreadsheet analysis of an energy services company as a case study

Lacks hands-on labs or interactive materials that could enhance the learning experience

Requires learners to have a strong understanding of SWOT analysis and strategic decision-making principles

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Using Advanced SWOT Analysis to Determine Competitiveness with these activities:

Review key SWOT analysis concepts

Show steps

Review key SWOT analysis concepts to ensure a strong foundation for the course.

Browse courses on SWOT Analysis

Show steps

Read a summary article on SWOT analysis
Review the course syllabus
Identify any concepts you're not familiar with
Research those concepts
Complete any suggested readings

Watch a video tutorial on advanced SWOT analysis

Show steps

Supplement course material with a video tutorial to reinforce key concepts.

Browse courses on SWOT Analysis

Show steps

Find a video tutorial on advanced SWOT analysis
Watch the tutorial
Take notes on the key points

Conduct a SWOT analysis on a real-world company

Show steps

Apply SWOT analysis concepts to a real-world company to reinforce understanding.

Browse courses on SWOT Analysis

Show steps

Choose a company to analyze
Gather information about the company
Identify the company's strengths, weaknesses, opportunities, and threats
Develop a SWOT analysis report
Present your findings

Four other activities

Expand to see all activities and additional details

Show all seven activities

Develop a SWOT analysis template

Show steps

Create a SWOT analysis template to use for future reference and application.

Browse courses on SWOT Analysis

Show steps

Identify the key components of a SWOT analysis
Create a template that includes these components
Test the template by conducting a SWOT analysis on a company
Refine the template as needed

Attend a workshop on SWOT analysis

Show steps

Deepen understanding of SWOT analysis through a hands-on workshop.

Browse courses on SWOT Analysis

Show steps

Find a workshop on SWOT analysis
Register for the workshop
Attend the workshop
Participate in the activities
Take notes on the key points

Help other students with SWOT analysis

Show steps

Reinforce your understanding by assisting others with SWOT analysis.

Browse courses on SWOT Analysis

Show steps

Join a study group or online forum
Answer questions about SWOT analysis
Provide feedback on others' SWOT analyses
Lead a discussion on SWOT analysis

Develop a SWOT analysis plan for your own business or project

Show steps

Apply SWOT analysis to a real-world situation to enhance decision-making.

Browse courses on SWOT Analysis

Show steps

Identify a business or project to analyze
Gather information about the business or project
Conduct a SWOT analysis
Develop a SWOT analysis plan
Implement the SWOT analysis plan

Career center

Learners who complete Using Advanced SWOT Analysis to Determine Competitiveness will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

As a Strategy Consultant, you will be advising businesses on how to develop and implement strategies that will help them achieve their goals. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact a business's competitiveness.

See salaries and explore the career path for Strategy Consultant

Management Consultant

As a Management Consultant, you will be advising businesses on how to improve their performance and achieve their goals. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the internal and external factors that can impact a business's competitiveness.

See salaries and explore the career path for Management Consultant

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that will reach and engage your target audience. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the opportunities and threats that can impact your marketing efforts.

See salaries and explore the career path for Marketing Manager

Investment Banker

As an Investment Banker, you will be advising businesses on how to raise capital and make investments. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact a business's financial performance.

See salaries and explore the career path for Investment Banker

Corporate Development Associate

As a Corporate Development Associate, you will be working with companies to identify and execute mergers and acquisitions. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the success of a merger or acquisition.

See salaries and explore the career path for Corporate Development Associate

Market Research Analyst

As a Market Research Analyst, you will be conducting research to identify and understand the needs of customers. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the success of a marketing campaign.

See salaries and explore the career path for Market Research Analyst

Business Analyst

As a Business Analyst, you will be responsible for analyzing business processes and identifying opportunities for improvement. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact a business's performance.

See salaries and explore the career path for Business Analyst

Financial Analyst

As a Financial Analyst, you will be analyzing financial data to make investment decisions. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the financial performance of a company.

See salaries and explore the career path for Financial Analyst

Product Manager

As a Product Manager, you will be responsible for overseeing the development and launch of new products. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the strengths and weaknesses of your products.

See salaries and explore the career path for Product Manager

Venture Capitalist

As a Venture Capitalist, you will be working with venture capital firms to identify and invest in early-stage companies. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact a company's potential for success.

See salaries and explore the career path for Venture Capitalist

Private Equity Associate

As a Private Equity Associate, you will be working with private equity firms to identify and invest in companies. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact a company's growth potential.

See salaries and explore the career path for Private Equity Associate

Sales Manager

As a Sales Manager, you will be leading a team of sales representatives to achieve sales goals. The Advanced SWOT Analysis course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the success of a sales team.

See salaries and explore the career path for Sales Manager

Operations Manager

As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. The Advanced SWOT Analysis course may be useful in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the efficiency and effectiveness of a business's operations.

See salaries and explore the career path for Operations Manager

Human Resources Manager

As a Human Resources Manager, you will be responsible for managing the human resources function of a business. The Advanced SWOT Analysis course may be useful in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the success of a human resources department.

See salaries and explore the career path for Human Resources Manager

Information Technology Manager

As an Information Technology Manager, you will be responsible for managing the information technology function of a business. The Advanced SWOT Analysis course may be useful in this role by providing you with a deep understanding of how to identify and prioritize the factors that can impact the success of an information technology department.

See salaries and explore the career path for Information Technology Manager