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Tayseer Almattar and Joyce Wong

This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities. The course delves into the ideation process, discussing how to adapt problems into opportunities, the importance of research, and the dynamics of individual and group ideation. It also covers idea selection and system-wide impact considerations. The course concludes with a detailed discussion on prototyping in business innovation, its essentials, resource management, and the importance of embracing failure. It emphasizes the need for customized approaches and flexibility in the innovation process. By the end of this course, learners will be equipped with the tools to navigate business innovation. They will be able to identify and implement innovative strategies to create and sustain competitive advantages in their businesses.

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This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities. The course delves into the ideation process, discussing how to adapt problems into opportunities, the importance of research, and the dynamics of individual and group ideation. It also covers idea selection and system-wide impact considerations. The course concludes with a detailed discussion on prototyping in business innovation, its essentials, resource management, and the importance of embracing failure. It emphasizes the need for customized approaches and flexibility in the innovation process. By the end of this course, learners will be equipped with the tools to navigate business innovation. They will be able to identify and implement innovative strategies to create and sustain competitive advantages in their businesses.

This course is designed for Business Strategists, Entrepreneurs, Product Developers, and Innovation Managers. It targets professionals looking to deepen their understanding of business innovation and its impact on organizational success. Participants will gain insights into generating and implementing innovative ideas, making it ideal for those responsible for driving strategic growth and product development within their organizations.

A basic understanding of business strategy and entrepreneurship is recommended for this course. Familiarity with product development and innovation management will be beneficial, as the course builds on these foundational concepts. This background knowledge will help participants fully engage with the course material and apply the learned strategies effectively in real-world scenarios.

After completing this course, learners will be able to analyze the importance and various levels of business innovation, applying critical thinking to identify key opportunities for improvement. They will also be equipped to develop and implement effective ideation and idea selection strategies, utilizing a structured model to generate valuable business improvements. Furthermore, participants will learn to implement prototypes strategically, managing resources efficiently and embracing failure as a stepping stone to innovation success.

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Syllabus

Business Innovation: Prototyping, Markets, Strategy
This course is designed to provide learners with a comprehensive understanding of business innovation. It explores the importance, types, and methods of innovation, and introduces a unique model to identify and seize new venture opportunities.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for beginners with basic business and entrepreneurial knowledge
Well-suited for professionals in business strategy, entrepreneurship, and innovation
Ideal for learners seeking a comprehensive understanding of business innovation
Recommended for individuals who want to develop innovative strategies within organizations
Facilitates understanding of the importance and various levels of business innovation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Innovation: Prototyping, Markets, Strategy with these activities:
Practice Ideation Techniques
Engage in exercises to develop and refine your ideation skills, enhancing your ability to generate innovative ideas.
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  • Use brainstorming techniques to generate a list of ideas.
  • Apply lateral thinking approaches to challenge assumptions and find unconventional solutions.
Experiment with Prototyping Tools
Explore different prototyping tools to gain practical experience in developing and testing innovative ideas.
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  • Research and choose a prototyping tool that aligns with your project.
  • Attend tutorials or workshops to learn the basics of the tool.
  • Experiment with the tool to create prototypes of your ideas.
Review 'Business Model Generation'
Review the foundational concepts of business model generation to reinforce the principles covered in this course.
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  • Read the book and take notes on key concepts.
  • Summarize the main takeaways and how they relate to the course material.
Four other activities
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Review 'The Innovator's Dilemma'
Explore the challenges of disruptive innovation to gain insights into the importance of identifying and seizing new venture opportunities.
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  • Read the book and identify key examples of disruptive innovation.
  • Analyze the factors that contribute to the success or failure of disruptive innovations.
  • Discuss the implications of the Innovator's Dilemma for your own business or career.
Participate in Idea Group Critique Sessions
Join group discussions to share and receive feedback on innovative ideas, fostering collaboration and improving the quality of your ideas.
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  • Form or join a critique group of fellow learners.
  • Present your ideas for feedback.
  • Provide constructive criticism and suggestions for improvement.
Develop a New Product or Service Idea
Engage in the ideation process to generate and refine innovative ideas that address real-world problems.
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  • Identify a problem or opportunity in your field.
  • Brainstorm potential solutions and evaluate their feasibility.
  • Develop a prototype or minimum viable product to test your idea.
  • Gather feedback and iterate your design based on results.
Create a Business Case for Innovation
Develop a compelling business plan for an innovative idea to persuade stakeholders and secure resources for implementation.
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  • Identify the problem or opportunity you are addressing.
  • Outline the proposed solution and its benefits.
  • Estimate the costs and potential return on investment.
  • Develop a marketing and sales plan.
  • Present your business case to key stakeholders.

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Learners who complete Business Innovation: Prototyping, Markets, Strategy will develop knowledge and skills that may be useful to these careers:

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