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Annemarie Lesage

Brainstorm, brainstorm! UX Design is not just about having ideas! The user-centred approach fuels innovation in ways that support incremental, radical and disruptive innovations towards great user experience like no other.

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Brainstorm, brainstorm! UX Design is not just about having ideas! The user-centred approach fuels innovation in ways that support incremental, radical and disruptive innovations towards great user experience like no other.

User experience design helps the team hone down on a new concept, on general interactions, on desired experiences, before jumping into user interface design (the next MOOC!).

Learn divergent ideation methods to bring creativity to problem-solving, whether you are called upon for a simple redesign or a major change in a digital offering. Use convergent ideation methods to anchor a new concept within your business context, seeking win-win innovation for all parties involved, within the project team, across the organisation including external end-users.

Thinking through innovation helps position even the smallest change into a long-term perspective. No wonder Design Thinking is a highly valued method.

No previous knowledge needed. Join us in the journey to master the divergent and convergent ideation methods. Unlock their potential, through the UX Design and Evaluation MicroMasters, or as an individual course.

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What's inside

Learning objectives

  • User-centred design approach (ucd),
  • Integration of ux research in the ux design process,
  • Incremental, radical and disruptive innovation,
  • Design thinking theory and practice,
  • Divergent and convergent ideation methods,
  • Ideation results analysis.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores user-centered design approach (UCD), which is standard in UX design
Teaches divergent and convergent ideation methods, which helps learners ideate for UX design projects
Develops incremental, radical, and disruptive innovation skills, which are core skills for UX designers
Taught by Annemarie Lesage, who is recognized for their work in UX design
Examines design thinking theory and practice, which is highly relevant to UX design

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in UX Design with these activities:
Attend UX Design Events and Meetups
Connect with other UX designers, learn from industry experts, and stay up-to-date on the latest trends in UX design.
Show steps
  • Identify UX design events and meetups in your local area or online.
  • Attend events that align with your interests.
  • Network with other UX designers.
  • Learn from industry experts.
UX Research and Testing: Participate in User Studies
Gain practical experience in UX research and testing by participating in user studies.
Show steps
  • Identify opportunities to participate in user studies.
  • Sign up to participate in studies that align with your interests.
  • Follow the study instructions carefully.
  • Provide honest and constructive feedback.
Design Thinking in UX: Case Studies and Examples
Gain practical insights into the application of design thinking in UX design through real-world case studies and examples.
Show steps
  • Review design thinking principles and processes.
  • Explore case studies and examples of design thinking in UX design.
  • Discuss and analyze the key takeaways from these case studies.
  • Apply design thinking principles to your own UX design projects.
Four other activities
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Divergent Ideation: Brainstorming Techniques
Reinforce knowledge of different brainstorming techniques used in the divergent ideation process.
Show steps
  • Review different brainstorming techniques.
  • Apply these techniques to generate ideas for a specific UX design challenge.
  • Document and share your ideas with others.
Convergent Ideation: Idea Evaluation and Selection
Develop skills in evaluating and selecting the best ideas from brainstorming sessions.
Show steps
  • Learn different idea evaluation criteria.
  • Apply these criteria to evaluate ideas generated in a brainstorming session.
  • Select the best ideas to move forward with.
  • Document and share your ideas with others.
UX Design Project: Ideation and Prototyping
Apply UX design principles and processes to develop and prototype a UX solution for a real-world problem.
Show steps
  • Identify a UX design problem.
  • Conduct user research.
  • Brainstorm and develop ideas.
  • Create a prototype.
  • Test the prototype with users.
  • Document and share your project.
UX Portfolio: Showcase Your UX Design Skills
Develop a portfolio that showcases your UX design skills and experience.
Show steps
  • Identify your best UX design work.
  • Document your work in a professional portfolio.
  • Share your portfolio with potential employers and clients.
  • Update and maintain your portfolio as your skills and experience grow.

Career center

Learners who complete UX Design will develop knowledge and skills that may be useful to these careers:
UX Researcher
UX Researchers conduct research to understand users' needs and preferences. This course will help you build a foundation for this career by providing you with the knowledge and skills to design and conduct UX research studies.
Design Researcher
Design Researchers conduct research to understand the needs of users and businesses. This course will help you build a foundation for this career by providing you with the knowledge and skills to design and conduct research studies.
User Experience Designer
User Experience Designers create the blueprint of a product's interface, aiming to make it as intuitive and user-friendly as possible. This course will help you build a foundation for this career by providing you with the knowledge and skills to conduct UX research, develop ideas, and analyze results.
Product Designer
Product Designers are responsible for the overall design of a product, from its features to its aesthetics. This course will help you build a foundation for this career by providing you with the knowledge and skills to conduct UX research, develop ideas, and analyze results.
Service Designer
Service Designers are responsible for the design of services, such as customer support or online banking. This course will help you build a foundation for this career by providing you with the knowledge and skills to conduct UX research, develop ideas, and analyze results.
Interaction Designer
Interaction Designers focus on the way users interact with a product. This course will help you build a foundation for this career by providing you with the knowledge and skills to conduct UX research, develop ideas, and analyze results.
Information Architect
Information Architects organize and structure the content of a website or app. This course will help you build a foundation for this career by providing you with the knowledge and skills to conduct UX research, develop ideas, and analyze results.
UX Writer
UX Writers are responsible for the writing and editing of user-facing content. This course will help you build a foundation for this career by providing you with the knowledge and skills to write clear and concise UX copy.
UX Engineer
UX Engineers are responsible for the technical implementation of UX designs. This course will help you build a foundation for this career by providing you with the knowledge and skills to develop and test UX designs.
Content Strategist
Content Strategists are responsible for the planning, creation, and management of content. This course will help you build a foundation for this career by providing you with the knowledge and skills to conduct UX research, develop ideas, and analyze results.
UI Designer
UI Designers are responsible for the visual design of a product's interface. This course will help you build a foundation for this career by providing you with the knowledge and skills to develop and test UI designs.
Business Analyst
Business Analysts analyze and document business processes. This course may be helpful for this career by providing you with a better understanding of UX design principles.
Front-End Developer
Front-End Developers are responsible for the coding and implementation of a product's interface. This course may be helpful for this career by providing you with a better understanding of UX design principles.
Marketing Manager
Marketing Managers are responsible for the planning and execution of marketing campaigns. This course may be helpful for this career by providing you with a better understanding of UX design principles.
Product Manager
Product Managers are responsible for the overall management of a product, from its conception to its launch. This course may be helpful for this career by providing you with a better understanding of UX design principles.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in UX Design.
Must-read for anyone who is interested in design. It provides a comprehensive overview of the principles of design, and it is full of insights that you can apply to your own work.
Classic in the field of UX design. It provides a clear and concise overview of the principles of usability, and it is full of practical tips that you can use to improve your designs.
Comprehensive guide to the principles of information architecture. It valuable resource for anyone who wants to learn more about information architecture, or for anyone who wants to improve their information architecture skills.
Comprehensive guide to the principles of interaction design. It valuable resource for anyone who wants to learn more about interaction design, or for anyone who wants to improve their interaction design skills.
Practical guide to UX design for individuals or small teams. It provides a step-by-step process for conducting user research, designing prototypes, and testing your designs.
Provides a comprehensive overview of the principles of graphic design. It valuable resource for anyone who wants to learn more about graphic design, or for anyone who wants to improve their graphic design skills.
Provides a comprehensive overview of UX design, from the basics to more advanced concepts. It would be helpful as background reading for someone new to the field, or as a refresher for someone who wants to brush up on their skills.
Comprehensive guide to software development. It covers a wide range of topics, from programming principles to software design to project management.
Classic in the field of software design. It provides a catalog of design patterns that can be used to solve common design problems.
Provides a comprehensive overview of the principles of agile software development. It valuable resource for anyone who wants to learn more about agile software development, or for anyone who wants to improve their agile software development skills.
Classic in the field of software engineering. It provides a detailed analysis of the challenges of software development, and it offers a number of valuable insights that can help you to improve your software development process.

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