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UX Research

You’re curious about user experience (UX) but don’t know where to begin? This is the course for you! UX Research is what turned design into UX Design and evaluation into UX evaluation. In short, what makes UX, UX!

In this MOOC, you will learn to collect user information throughout the digital product’s development. From interviews, observation and cultural probes, to running surveys and reading web analytics, you will learn the most current UX data collection methods.

Seeing the product through the eyes of your users operates a paradigm shift with lasting impact. A good UX has been recognized to be profitable for organizations, consequently, UX Research expertise is a highly sought-after skill in business organizations.

No previous knowledge needed. Join us as you start your UX journey, through the UX Design and Evaluation MicroMasters, or as an individual course.

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What's inside

Learning objectives

Thorough knowledge of all user data collection in an it project,
User research methods and process,
Internal, external, primary, and secondary data sources,

Purpose, pros & cons of qualitative and quantitative ux methods,
User interview, focus group, observation, surveys, analytics, physiological data collecting, card sorting, to user testing and a/b testing,
Collected data analysis to extract pertinent insights.

Thorough knowledge of all user data collection in an it project,
User research methods and process,
Internal, external, primary, and secondary data sources,
Purpose, pros & cons of qualitative and quantitative ux methods,
User interview, focus group, observation, surveys, analytics, physiological data collecting, card sorting, to user testing and a/b testing,
Collected data analysis to extract pertinent insights.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores critical techniques for gathering user feedback and data collection

Provides a comprehensive overview of user research methods and process

Delves into both qualitative and quantitative methods, equipping learners with a wide range of approaches

Teaches advanced techniques such as physiological data collecting, card sorting, and A/B testing

Provides a strong foundation for understanding the user experience design process

Taught by experienced instructors in the field of user experience research

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in UX Research with these activities:

Connect with UX Professionals

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Expand your network and gain insights by connecting with experienced UX researchers.

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Attend UX industry events and conferences.
Reach out to professionals on LinkedIn.

Participate in UX Research

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Contribute to the field and gain practical experience by volunteering for UX research projects.

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Search for volunteer opportunities through UX research organizations.
Offer your assistance to researchers.

Review Statistics

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Sharpen your statistical skills to enhance your ability to analyze UX research data.

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Review basic statistical concepts such as mean, median, and standard deviation.
Practice solving statistical problems.

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Learn Data Analysis Techniques

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Develop your data analysis skills by following guided tutorials on statistical analysis and data visualization.

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Start a free course on data analysis.
Complete the interactive exercises and quizzes.

Practice Reading Comprehension

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Practice reading and comprehending research papers to strengthen your research skills.

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Read a research paper on a topic related to UX design.
Answer comprehension questions about the paper.

Write UX Research Blog Posts

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Solidify your understanding of UX research by writing blog posts on key concepts and methods.

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Choose a topic related to UX research.
Research the topic and gather relevant data.
Write a blog post that clearly explains the topic and its implications for UX design.

Build a UX Research Plan

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Apply your knowledge by creating a comprehensive UX research plan for a specific project.

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Identify the research problem and objectives.
Determine the research methods and data collection techniques to be used.
Develop a timeline and budget for the research.

Conduct a UX Research Study

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Gain hands-on experience by conducting a UX research study from start to finish.

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Define the research problem and objectives.
Develop a research plan.
Collect and analyze data.
Present the results and make recommendations.

Career center

Learners who complete UX Research will develop knowledge and skills that may be useful to these careers:

User Researcher

User Researchers are responsible for understanding the needs and wants of users. They use various research methods, such as interviews, surveys, and usability testing, to collect data about users. This course can help you develop the skills you need to be a successful User Researcher. You will learn about the different research methods that are used in UX design, and you will gain experience in conducting these methods. You will also learn how to analyze data and extract insights that can be used to improve the user experience.

See salaries and explore the career path for User Researcher

UX Designer

UX Designers are responsible for designing the user experience of products and services. They work with user researchers to understand the needs of users, and they use this information to create designs that are both usable and enjoyable. This course can help you develop the skills you need to be a successful UX Designer. You will learn about the principles of UX design, and you will gain experience in using these principles to create your own designs. You will also learn about the different tools and techniques that are used in UX design.

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UX Engineer

UX Engineers are responsible for building and implementing UX designs. They work with UX designers to translate designs into code, and they ensure that the resulting product is both usable and enjoyable. This course can help you develop the skills you need to be a successful UX Engineer. You will learn about the different technologies that are used in UX engineering, and you will gain experience in using these technologies to build your own UX designs.

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Product Manager

Product Managers are responsible for the overall success of a product. They work with UX designers and engineers to ensure that the product meets the needs of users. This course can help you develop the skills you need to be a successful Product Manager. You will learn about the different aspects of product management, and you will gain experience in managing a product from concept to launch.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for promoting and selling products and services. They work with UX designers and engineers to ensure that the product is appealing to customers. This course can help you develop the skills you need to be a successful Marketing Manager. You will learn about the principles of marketing, and you will gain experience in developing and executing marketing campaigns.

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Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. They use this information to help businesses make better decisions. This course can help you develop the skills you need to be a successful Data Analyst. You will learn about the different methods that are used to collect and analyze data, and you will gain experience in using these methods to solve real-world problems.

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Software Developer

Software Developers are responsible for writing and maintaining software. They work with UX designers and engineers to ensure that the software is both usable and enjoyable. This course can help you develop the skills you need to be a successful Software Developer. You will learn about the different programming languages and technologies that are used in software development, and you will gain experience in developing your own software.

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Project Manager

Project Managers are responsible for planning and executing projects. They work with UX designers, engineers, and other stakeholders to ensure that the project is completed on time and within budget. This course can help you develop the skills you need to be a successful Project Manager. You will learn about the different phases of a project, and you will gain experience in managing a project from start to finish.

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Business Analyst

Business Analysts are responsible for understanding the needs of a business and developing solutions to meet those needs. They work with UX designers, engineers, and other stakeholders to ensure that the solution is both feasible and effective. This course can help you develop the skills you need to be a successful Business Analyst. You will learn about the different methods that are used to gather and analyze data, and you will gain experience in developing and presenting solutions to business problems.

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Technical Writer

Technical Writers are responsible for creating documentation for software and other products. They work with UX designers and engineers to ensure that the documentation is clear and easy to understand. This course can help you develop the skills you need to be a successful Technical Writer. You will learn about the different types of documentation that are used in the software industry, and you will gain experience in writing clear and concise documentation.

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Instructional Designer

Instructional Designers are responsible for creating and developing educational materials. They work with UX designers and engineers to ensure that the materials are effective and engaging. This course can help you develop the skills you need to be a successful Instructional Designer. You will learn about the different methods that are used to design and develop educational materials, and you will gain experience in creating your own materials.

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User Experience Researcher

User Experience Researchers are responsible for conducting research to understand the needs of users. They work with UX designers and engineers to ensure that the product or service is designed to meet those needs. This course can help you develop the skills you need to be a successful User Experience Researcher. You will learn about the different methods that are used to conduct UX research, and you will gain experience in conducting these methods yourself.

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Information Architect

Information Architects are responsible for organizing and structuring information in a way that is easy to find and use. They work with UX designers and engineers to ensure that the product or service is easy to navigate and understand. This course can help you develop the skills you need to be a successful Information Architect. You will learn about the different methods that are used to organize and structure information, and you will gain experience in applying these methods to real-world projects.

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Content Strategist

Content Strategists are responsible for planning and creating content for websites, blogs, and other digital platforms. They work with UX designers and engineers to ensure that the content is clear, concise, and engaging. This course can help you develop the skills you need to be a successful Content Strategist. You will learn about the different types of content that are used in the digital world, and you will gain experience in planning and creating your own content.

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UX Writer

UX Writers are responsible for writing the words that appear in user interfaces. They work with UX designers and engineers to ensure that the words are clear, concise, and helpful. This course can help you develop the skills you need to be a successful UX Writer. You will learn about the different types of writing that are used in UX design, and you will gain experience in writing your own UX copy.

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Reading list

We've selected 18 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in UX Research.

Decision Making in Aviation

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Classic in the field of design, and it provides a valuable perspective on how humans interact with products and systems. It valuable read for anyone looking to improve their understanding of UX design principles.

Decision Making in Aviation (Critical Essays on...

Kindle Edition

$$$$

The Elements of User Experience

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Widely-used textbook in UX design and development. It provides a comprehensive overview of the UX design process and its impact on product development.

UX Research

What's inside

Learning objectives

Good to know

Save this course

Activities

Career center

Reading list

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