Business Case Development
May 1, 2024
Updated May 9, 2025
26 minute read
Business case development is the process of creating a structured argument to justify a specific project, initiative, or investment. At its core, it's about clearly defining a problem or opportunity, exploring potential solutions, and presenting a compelling rationale for choosing a particular course of action. This process involves a thorough analysis of potential benefits, costs, and risks associated with a proposed undertaking. Essentially, a business case serves as a critical decision-making tool, providing stakeholders with the necessary information to make informed choices about resource allocation and strategic direction.
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Find a path to becoming a Business Case Development. Learn more at:
OpenCourser.com/topic/ssuogv/business
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Business Case Development.
Emphasizes the persuasive writing aspect of business case development. It provides guidance on structuring arguments, crafting compelling narratives, and effectively communicating the value of proposed initiatives.
Focuses on the use of data and analysis in building strong business cases. It provides methods for gathering and interpreting data, performing financial modeling, and presenting results effectively.
Integrates project management principles into business case development. It provides guidance on aligning business cases with project objectives, managing stakeholder expectations, and monitoring project progress.
Offers a simplified and agile approach to business case development. It provides a step-by-step process for quickly creating compelling business cases without sacrificing quality.
This concise guide provides a structured approach to business case development, focusing on key elements such as problem definition, solution design, and financial analysis. It is suitable for busy professionals seeking a quick and effective method for developing compelling business cases.
Focuses specifically on developing business cases for marketing initiatives. It provides a structured approach to identifying customer needs, defining marketing objectives, and quantifying the expected return on investment.
Addresses the challenge of quantifying the benefits of social media marketing. It provides practical methods for measuring the return on investment from social media campaigns and aligning them with business objectives.
Addresses the specific challenges of developing business cases for enterprise architecture initiatives. It provides guidance on quantifying the benefits of enterprise architecture and aligning it with business objectives.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/ssuogv/business
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