Engaging in Enterprise Growth and Innovation from Coursera

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career.

You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

What's inside

Syllabus

Module 1 - User-Centered Design

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

Module 2 - Translating Designs into Solutions

In this module, you will begin learning how to systematically translate the gathered user and buyer insights into compelling design. The focus of this module is on development of new products and systems solutions.

Module 3 - External Facing Services and Platform Design

This module continues to explore how user and buyer insights are translated into compelling design. The focus is more specifically on architecture software, services, and platform design.

Module 4 - Making the Business Case and the Pitch

Innovation should be viewed as investments to improve quality, productivity, or asset utilization. That means that healthcare innovators – you – must understand the hospital as a business and strategies for improving its own financial health as an operating entity. This is the primary focus of this Module.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Comprehensive study of new-business development in healthcare

Taught by faculty from Mayo Clinic, recognized for healthcare innovation

Develops skills in user-centered design, product development, and platform design

Demonstrates connections between innovation and business strategy in healthcare

Applies innovative concepts to specific use cases in healthcare

Build upon concepts from a previous course in the series

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engaging in Enterprise Growth and Innovation with these activities:

Read 'Lean UX' by Jeff Gothelf and Josh Seiden

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Gain a foundational understanding of Lean UX principles and their applicability to healthcare innovation.

View Who Does What By How Much? on Amazon

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Read the book.
Take notes on key concepts.
Apply the principles to a personal project.

Attend a Healthcare Innovation Conference

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Expand your network and stay updated on the latest healthcare innovation trends by attending a conference.

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Find a conference to attend.
Register for the conference.
Attend the conference.
Network with other attendees.

Conduct a UX Research Study

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Strengthen your user research skills by conducting a study on a healthcare-related topic.

Browse courses on UX Design

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Choose a research question.
Develop a research plan.
Recruit participants.
Conduct the study.
Analyze the results.

Five other activities

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Design a Digital Healthcare Prototype

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Develop a hands-on understanding of the principles of user-centered design and digital healthcare transformation by creating a prototype.

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Identify a specific healthcare problem to address.
Conduct user research to gather insights.
Translate insights into design concepts.
Create a prototype of your solution.
Test and iterate on your prototype.

Participate in a Healthcare Innovation Case Study Discussion

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Enhance your understanding of healthcare innovation by discussing case studies with peers.

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Find a case study to discuss.
Prepare your thoughts and insights.
Join a discussion group.
Share your perspectives and engage with others.

Develop a Digital Health Marketing Plan

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Enhance your understanding of marketing strategies in the digital healthcare realm by creating a comprehensive plan.

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Define your target audience.
Set marketing goals and objectives.
Develop a content calendar.
Choose the right marketing channels.

Participate in a Healthcare Innovation Hackathon

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Challenge yourself and collaborate with others to develop innovative healthcare solutions in a hackathon setting.

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Find a hackathon to participate in.
Form a team.
Develop your solution.
Pitch your solution to a panel of judges.

Develop a Business Plan for a Digital Healthcare Solution

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Demonstrate your understanding of the business aspects of healthcare innovation by creating a business plan.

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Define the problem that your solution addresses.
Describe your target market.
Analyze the competitive landscape.
Develop a marketing and sales strategy.
Project financial performance.

Career center

Learners who complete Engaging in Enterprise Growth and Innovation will develop knowledge and skills that may be useful to these careers:

Innovation Manager

Innovation Managers lead teams that develop new products and services. They work with engineers, designers, and marketers to create innovative products that meet the needs of customers.

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Healthcare Consultant

Healthcare Consultants advise hospitals and other healthcare organizations on how to improve their operations. They work with clients to develop new products and services, and then implement those solutions.

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Product Manager

Product Managers oversee the development and launch of new products. They work with engineers and designers to create products that meet the needs of customers.

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Healthcare IT Manager

Healthcare IT Managers oversee the implementation and management of healthcare IT systems. They work with doctors, nurses, and other staff to ensure that patients receive the best possible care.

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Medical Device Sales Representative

Medical Device Sales Representatives sell medical devices to hospitals and other healthcare organizations. They work with customers to develop new products and services, and then manage the sales process.

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Clinical Research Manager

Clinical Research Managers oversee the design and implementation of clinical trials. They work with doctors, nurses, and other staff to ensure that patients receive the best possible care.

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Pharmaceutical Sales Representative

Pharmaceutical Sales Representatives sell pharmaceutical products to hospitals and other healthcare organizations. They work with customers to develop new products and services, and then manage the sales process.

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Hospital Administrator

Hospital Administrators oversee the day-to-day operations of hospitals. They work with doctors, nurses, and other staff to ensure that patients receive the best possible care.

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Sales Manager

Sales Managers lead teams that sell products and services. They work with customers to develop new products and services, and then manage the sales process.

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Business Development Manager

Business Development Managers identify and develop new business opportunities. They work with customers to develop new products and services, and then manage the sales process.

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Marketing Manager

Marketing Managers design strategies to promote products and services. They conduct market research to gauge the demand for new products and services, and then develop marketing campaigns to reach target audiences. This course can benefit someone in this role by teaching them how to use design thinking to develop new products and services that meet the needs of customers.

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Medical Writer

Medical Writers create written content for healthcare organizations, such as patient education materials, marketing materials, and research papers. This course can be useful for someone in this role.

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Healthcare Policy Analyst

Healthcare Policy Analysts analyze healthcare policies and make recommendations for changes. This course may be useful for someone in this role.

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Healthcare Economist

Healthcare Economists analyze the economic impact of healthcare policies and programs. This course may be useful for someone in this role.

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Healthcare Data Analyst

Healthcare Data Analysts collect and analyze data to improve the quality and efficiency of healthcare. This course may be useful for someone in this role.

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