Engaging in Enterprise Growth and Innovation from Coursera

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career.

You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

What's inside

Syllabus

Module 1 - User-Centered Design

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Comprehensive study of new-business development in healthcare

Taught by faculty from Mayo Clinic, recognized for healthcare innovation

Develops skills in user-centered design, product development, and platform design

Demonstrates connections between innovation and business strategy in healthcare

Applies innovative concepts to specific use cases in healthcare

Build upon concepts from a previous course in the series

Reviews summary

Strategic enterprise innovation for growth

According to learners, this course is a valuable continuation, particularly for professionals in healthcare. It offers practical strategies for harnessing technological innovation and new business development. Students commend the structured approach to user-centered design, translating insights into solutions, and especially the module on making the business case and pitching. The unique Mayo Clinic insights are frequently highlighted. While largely positive, some feel it can be too high-level or less hands-on for those seeking deep technical implementation, indicating it's better for a strategic overview. Prior completion of the first course is also considered crucial for context.

Builds on prior knowledge; the introductory course is crucial for context.

"A solid follow-up to the first course."

"It does assume you've taken the first part, which is crucial."

"I found that having completed the introductory course was essential for fully grasping the advanced concepts."

Benefits significantly from the deep experience of the faculty.

"Instructor's expertise was evident."

"The quality of the lectures was generally high..."

"I appreciate the faculty's vast expertise and unique topic perspectives."

Offers specialized insights into digital healthcare transformation.

"The focus on digital healthcare transformation was particularly relevant for my role."

"The Mayo Clinic insights were great..."

"It's a good course if you're specifically in healthcare, but less universally applicable perhaps."

"The Mayo Clinic perspective adds a unique edge."

Provides immediately applicable tools and strategies for enterprise innovation.

"The business case module exceptionally practical."

"The structured approach to making the business case and the pitch was exactly what I needed. I particularly appreciated how the modules built upon each other."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

"The course truly helps bridge the gap between ideas and execution."

Strong for strategic overview, less for hands-on technical implementation.

"I felt it was a bit too high-level at times, and I was hoping for more practical, hands-on exercises."

"If you're looking for deep technical implementation, this might not be it. Good for strategic overview, though."

"Needed more interactive elements."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engaging in Enterprise Growth and Innovation with these activities:

Read 'Lean UX' by Jeff Gothelf and Josh Seiden

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Gain a foundational understanding of Lean UX principles and their applicability to healthcare innovation.

View Who Does What By How Much? on Amazon

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Read the book.
Take notes on key concepts.
Apply the principles to a personal project.

Attend a Healthcare Innovation Conference

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Expand your network and stay updated on the latest healthcare innovation trends by attending a conference.

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Find a conference to attend.
Register for the conference.
Attend the conference.
Network with other attendees.

Conduct a UX Research Study

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Strengthen your user research skills by conducting a study on a healthcare-related topic.

Browse courses on UX Design

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Choose a research question.
Develop a research plan.
Recruit participants.
Conduct the study.
Analyze the results.

Five other activities

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Design a Digital Healthcare Prototype

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Develop a hands-on understanding of the principles of user-centered design and digital healthcare transformation by creating a prototype.

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Identify a specific healthcare problem to address.
Conduct user research to gather insights.
Translate insights into design concepts.
Create a prototype of your solution.
Test and iterate on your prototype.

Participate in a Healthcare Innovation Case Study Discussion

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Enhance your understanding of healthcare innovation by discussing case studies with peers.

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Find a case study to discuss.
Prepare your thoughts and insights.
Join a discussion group.
Share your perspectives and engage with others.

Develop a Digital Health Marketing Plan

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Enhance your understanding of marketing strategies in the digital healthcare realm by creating a comprehensive plan.

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Define your target audience.
Set marketing goals and objectives.
Develop a content calendar.
Choose the right marketing channels.

Participate in a Healthcare Innovation Hackathon

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Challenge yourself and collaborate with others to develop innovative healthcare solutions in a hackathon setting.

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Find a hackathon to participate in.
Form a team.
Develop your solution.
Pitch your solution to a panel of judges.

Develop a Business Plan for a Digital Healthcare Solution

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Demonstrate your understanding of the business aspects of healthcare innovation by creating a business plan.

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Define the problem that your solution addresses.
Describe your target market.
Analyze the competitive landscape.
Develop a marketing and sales strategy.
Project financial performance.

Career center

Learners who complete Engaging in Enterprise Growth and Innovation will develop knowledge and skills that may be useful to these careers:

Innovation Manager

Innovation Managers lead teams that develop new products and services. They work with engineers, designers, and marketers to create innovative products that meet the needs of customers.

See salaries and explore the career path for Innovation Manager

Healthcare Consultant

Healthcare Consultants advise hospitals and other healthcare organizations on how to improve their operations. They work with clients to develop new products and services, and then implement those solutions.

See salaries and explore the career path for Healthcare Consultant

Product Manager

Product Managers oversee the development and launch of new products. They work with engineers and designers to create products that meet the needs of customers.

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Hospital Administrator

Hospital Administrators oversee the day-to-day operations of hospitals. They work with doctors, nurses, and other staff to ensure that patients receive the best possible care.

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Healthcare IT Manager

Healthcare IT Managers oversee the implementation and management of healthcare IT systems. They work with doctors, nurses, and other staff to ensure that patients receive the best possible care.

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Medical Device Sales Representative

Medical Device Sales Representatives sell medical devices to hospitals and other healthcare organizations. They work with customers to develop new products and services, and then manage the sales process.

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Clinical Research Manager

Clinical Research Managers oversee the design and implementation of clinical trials. They work with doctors, nurses, and other staff to ensure that patients receive the best possible care.

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Pharmaceutical Sales Representative

Pharmaceutical Sales Representatives sell pharmaceutical products to hospitals and other healthcare organizations. They work with customers to develop new products and services, and then manage the sales process.

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Marketing Manager

Marketing Managers design strategies to promote products and services. They conduct market research to gauge the demand for new products and services, and then develop marketing campaigns to reach target audiences. This course can benefit someone in this role by teaching them how to use design thinking to develop new products and services that meet the needs of customers.

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Business Development Manager

Business Development Managers identify and develop new business opportunities. They work with customers to develop new products and services, and then manage the sales process.

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Sales Manager

Sales Managers lead teams that sell products and services. They work with customers to develop new products and services, and then manage the sales process.

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Medical Writer

Medical Writers create written content for healthcare organizations, such as patient education materials, marketing materials, and research papers. This course can be useful for someone in this role.

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Healthcare Policy Analyst

Healthcare Policy Analysts analyze healthcare policies and make recommendations for changes. This course may be useful for someone in this role.

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Healthcare Economist

Healthcare Economists analyze the economic impact of healthcare policies and programs. This course may be useful for someone in this role.

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Healthcare Data Analyst

Healthcare Data Analysts collect and analyze data to improve the quality and efficiency of healthcare. This course may be useful for someone in this role.

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