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Joe Cooke
In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.
Read more
In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.
Read more
In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.
By the end of this course, you’ll be able to:
• develop a clear and compelling narrative for a business case
• identify the key elements of a business case
• perform basics of financial analysis, including the concepts of ROI and payback period
• demonstrate an understanding of risk assessment and management
• explain the importance of ethical considerations in developing a business case
Register for this course and see more details by visiting:
OpenCourser.com/course/d3bmgq/create
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What's inside
Syllabus
Developing a Business Case Study
In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops a foundation for understanding financial concepts in business
Taught by industry expert Joe Cooke, who has over 20 years of experience in developing business cases
Suitable for both students and professionals seeking to enhance their business acumen
Covers essential components of a business case, including problem definition, data analysis, and financial projections
Provides practical guidance on risk assessment and ethical considerations in business case development
Requires prerequisite knowledge of high-school level writing, reading, and math skills
Save this course
Save Create Compelling Business Cases to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create Compelling Business Cases with these
activities:
Read 'The Lean Startup'
Show steps
Review the principles of the Lean Startup methodology to gain insights into building and testing business ideas.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Understand the concept of the build-measure-learn feedback loop
-
Apply the principles to your own business ideas
Review Mathematics
Show steps
Review basic mathematical concepts to strengthen your foundation for financial analysis.
Browse courses on
Mathematical Concepts
Show steps
-
Review arithmetic operations (addition, subtraction, multiplication, and division)
-
Practice solving algebraic equations
-
Review the principles of calculus
Organize Course Resources
Show steps
Organize and review the course notes, assignments, and other resources to enhance your understanding.
Show steps
-
Review lecture notes and slides
-
Complete practice problems and exercises
-
Create a study guide
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Tutorials on Financial Modeling
Show steps
Seek out and follow tutorials to enhance your understanding of financial modeling techniques.
Show steps
-
Identify reputable online resources
-
Select tutorials relevant to the course topics
-
Follow the instructions and complete the exercises
Discuss Business Case Studies
Show steps
Engage in discussions with peers to exchange insights and strengthen your understanding of business cases.
Show steps
-
Select a business case study
-
Prepare an analysis of the case
-
Facilitate a group discussion
Solve Financial Analysis Problems
Show steps
Practice solving financial analysis problems to improve your understanding of the concepts.
Show steps
-
Identify the key financial ratios and metrics
-
Practice calculating ROI and payback period
-
Analyze case studies and make investment decisions
Develop a Business Case Presentation
Show steps
Create a presentation that outlines a business case, demonstrating your understanding of the core elements.
Show steps
-
Present your findings and recommendations
-
Define the problem or opportunity
-
Analyze the market and competition
-
Develop a solution and implementation plan
-
Estimate the costs and benefits
Develop a Business Plan
Show steps
Create a comprehensive business plan that integrates the concepts learned in the course.
Show steps
-
Identify a business opportunity
-
Conduct market research and analysis
-
Develop a marketing and sales strategy
-
Prepare financial projections
-
Write an executive summary
Read 'The Lean Startup'
Show steps
Review the principles of the Lean Startup methodology to gain insights into building and testing business ideas.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Understand the concept of the build-measure-learn feedback loop
- Apply the principles to your own business ideas
Review Mathematics
Show steps
Review basic mathematical concepts to strengthen your foundation for financial analysis.
Browse courses on
Mathematical Concepts
Show steps
Show steps
Show steps
- Review arithmetic operations (addition, subtraction, multiplication, and division)
- Practice solving algebraic equations
- Review the principles of calculus
Organize Course Resources
Show steps
Organize and review the course notes, assignments, and other resources to enhance your understanding.
Show steps
Show steps
Show steps
- Review lecture notes and slides
- Complete practice problems and exercises
- Create a study guide
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Tutorials on Financial Modeling
Show steps
Seek out and follow tutorials to enhance your understanding of financial modeling techniques.
Show steps
Show steps
Show steps
- Identify reputable online resources
- Select tutorials relevant to the course topics
- Follow the instructions and complete the exercises
Discuss Business Case Studies
Show steps
Engage in discussions with peers to exchange insights and strengthen your understanding of business cases.
Show steps
Show steps
Show steps
- Select a business case study
- Prepare an analysis of the case
- Facilitate a group discussion
Solve Financial Analysis Problems
Show steps
Practice solving financial analysis problems to improve your understanding of the concepts.
Show steps
Show steps
Show steps
- Identify the key financial ratios and metrics
- Practice calculating ROI and payback period
- Analyze case studies and make investment decisions
Develop a Business Case Presentation
Show steps
Create a presentation that outlines a business case, demonstrating your understanding of the core elements.
Show steps
Show steps
Show steps
- Present your findings and recommendations
- Define the problem or opportunity
- Analyze the market and competition
- Develop a solution and implementation plan
- Estimate the costs and benefits
Develop a Business Plan
Show steps
Create a comprehensive business plan that integrates the concepts learned in the course.
Show steps
Show steps
Show steps
- Identify a business opportunity
- Conduct market research and analysis
- Develop a marketing and sales strategy
- Prepare financial projections
- Write an executive summary
Career center
Learners who complete Create Compelling Business Cases will develop knowledge and skills
that may be useful to these careers:
Venture Capitalist
Venture Capitalist
Venture capitalists invest in early-stage companies with high growth potential. These professionals often use business cases to assess the potential of investment opportunities and make investment decisions. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed investments. This course may be useful for those interested in a career as a venture capitalist.
Financial Analyst
Financial Analyst
Financial analysts evaluate the financial performance of companies and make recommendations on investment decisions. As a financial analyst, you could use the financial analysis skills you learn in this course to analyze financial statements, assess investment risks and returns, and make investment recommendations. This course may be useful in developing the skills needed to succeed in this career.
Strategy Consultant
Strategy Consultant
Strategy consultants help organizations develop and execute strategies for growth and success. These professionals often use business cases to present their recommendations to clients. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed strategies. This course may be useful for those interested in a career as a strategy consultant.
Data Scientist
Data Scientist
Data scientists use data to solve business problems. These professionals often use business cases to present their findings to stakeholders and get approval for data-driven initiatives. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed data-driven solutions. This course may be useful for those interested in a career as a data scientist.
Management Consultant
Management Consultant
Management consultants help organizations solve problems and improve their performance. These professionals often use business cases to present their recommendations to clients. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed solutions. This course may be useful for those interested in a career as a management consultant.
Investment Banker
Investment Banker
Investment bankers help companies raise capital and make investment decisions. These professionals often use business cases to present their recommendations to clients. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed investment strategies. This course may be useful for those interested in a career as an investment banker.
Risk Analyst
Risk Analyst
Risk analysts assess the risks faced by organizations and develop strategies to mitigate those risks. These professionals often use business cases to present their findings to stakeholders and get approval for risk mitigation measures. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed risk mitigation strategies. This course may be useful for those interested in a career as a risk analyst.
Product Manager
Product Manager
Product managers are responsible for the development and marketing of products. These professionals often use business cases to present their product ideas to stakeholders and get approval for funding. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed products. This course may be useful for those interested in a career as a product manager.
Business Consultant
Business Consultant
Business consultants help organizations solve problems and improve their performance. These professionals often use business cases to present their recommendations to clients. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed solutions. This course may be useful for those interested in a career as a business consultant.
Technical Writer
Technical Writer
Technical writers create documentation for technical products and services. These professionals often use business cases to explain the benefits of their products and services to potential customers. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed products and services. This course may be useful for those interested in a career as a technical writer.
Project Manager
Project Manager
Project managers are responsible for planning, executing, and closing projects. These professionals often use business cases to justify the need for projects and secure funding. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed projects. This course may be useful for those interested in a career as a project manager.
Systems Analyst
Systems Analyst
Systems analysts design and implement computer systems. These professionals often use business cases to justify the need for new systems and secure funding for their development. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed systems. This course may be useful for those interested in a career as a systems analyst.
Sales Manager
Sales Manager
Sales managers are responsible for developing and executing sales strategies. These professionals often use business cases to present their plans to stakeholders and get approval for funding. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed sales strategies. This course may be useful for those interested in a career as a sales manager.
Market Researcher
Market Researcher
Market researchers gather and analyze data about consumer behavior and market trends. These professionals often use business cases to present their findings to clients and help them make informed decisions about product development and marketing strategies. By taking this course, you can learn how to develop strong business cases that clearly communicate the potential benefits of your proposed research projects. This course may be useful for those interested in a career as a market researcher.
Business Analyst
Business Analyst
A business analyst typically analyzes an organization's business processes and identifies areas for improvement. In this role, you could use the financial analysis skills you learn in this course to assess the costs and benefits of different business initiatives, present your findings, and help guide decision-making on whether to invest in these initiatives. Taking this course may be useful in developing the skills needed to succeed in this career.
For more career information including salaries, visit:
OpenCourser.com/course/d3bmgq/create
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create Compelling Business Cases.
Provides a comprehensive overview of business analysis techniques. It covers everything from gathering and analyzing data to developing and implementing solutions. This book valuable resource for anyone who wants to learn more about business analysis.
Provides a clear and concise overview of financial management concepts. It covers everything from financial statements to capital budgeting. This book valuable resource for anyone who wants to learn more about financial management.
Provides a comprehensive overview of risk management techniques. It covers everything from identifying and assessing risks to developing and implementing mitigation strategies. This book valuable resource for anyone who wants to learn more about risk management.
Save
Provides a clear and concise overview of business ethics concepts. It covers everything from ethical decision-making to corporate social responsibility. This book valuable resource for anyone who wants to learn more about business ethics.
Provides a comprehensive overview of investment analysis and portfolio management techniques. It covers everything from asset allocation to risk management. This book valuable resource for anyone who wants to learn more about investment analysis and portfolio management.
Provides a clear and concise overview of project management concepts. It covers everything from project planning to project closing. This book valuable resource for anyone who wants to learn more about project management.
Provides a comprehensive overview of business analysis techniques for decision making. It covers everything from problem definition to solution implementation. This book valuable resource for anyone who wants to learn more about business analysis for decision making.
Provides a comprehensive overview of business process modeling techniques. It covers everything from process mapping to process improvement. This book valuable resource for anyone who wants to learn more about business process modeling.
Provides a clear and concise overview of data analysis techniques for business analysis. It covers everything from data collection to data visualization. This book valuable resource for anyone who wants to learn more about data analysis for business analysis.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/d3bmgq/create
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Effort
One week of study, two to three hours total
Level
Intermediate
Via
Coursera
Institution
Coursera Instructor Network
Instructor
Joe Cooke
Language
English
Transcript
tiếng Việt
Good to know
Develops a foundation for understanding financial concepts in business
Taught by industry expert Joe Cooke, who has over 20 years of experience in developing business cases
Suitable for both students and professionals seeking to enhance their business acumen
Covers essential components of a business case, including problem definition, data analysis, and financial projections
Provides practical guidance on risk assessment and ethical considerations in business case development
Requires prerequisite knowledge of high-school level writing, reading, and math skills
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