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Dr. James V. Green and Michael R. Pratt

This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

Read more

This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

This course focuses on four key areas:

• Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;

• Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;

• Exploring the different sources of internal and external financing for the corporate venture; and

• Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.

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What's inside

Syllabus

Introduction to Financial Management for Product Leaders
In this module, we will introduce the fundamentals of financial management and examine how to create financial statements.
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Valuation Techniques for Product Leaders
In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.
Sources of Financing for Product Leaders
In this module, we will explore the different sources of internal and external financing for the corporate venture.
Creating the Investment Proposal for Product Leaders
In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops foundational skills and knowledge for people looking to lead or participate in product development
Teaches learners how to secure funding for their product development projects
Strengthens learners' ability to create financial statements and examine valuation techniques during the product development process
Provides learners with hands-on experience in creating investment proposals and pitching their product ventures
Includes a wide range of topics and materials
Requires learners to have some background knowledge in finance and accounting, but does not explicitly require prerequisites

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Reviews summary

Finance course for product leaders

According to students, Financial Management for Product Leaders is an engaging and well-received course that provides learners with a solid foundation in financial management. Learners especially appreciate the practical application of the course materials to real-world product management scenarios and find the instructor to be knowledgeable and effective at breaking down complex concepts.
Exceptional instructor who explains concepts clearly.
"The instructor was exceptional, breaking down complex financial concepts into easy-to-digest pieces."
"As a product manager, I didn't have a strong background in finance, but this course made it accessible and relevant to my role."
Plenty of real-world examples and case studies.
"What truly stood out was the practical application."
"The course provided real-world examples and case studies specific to product management scenarios."
Well organized with a wide range of topics.
"The course covered a wide range of topics, from budgeting and forecasting to ROI analysis and pricing strategies."
"It provided a comprehensive understanding of how to effectively manage finances in the context of product development."
Some videos have poor sound quality.
"The content is very good but the quality of the videos is really bad. I had a hard time understanding the lecturer due to the bad quality of the sound."
"The course was incredibly useful, but the quality of the videos was horrible. If you could redo the course to get better quality, it would be a great idea."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Financial Management for Product Leaders with these activities:
Watch tutorials on financial management
Lay a strong foundation by understanding essential accounting and financing concepts through tutorials
Browse courses on Accounting
Show steps
  • Search for tutorials on YouTube or Coursera
  • Watch the tutorials
  • Take notes on key concepts
Form a study group
Collaborate with peers to enhance your understanding through group discussions and problem-solving
Show steps
  • Find a few classmates who are also interested in forming a study group
  • Meet regularly to discuss course material
  • Work together on assignments
Contribute to an open-source project on GitHub
Reinforce your understanding of product development by contributing to an open-source project
Show steps
  • Find an open-source project on GitHub that interests you
  • Submit a pull request
  • Get your code reviewed and merged
Five other activities
Expand to see all activities and additional details
Show all eight activities
Read 'Venture Deals'
Improve your understanding of venture capital and funding by reading this book
Show steps
  • Read the chapters on funding
  • Take notes on key concepts
  • Summarize the main points
Solve valuation problems
Practice valuation techniques to deepen your understanding
Browse courses on Financial Analysis
Show steps
  • Find practice problems online
  • Solve the problems
  • Review the solutions
Create a case study
Devise a case study to solidify your understanding of securing and managing funding for product development
Browse courses on Case Studies
Show steps
  • Identify a real-world scenario
  • Research and analyze the problem
  • Develop a solution
  • Present your findings
Develop a funding pitch
Gain hands-on experience by developing and practicing a funding pitch
Browse courses on Pitching
Show steps
  • Identify your target audience
  • Craft a compelling story
  • Practice your delivery
  • Seek feedback from others
Attend industry meetups
Connect with professionals in the field to gain insights and expand your network
Show steps
  • Find industry meetups in your area
  • Attend the meetups
  • Introduce yourself to others
  • Follow up with the people you meet

Career center

Learners who complete Financial Management for Product Leaders will develop knowledge and skills that may be useful to these careers:
Management Consultant
Management Consultants typically work with businesses to help them improve their performance. They may work on strategy development, operational improvement, or financial analysis. This course may be helpful as it helps develop an understanding of financial management, valuation techniques, and sources of financing. These skills may be helpful for career growth as a Management Consultant.
Financial Analyst
A Financial Analyst typically works with a team to provide financial guidance to organizations. They may manage portfolios, perform financial modeling, or assist with budgeting. This course may be useful as it helps develop an understanding of financial management, accounting, and financing sources. These skills may be helpful for career growth as a Financial Analyst.
Investment Banker
Investment Bankers typically work with clients to help them raise capital. They may work on mergers and acquisitions or financial restructuring. This course may be helpful as it helps develop an understanding of valuation techniques, financial modeling, and sources of financing. These skills may be helpful for career growth as an Investment Banker.
Portfolio Manager
Portfolio Managers typically work with investment firms to manage investment portfolios. They may work on asset allocation, risk management, or performance analysis. This course may be helpful as it helps develop an understanding of financial management, valuation techniques, and sources of financing. These skills may be helpful for career growth as a Portfolio Manager.
Financial Planner
Financial Planners typically work with individuals to help them plan for their financial future. They may work on retirement planning, investment management, or estate planning. This course may be helpful as it helps develop an understanding of financial management, valuation techniques, and sources of financing. These skills may be helpful for career growth as a Financial Planner.
Venture Capitalist
Venture Capitalists typically work with venture capital firms to invest in early-stage companies. They may work on due diligence, financial modeling, or portfolio management. This course may be helpful as it helps develop an understanding of valuation techniques, financial modeling, and sources of financing. These skills may be helpful for career growth as a Venture Capitalist.
Private Equity Associate
Private Equity Associates typically work with private equity firms to identify and invest in companies. They may work on due diligence, financial modeling, or portfolio management. This course may be helpful as it helps develop an understanding of valuation techniques, financial modeling, and sources of financing. These skills may be helpful for career growth as a Private Equity Associate.
Corporate Development Associate
Corporate Development Associates typically work with corporations to help them develop and execute their corporate strategies. They may work on mergers and acquisitions, strategic planning, or financial analysis. This course may be helpful as it helps develop an understanding of financial management, valuation techniques, and sources of financing. These skills may be helpful for career growth as a Corporate Development Associate.
Project Manager
Project Managers typically work with businesses to manage projects. They may work on project planning, execution, or control. This course may be helpful as it helps develop an understanding of financial management and project management. These skills may be helpful for career growth as a Project Manager.
Business Analyst
Business Analysts typically work with businesses to analyze their operations and recommend improvements. They may work on process improvement, cost reduction, or quality control. This course may be helpful as it helps develop an understanding of financial management and project management. These skills may be helpful for career growth as a Business Analyst.
Data Analyst
Data Analysts typically work with businesses to analyze data and extract insights. They may work on market research, customer segmentation, or fraud detection. This course may be helpful as it helps develop an understanding of financial management and data analysis. These skills may be helpful for career growth as a Data Analyst.
Treasury Analyst
Treasury Analysts typically work with businesses to manage their financial resources. They may work on cash flow management, risk management, or investment analysis. This course may be helpful as it helps develop an understanding of financial management and sources of financing. These skills may be helpful for career growth as a Treasury Analyst.
Product Manager
Product Managers typically work with businesses to develop and launch new products. They may work on market research, product design, or marketing. This course may be helpful as it helps develop an understanding of financial management and project management. These skills may be helpful for career growth as a Product Manager.
Operations Manager
Operations Managers typically work with businesses to improve their operations. They may work on process improvement, cost reduction, or quality control. This course may be helpful as it helps develop an understanding of financial management and project management. These skills may be helpful for career growth as an Operations Manager.
Financial Advisor
Financial Advisors typically work with individuals to help them reach their financial goals. They may work on investment management, retirement planning, or estate planning. This course may be useful as it helps develop an understanding of financial management, valuation techniques, and sources of financing. These skills may be helpful for career growth as a Financial Advisor.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Financial Management for Product Leaders.
This well-respected textbook provides a comprehensive overview of corporate finance. It covers many of the same topics as the course, and provides a good overview of techniques such as financial forecasting, risk management, and credit analysis.
Provides a step-by-step guide to building a successful startup. It covers topics such as customer development, product-market fit, and the pivot.
Explores the challenges that large companies face when trying to innovate. It provides insights into why companies often fail to adopt new technologies and business models.
Provides a framework for understanding the challenges of bringing a new product to market. It covers topics such as the chasm between early adopters and mainstream customers, and the need to create a marketing strategy that appeals to both groups.
Provides a comprehensive guide to corporate venturing. It covers topics such as the different types of corporate ventures, the challenges of managing them, and the rewards they can offer.
Provides a candid and honest account of the challenges of building a successful startup. It covers topics such as leadership, culture, and the importance of perseverance.
Provides a practical guide to getting your startup off the ground. It covers topics such as marketing, sales, and customer development.
Provides a practical guide to Lean Six Sigma, a process improvement methodology that can be used to reduce waste and improve efficiency.
Comprehensive guide to project management. It covers all aspects of project management, from planning and initiating to executing, monitoring, and controlling.

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