We may earn an affiliate commission when you visit our partners.
Course image
Dr. James V. Green, Michael R. Pratt, and Cait von Schnetlage

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

Enroll now

Share

Help others find Specialization from Coursera by sharing it with your friends and followers:

What's inside

Five courses

Developing Innovative Ideas for Product Leaders

(0 hours)
For product leaders, creating new products and improving existing products are essential for success. This course focuses on identifying and evaluating new product opportunities.

Product Management Essentials

(0 hours)
Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.

Establishing Product-Market Fit

(0 hours)
Entrepreneur Marc Andreessen coined the term product-market fit in 2007. It means being in a good market with a product that can satisfy that market. While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. This course will explore an actionable model that defines product-market fit using five key components.

Creative Design, Prototyping, and Testing

(0 hours)
Designing the customer and user experience is essential to creating great products today. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility.

Financial Management for Product Leaders

(0 hours)
This course is for product leaders who want to understand how to secure and manage funding for their activities. We will cover key accounting and financing concepts to help product leaders develop business cases and secure funding to turn ideas into reality.

Learning objectives

  • Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
  • Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.
  • Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.
  • Translate product ideas into reality by creating prototypes and minimum viable products (mvps), as well as the financial strategies to fund their development and delivery

Save this collection

Save Product Ideation, Design, and Management to your list so you can find it easily later:
Save
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser