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Cait von Schnetlage and Dr. James V. Green

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results.

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Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results.

This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility.

This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

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What's inside

Syllabus

Introduction to Creative Design, Prototyping, and Testing
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
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Development Processes and Organizations
Concept Generation and Selection
Product Design and Architecture
Principles of Prototyping and User Experience
Wireframing and Prototyping Models
Robust Design Considerations
Testing and Troubleshooting
Project Management
Final Thoughts

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops ideas into prototypes and concepts for testing of student products or services
Investigates concept generation and selection
Emphasizes an integrated and interdisciplinary approach to engineering design
Taught by Dr. James V. Green and Cait von Schnetlage
Examines robust design considerations
Teaches prototyping and user experience principles

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Reviews summary

In-depth prototyping and testing

Learners say this design course is in-depth and content-rich, with a specific emphasis on prototyping and testing. They commend the course for including practical examples and offering engaging assignments. However, several learners note that the lecture delivery and organization could be improved.
Course offers in-depth content.
"Very Well Designed Concepts and Explanations"
Course has useful, practical content.
"I learn a lot about prototyping process and design timeline"
Course organization could be improved.
"It was a very intuitive and enlightening course, however, the structure of each video and the chain structure of the whole course could be much better."
Lecture delivery can be improved.
"Explaining the material is very poor, the lecturer often switches to different topics, which are not related to the issue"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creative Design, Prototyping, and Testing with these activities:
Follow online tutorials on user experience design
Supplement your learning with structured online tutorials covering specific UX design topics.
Browse courses on User Experience
Show steps
  • Identify a specific UX design topic you want to learn more about.
  • Find and watch online tutorials on that topic.
  • Follow along with the tutorials and apply the techniques to your own projects.
Practice basic UX principles
Prepare yourself for the upcoming course by practicing fundamental UX principles, like user-centered design and information architecture.
Browse courses on User Experience
Show steps
  • Read an article on the basics of UX design.
  • Identify the user persona for a product or service you use.
  • Create a simple wireframe for a website or app.
Create a UX design resource list
Organize and share valuable UX design resources with your peers.
Browse courses on Product Development
Show steps
  • Gather a collection of useful UX design resources (e.g., articles, books, tools).
  • Create a document or online platform to organize the resources.
  • Share the resource list with your peers or upload it to an online community.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Read Design Thinking for Innovation
Gain deeper insights into the design thinking process, which is a crucial aspect of product and user experience design.
Show steps
  • Read Chapter 1: What is Design Thinking?
  • Summarize the five stages of the design thinking process.
  • Identify a problem you're facing and apply the design thinking process to solve it.
Participate in a UX design discussion forum
Connect with peers and professionals to discuss best practices, challenges, and trends in user experience design.
Browse courses on UX Design
Show steps
  • Join a UX design discussion forum (e.g., UX Stack Exchange, Dribbble).
  • Ask a question or share your thoughts on a UX design topic.
  • Engage in discussions with other members.
Use a prototyping tool
Enhance your understanding of prototyping tools and techniques by practicing with a real-world example.
Browse courses on Prototyping
Show steps
  • Choose a prototyping tool (e.g., Figma, Adobe XD, Proto.io).
  • Create a prototype for a product or feature you're working on.
  • Get feedback on your prototype from peers or colleagues.
Design a user interface for a mobile app
Apply your knowledge to a practical project by designing a user interface for a mobile app.
Browse courses on User Interface Design
Show steps
  • Choose a target audience and define the purpose of the app.
  • Sketch out wireframes for the app's key screens.
  • Create a high-fidelity prototype of the app's UI.
Attend a UX design workshop
Immerse yourself in a real-world UX design setting by attending a workshop.
Browse courses on Product Development
Show steps
  • Identify and register for a UX design workshop.
  • Attend the workshop and actively participate in exercises and discussions.
  • Apply the learnings from the workshop to your projects.

Career center

Learners who complete Creative Design, Prototyping, and Testing will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for the development and success of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. This course provides a foundation in the principles of product design and development, which are essential for effective Product Managers. Students will learn about user experience design, prototyping, and testing, all of which are critical skills for Product Managers in today's competitive market.
Design Engineer
Design Engineers use their knowledge of engineering principles and design software to create new products. They work closely with Product Managers and other engineers to ensure that products are both functional and aesthetically pleasing. This course provides a strong foundation in the principles of engineering design, including modeling and simulation, material selection, and manufacturing processes.
User Experience Designer
User Experience Designers are responsible for designing the user interface of products. They work with Product Managers and engineers to ensure that products are easy to use and enjoyable. This course provides a foundation in the principles of user experience design, including wireframing, prototyping, and testing.
Industrial Designer
Industrial Designers are responsible for the design of physical products. They work with engineers and other designers to create products that are both functional and aesthetically pleasing. This course provides a foundation in the principles of industrial design, including ergonomics, materials science, and manufacturing processes.
Manufacturing Engineer
Manufacturing Engineers design and develop manufacturing processes and systems. They work with other engineers and technicians to ensure that products are manufactured efficiently and cost-effectively. This course provides a foundation in the principles of manufacturing engineering, including production planning, quality control, and supply chain management.
Mechanical Engineer
Mechanical Engineers design and develop mechanical systems and components. They work with other engineers to ensure that products are both functional and efficient. This course provides a foundation in the principles of mechanical engineering, including dynamics, thermodynamics, and fluid mechanics.
Electrical Engineer
Electrical Engineers design and develop electrical systems and components. They work with other engineers to ensure that products are both functional and efficient. This course provides a foundation in the principles of electrical engineering, including electromagnetism, circuits, and electronics.
Software Engineer
Software Engineers design and develop software systems and applications. They work with other engineers to ensure that products are both functional and efficient. This course provides a foundation in the principles of software engineering, including software architecture, design patterns, and programming languages.
Quality Manager
Quality Managers ensure that products and services meet customer requirements. They work with other stakeholders to develop and implement quality control systems. This course provides a foundation in the principles of quality management, including quality planning, quality assurance, and quality improvement.
Operations Manager
Operations Managers plan and coordinate the activities of an organization. They work with other managers to ensure that the organization's goals are achieved efficiently and effectively. This course provides a foundation in the principles of operations management, including project management, quality management, and supply chain management.
Supply Chain Manager
Supply Chain Managers plan and manage the flow of goods and services from suppliers to customers. They work with other stakeholders to ensure that the supply chain is efficient and cost-effective. This course provides a foundation in the principles of supply chain management, including inventory management, transportation, and warehousing.
Project Manager
Project Managers plan and execute projects. They work with other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course provides a foundation in the principles of project management, including project planning, risk management, and stakeholder management.
IT Manager
IT Managers plan and coordinate the activities of an organization's IT department. They work with other managers to ensure that the organization's IT goals are achieved efficiently and effectively. This course provides a foundation in the principles of IT management, including IT strategy, IT governance, and IT service management.
Systems Analyst
Systems Analysts work with stakeholders to understand their business needs and develop systems that meet those needs. They work with other stakeholders to develop and implement systems solutions. This course provides a foundation in the principles of systems analysis, including requirements gathering, system design, and system implementation.
Business Analyst
Business Analysts work with stakeholders to understand their business needs and develop solutions that meet those needs. They work with other stakeholders to develop and implement business solutions. This course provides a foundation in the principles of business analysis, including requirements gathering, process modeling, and solution design.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Creative Design, Prototyping, and Testing.
To design effective and usable products that meet the needs of users, it's important to understand the relationship between people and products, which is thoroughly explored in this book. Heavily cited in the field of design.
Introduces the Lean Startup methodology, which emphasizes iterative product development and customer feedback. Helps to reduce the risk of product failure.
Provides a comprehensive overview of product design processes and techniques. It covers topics such as reverse engineering, new product development, and design for manufacturing. Useful as a reference book.
Provides a framework for understanding the challenges faced by established companies when trying to innovate. Offers guidance on overcoming these challenges.
Provides insights into agile development methodologies, such as Scrum and Kanban. It helps to improve team collaboration and productivity when working on product development.

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