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Soumya Sen
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What's inside
Syllabus
Specialization and Course Overview
Module 1: Identifying Market Segments
In this module, you will learn how to systematically develop a business case by identifying and segmenting your target market. You will explore the concept of market segmentation, find a beachhead market, and calculate the total addressable market (TAM). Additionally, you will create detailed end-user personas to better understand your target audience.
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Syllabus
Specialization and Course Overview
Module 1: Identifying Market Segments
In this module, you will learn how to systematically develop a business case by identifying and segmenting your target market. You will explore the concept of market segmentation, find a beachhead market, and calculate the total addressable market (TAM). Additionally, you will create detailed end-user personas to better understand your target audience.
Read more
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Market Analysis.
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Learners who complete Market Analysis will develop knowledge and skills
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OpenCourser.com/course/ggy6b3/market
Reading list
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Provides a comprehensive overview of statistical learning. It covers a wide range of topics, from linear regression to support vector machines.
Discusses the challenges that large companies face when they try to innovate. It provides insights into how to overcome these challenges and stay ahead of the competition.
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Provides a practical guide to using machine learning for business. It covers a wide range of topics, from data preparation to model building.
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Discusses the impact of big data on business and society. It provides insights into how to use big data to gain a competitive advantage.
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Dieses Buch bietet einen umfassenden Überblick über die Marktforschung. Es deckt alle Schritte des Marktforschungsprozesses ab, von der Planung und Konzeption bis zur Datenerhebung und -analyse.
This classic textbook that provides a comprehensive overview of marketing management. It covers all the major concepts and frameworks that are used in the field, and it is written in a clear and concise style.
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Provides a comprehensive overview of the market research process. It covers all the steps involved in conducting a market research study, from planning and design to data collection and analysis.
Provides a practical guide to using deep learning for building AI applications. It covers a wide range of topics, from neural networks to natural language processing.
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Provides a methodology for building successful startups. It emphasizes the importance of testing ideas quickly and cheaply, and it provides tools and techniques for doing so.
Provides a comprehensive overview of machine learning. It covers a wide range of topics, from supervised learning to unsupervised learning.
Provides a practical guide to using Python for machine learning. It covers a wide range of topics, from data preprocessing to model evaluation.
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Provides a comprehensive overview of R for data science. It covers a wide range of topics, from data import to data visualization.
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Provides a practical guide to using Microsoft Excel for marketing analytics. It covers a wide range of topics, from data cleaning and visualization to statistical modeling and forecasting.
Provides a simplified and easy-to-understand guide to market segmentation. It great resource for marketers who are new to the concept of market segmentation or who want a quick overview of the topic.
Provides a strategic perspective on market segmentation and targeting. It covers everything from the latest research on segmentation to the latest trends in targeting. It valuable resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
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Provides a practical guide to customer segmentation and clustering using R. It covers everything from the basics of data analysis to the latest techniques in customer segmentation. It valuable resource for marketers who want to learn more about how to use R to segment their markets and target their marketing campaigns more effectively.
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Provides a comprehensive overview of targeting and segmentation strategies in marketing. It covers everything from the basics of market segmentation to the latest trends in targeting. It great resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
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Provides a comprehensive overview of market segmentation and positioning. It covers everything from the basics of market segmentation to the latest trends in positioning. It great resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
Provides an in-depth look at advanced market segmentation techniques. It covers everything from the latest research on segmentation to the latest trends in segmentation software. It valuable resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
Provides a step-by-step guide to conducting market segmentation analysis. It covers everything from identifying segmentation variables to developing and implementing segmentation strategies. It valuable resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
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OpenCourser.com/course/ggy6b3/market
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Level
Introductory
Via
Coursera
Institution
University of Minnesota
Instructor
Soumya Sen
Session
October 27, 2025
- December 15, 2025
Language
English
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