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Foundations of Business Strategy

Business Strategy,

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
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Rating 4.7 based on 323 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jul 3 (42 weeks ago)
Cost $79
From University of Virginia via Coursera
Instructors Michael Lenox, Jared Harris
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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What people are saying

business strategy

Michael Lenox of UVA’s Darden School of Business puts together a very basic business strategy course for students who have no experience in the field at all.

It's hard to find good intro courses on business strategy...but this was typical high University of Virginia / Coursera standard You have to see this video improve your skills about business strategies and read about it, its will helps you.

for beginner of Business Strategy, it's understandable.

It really helped me review the business strategy concepts.

learnt a lot of great concepts in business strategy and various tools to access and device strategies to maintain company's competitiveness.

Great introductory course to business strategy.

it is an interesting course Great introduction of business strategy !

Great introduction to the world of Business Strategy: both instructors are really engaging and passionate about the course concepts.

I learned basic and useful knowledge about business strategy.

Excellent course to learn about business strategy.

Is this a fabulous course, complete, that covers many areas of business strategy.

I recommend As an entry level strategic consultant I've found this course to be a very useful introduction to the core principles of business strategy.

In this short course, you can learn few important key topics of business strategy.

This Course is the perfect starter for any novice like me, who wants to get the basic fundamentals on business strategy.

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highly recommend

This course provides the basic concepts, and is highly recommended for the uninitiated.

Highly recommended to anyone who wants to gain a better grasp of business strategy and how to utilize it efficiently.

I will highly recommended to everyone who desire to build a fundamental knowledge and skills regarding strategic analysis for business organizations.

Would highly recommend!

Highly recommended!

Highly recommend for anyone planning a career in business.

I highly recommend this for a fruitful business career.

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case studies

The tools they provide really simplify business analysis and the case studies help a lot.

The end-of-session case studies are too complex for using the theories learned.

I hardly spent any time on discussion forums (other than posting my analysis of case studies) which would take additional time and so I may have lost my chances to learn from peers.

Very well presented lectures, uses same case studies as on campus and good use of discussion forum to simulate a case-study MBA course.

Nice case studies to train practice.

Excellent teaching and content This course puts our thoughts to work, simply explained and excellent case studies!

Generally that isn't an issue but can be a little challenging when the case studies and assignments are based on dated information.

We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

I particularly liked how the validity of theories was proven by their applications to specific case studies.

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recommend this course

Great course with great teachers, I recommend this course.

I wish better slides material with clearer structure I really appreciated that course I highly recommend this course.

Dry Material and the second professor was this course is provide basic understanding for the market analysis in scope of how to position your self in the market in a competitive way and earn an economic rent , i strongly recommend this course to the professionals and the beginners, this course will sharpen your skills.thanks A good course for future MBA students especially the ones interested to pursue a MBA degree in Strategy Management This is an excellent course.

I would highly recommend this course to anyone who needs to do an analysis of a business that does not understand the steps needed to accomplish that particular task.

I highly recommend this course!

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introduction to business

AMAZING A great introduction to business strategy tools (which gets exponentially more complex when you apply them in the follow-on course!).

Fabulous introduction to business strategy.

Amazing professors and amazing course Excellent introduction to business strategy Great class.

This course was prepared and organized well Excellent introduction to business strategy... Really great course aimed at learning the fundamental building blocks of strategy.

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final project

There is a final project that gives the student an opportunity to apply the tools learned to a real business case.

The final project was a 1500-word "executive summary" of a strategic analysis of an organization of the each student's choice.

The is nothing abstract about the work you need to do to complete the final project.

All in all this is a great course and I enjoyed doing the final project as well.

Practical final project that has you perform a fundamental analysis of an existing firm's strategy.

I really liked having the opportunity to work on the final project to tie up all the concepts I learned.

I found the final project particularly worthwhile, and had fun using Coursera as my case study.

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each week

Compared to the other courses I've taken, Foundations of Business Strategy proved much less time-consuming, with required readings limited to very short chapters from a forthcoming book by Lenox (and when I say "short", I mean it's more a pamphlet than a book, with chapters only a few pages long), and a business case each week.

The professor encouraged discussion of each case, both in small groups and in the discussion forum, and each week recorded a debriefing that made reference to students' comments in the forum; however, the only assignments that needed to ber turned in before the final project were (relatively easy) weekly quizzes that covered the lecture topics.

The instructor took time to explain the major questions each week as brought up in the forums which was very helpful.

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peer review

people don't check assignments for peer to peer review This is very good course, brief content, what we practice in daily elaborated well so it can impletement for a great results.

Enjoyed this learning and the peer review of case studies.

The peer review has some issues, but overall the course is great.

The course content is very good and well presented BUT the course requirement of submitting 3 peer reviews is not practicable at all.

And on top of that, reading an entire plagiarized project and then flagging it doesn't count as a peer review and I still had to read another one to make up for it.

I actually had to read through seven projects before I could actually get three peer reviews done because the other four were plagiarized (so more than half given to me were plagiarized!).

It just felt unfair and I wish Coursera has some mechanism to flag the plagiarized ones like universities do before giving them out for peer review and thus wasting others' time.

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competitive positioning

The course gives a basic tool-set for analysis of competitive positioning of a firm.

This is a concise course which had helped me consolidate my knowledge about business strategies and competitive positioning.

My experience is with the original format,which covered analysis of industry structure, firm capabilities, competitive dynamics, and determining competitive positioning and firm scope.

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see how

Very clear ideia about strategy and it so well design (and taught) that you think you are dealing and learning a basic and simple thing but as soon as you start doing the exercises you see how challenging are the questions and reasoning behind it.

So far, I'm getting a great deal of valuable information from them, and can clearly see how to use certain techniques to make my business more competitive.

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five forces

The cases are interesting and the final assignment is a great way to implement the topics that you will learn throughout the course (Five Forces, Capability Analysis, Competitors' Dynamics, Environment Analysis, etc).

I had completed by full-time MBA 18 years back but thanks to this course, now I realize how beautifully tools like SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps come together to help us analyze the competitive environment for an organization, think strategically and understand (and recommend) firm positioning and value creation.

This is truly valuable because concepts such as SWOT and Five Forces analyses can easily become arbitrary exercises in speculation unless you see how they're used in practical decisionmaking.

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prof. lenox

Prof. Lenox explained the concepts pretty well and now I am inclined to buy the complete book from which the chapters and lectures were derived.

I did learn quite a bit but I consider these courses as starting points and not complete courses which is why I am inclined to further my knowledge reading the entire book by Prof. Lenox.

Prof. Lenox is especially good at tying abstract concepts to real cases, and each week's case study further focuses the material on historical business situations.

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Rating 4.7 based on 323 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jul 3 (42 weeks ago)
Cost $79
From University of Virginia via Coursera
Instructors Michael Lenox, Jared Harris
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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