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Business Strategy

Michael Lenox, Jared Harris, and Scott Snell

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

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What's inside

Five courses

Foundations of Business Strategy

(0 hours)
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, you will explore the underlying theory and frameworks that provide the foundations of a successful business strategy.
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Advanced Business Strategy

(0 hours)
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time, industries, geographies, and institutions.
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Business Growth Strategy

(0 hours)
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
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Strategic Planning and Execution

(0 hours)
Avoid pitfalls of strategy planning and execution with tools and skills from this course. Learn the pillars of strategy execution: analysis, formulation, and implementation. Use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry share their expertise gleaned from years of successful strategy planning and execution.
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Business Strategy in Practice (Project-centered Course)

(0 hours)
A Capstone Project applies skills learned in the Specialization. The Business Strategy Capstone Project is a comprehensive Strategic Analysis that synthesizes concepts from the four prerequisite courses. Guided by top-ranked faculty, you will analyze an organization's current state, strategic issues, and paths. You will recommend the best path and write an Executive Summary.
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Learning objectives

  • How to evaluate industry evolution
  • How to build and sustain competitive advantage
  • How to formulate and assess business strategies
  • How to align efforts to organizational strategy

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Time
48 hours
Level
Introductory
Via
Coursera
Institution
University of Virginia
Instructors
Michael Lenox
Jared Harris
Scott Snell
Level
Introductory
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