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Business Intelligence and Competitive Analysis
By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies.
In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant.
Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.
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Rating | Not enough ratings |
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Length | 5 weeks |
Effort | 4 weeks of study, 2.5 hours / week |
Starts | Jul 10 (38 weeks ago) |
Cost | $49 |
From | Rutgers the State University of New Jersey via Coursera |
Instructor | Yao Zhao |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Data Science Business |
Tags | Data Science Data Analysis Business Business Essentials |
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Specialist, Competitive Intelligence $64k
Supervisor Competitive Intelligence Analyst $66k
Pricing Competitive Intelligence Analyst $76k
Analyst - Competitive and Market Intelligence $77k
Competitive Intelligence Research Analyst $78k
Competitive & Market Intelligence Analyst $82k
Business Analyst, Competitive Intelligence $87k
Competitive Intelligence Project Manager $94k
Controller - Competitive Intelligence $112k
Senior Competitive Intelligence Analyst $113k
Competitive Intelligence Lead $114k
Analyst Relations and Competitive Intelligence $117k
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Rating | Not enough ratings |
---|---|
Length | 5 weeks |
Effort | 4 weeks of study, 2.5 hours / week |
Starts | Jul 10 (38 weeks ago) |
Cost | $49 |
From | Rutgers the State University of New Jersey via Coursera |
Instructor | Yao Zhao |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Data Science Business |
Tags | Data Science Data Analysis Business Business Essentials |
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