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Yao Zhao
By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Read more
By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Read more
By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies.
In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant.
Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.
Register for this course and see more details by visiting:
OpenCourser.com/course/behs8c/business
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What's inside
Syllabus
Welcome!
Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.
Read more
Syllabus
Welcome!
Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.
Read more
Industry Analysis
In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.
Competition Positioning
In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.
Enterprise Diagnosis
In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Relevant to those in management consulting who work in business intelligence
Examines enterprise analysis, which peers into the finer points of a business's strengths and weaknesses
Explores industry analysis, such as process and competition, which is standard in industrial consulting
Develops analytic skills used for effective business intelligence
Teaches learners about positioning companies, which is a key task for company managers
Recommended for students with a working knowledge of competitive intelligence as the course is designed for intermediate students
Save this course
Save Business Intelligence and Competitive Analysis to your list so you can find it easily later:
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Reviews summary
Helpful business intelligence analysis guide
Learners say that this course provides practical knowledge of business intelligence and competitive analysis techniques. Students describe accessing a handy tool at scdata.ai to conduct industry analyses. Overall, learners note the course's clear structure and engaging assignments. However, some students mention difficulty understanding the concepts without sufficient explanation.
Assignments are peer-reviewed, which can be helpful for feedback.
"Assignments get boring quickly and what's worse, you have no guarantee that errors you make are corrected."
Well-organized course with a logical flow of topics.
"A clear and concise course helping to build a framework for competitive analysis."
Convenient resource available for industry and company research.
"It also provides access to a pretty handy tool for quick studies of industries and companies."
"This surely provides powerful tools to combine data,
industry classification, and analytics models with visualization tools
for effective and efficient business intelligence and competitive
analysis and confidence to discover problems and opportunities for the company, and lay the foundation for turning-aroundstrategies."
Some concepts may require more detailed讲解 to aid in understanding.
"Course could have been better if more explanation was made into the topics rather than just graphs, website for which is not that good"
"Doesn't really explain how to analyze the data, just teaches you how to use old-fashioned online software."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Business Intelligence and Competitive Analysis with these
activities:
Identify experienced professionals for mentorship in competitive intelligence
Show steps
Seek guidance and insights from experienced practitioners in competitive intelligence to enhance your learning and career growth.
Show steps
-
Attend industry events and conferences to network with potential mentors.
-
Reach out to professionals in your field via LinkedIn or other professional networking platforms.
-
Identify individuals who are willing to share their expertise and provide guidance on your career journey.
Explore industry analysis frameworks
Show steps
Gain a deeper understanding of industry analysis frameworks by exploring additional resources and tutorials.
Browse courses on
Porter's Five Forces
Show steps
-
Identify industry analysis frameworks commonly used in the field, such as Porter's Five Forces or SWOT analysis.
-
Review online tutorials or articles that provide a comprehensive overview of the frameworks.
-
Apply the frameworks to analyze specific industries of interest.
Solve competitive intelligence examples
Show steps
Engage in solving competitive intelligence examples to reinforce the concepts discussed in the course and refine your analytical skills.
Browse courses on
Industry Analysis
Show steps
-
Review your lecture notes and readings on competitive intelligence.
-
Access the external website provided in the course.
-
Select a specific industry or company and gather relevant data using the tools provided on the website.
-
Apply the analytical techniques taught in the course to conduct a competitive intelligence analysis.
-
Document your findings in a written report or presentation.
Two other activities
Expand to see all activities and additional details
Show all five activities
Compile a competitive intelligence toolkit
Show steps
Enhance your practical skills by creating a curated collection of resources and tools specifically tailored to competitive intelligence practices.
Show steps
-
Identify and evaluate different resources and tools available for competitive intelligence gathering and analysis.
-
Create a comprehensive list or database that categorizes and describes each tool and resource.
-
Include information on the purpose, functionality, and any relevant costs associated with each tool.
Volunteer as a mentor for aspiring competitive intelligence professionals
Show steps
Share your knowledge and experience by mentoring aspiring professionals in the field of competitive intelligence.
Show steps
-
Reach out to organizations or platforms that connect mentors with mentees in the field of competitive intelligence.
-
Prepare to share your knowledge and provide guidance on industry best practices, analytical techniques, and career development.
-
Engage with mentees regularly, providing support and feedback on their projects and career goals.
Identify experienced professionals for mentorship in competitive intelligence
Show steps
Seek guidance and insights from experienced practitioners in competitive intelligence to enhance your learning and career growth.
Show steps
Show steps
Show steps
- Attend industry events and conferences to network with potential mentors.
- Reach out to professionals in your field via LinkedIn or other professional networking platforms.
- Identify individuals who are willing to share their expertise and provide guidance on your career journey.
Explore industry analysis frameworks
Show steps
Gain a deeper understanding of industry analysis frameworks by exploring additional resources and tutorials.
Browse courses on
Porter's Five Forces
Show steps
Show steps
Show steps
- Identify industry analysis frameworks commonly used in the field, such as Porter's Five Forces or SWOT analysis.
- Review online tutorials or articles that provide a comprehensive overview of the frameworks.
- Apply the frameworks to analyze specific industries of interest.
Solve competitive intelligence examples
Show steps
Engage in solving competitive intelligence examples to reinforce the concepts discussed in the course and refine your analytical skills.
Browse courses on
Industry Analysis
Show steps
Show steps
Show steps
- Review your lecture notes and readings on competitive intelligence.
- Access the external website provided in the course.
- Select a specific industry or company and gather relevant data using the tools provided on the website.
- Apply the analytical techniques taught in the course to conduct a competitive intelligence analysis.
- Document your findings in a written report or presentation.
Two other activities
Expand to see all activities and additional details
Show all five activities
Compile a competitive intelligence toolkit
Show steps
Enhance your practical skills by creating a curated collection of resources and tools specifically tailored to competitive intelligence practices.
Show steps
Show steps
Show steps
- Identify and evaluate different resources and tools available for competitive intelligence gathering and analysis.
- Create a comprehensive list or database that categorizes and describes each tool and resource.
- Include information on the purpose, functionality, and any relevant costs associated with each tool.
Volunteer as a mentor for aspiring competitive intelligence professionals
Show steps
Share your knowledge and experience by mentoring aspiring professionals in the field of competitive intelligence.
Show steps
Show steps
Show steps
- Reach out to organizations or platforms that connect mentors with mentees in the field of competitive intelligence.
- Prepare to share your knowledge and provide guidance on industry best practices, analytical techniques, and career development.
- Engage with mentees regularly, providing support and feedback on their projects and career goals.
Career center
Learners who complete Business Intelligence and Competitive Analysis will develop knowledge and skills
that may be useful to these careers:
Business Intelligence Analyst
Business Intelligence Analyst
This course in Business Intelligence and Competitive Analysis prepares you to work as a Business Intelligence Analyst. In this role, you will analyze business data to make fact-based recommendations which can support a company's decision-making process. Learning to diagnose business challenges and conduct industry analysis can help a Business Intelligence Analyst better identify trends and opportunities within their field.
Competitive Intelligence Analyst
Competitive Intelligence Analyst
Competitive Intelligence Analyst is a suitable career path for you. This course will teach you to use data visualization, analytics models, and data to conduct competitive intelligence and come to informed conclusions. Gaining the skills to conduct competitive intelligence can help you identify and understand the competitive landscape within your industry.
Management Consultant
Management Consultant
This course in Business Intelligence and Competitive Analysis is highly recommended if you are interested in a career as a Management Consultant, especially if your interests lie in business transformation and strategy. You will learn how to use data to identify and solve business problems, which is a fundamental skill for a successful Management Consultant.
Strategy Consultant
Strategy Consultant
This course in Business Intelligence and Competitive Analysis is highly relevant to the field of Strategy Consulting. Both business intelligence and competitive analysis are fundamental to the work of a Strategy Consultant. Through this course, you will build a solid foundation of the foundational theories and principles used in this field.
Risk Analyst
Risk Analyst
This course in Business Intelligence and Competitive Analysis will prepare you for a career in Risk Analysis. You will learn how to analyze data to identify and assess risks to finances and business, laying the foundation for success in this field.
Business Analyst
Business Analyst
This course in Business Intelligence and Competitive Analysis will prepare you for a career as a Business Analyst. You will learn how to use data to identify and solve business problems. This course will provide you with a solid foundation in data analysis and competitive analysis and help you develop the skills needed to succeed in this field.
Investment Analyst
Investment Analyst
This course in Business Intelligence and Competitive Analysis will help prepare you for a career as an Investment Analyst. You will learn how to analyze data to make informed investment decisions. This course will provide you with a strong understanding of how to conduct industry analysis and competition positioning to make insightful recommendations to your clients.
Sales Manager
Sales Manager
This course in Business Intelligence and Competitive Analysis may be useful if you wish to become a Sales Manager. Knowing how to conduct industry and competition analysis can provide insights into how to best market and sell products. Data analytics can also help identify sales trends to aid decision-making in your role as a Sales Manager.
Market Research Analyst
Market Research Analyst
This course in Business Intelligence and Competitive Analysis may help you to become a Market Research Analyst. Business intelligence and competitive analysis are fundamental skills for a Market Research Analyst. This course will teach you how to effectively analyze data to provide insights that can help you better understand the competitive landscape.
Marketing Manager
Marketing Manager
This course in Business Intelligence and Competitive Analysis may be useful as you progress toward becoming a Marketing Manager. By learning how to conduct industry analysis and competition positioning, you can gain insights into consumer behavior and stay ahead of the competition. Gaining a deeper understanding of how markets work can help you develop marketing campaigns that effectively target potential customers.
Financial Analyst
Financial Analyst
This course in Business Intelligence and Competitive Analysis may be useful for a Financial Analyst. You will learn how to analyze data to make informed decisions to support business objectives. The combination of data, analytics, and visualization tools that you will learn how to use will aid you in your career as a Financial Analyst.
Project Manager
Project Manager
This course in Business Intelligence and Competitive Analysis may be somewhat useful to you if you want to work as a Project Manager. You will learn how to analyze data to identify and assess risks, which can help you make better decisions about project planning and execution. You will also learn how to conduct industry analysis and competition positioning, which can help you understand the project's competitive landscape.
Supply Chain Manager
Supply Chain Manager
This course in Business Intelligence and Competitive Analysis may be somewhat useful for a Supply Chain Manager. You will learn to analyze data to identify trends and opportunities, which can help you make better decisions about the supply chain. You will also learn how to conduct industry analysis and competition positioning, which can help you understand this competitive landscape within your industry.
Data Scientist
Data Scientist
This course in Business Intelligence and Competitive Analysis may be helpful to you if you wish to become a Data Scientist. You will learn to gather and analyze data, which can help you make informed decisions based on data rather than intuition. The combination of data, analytics, and visualization tools that you will learn how to use will aid you in career as a Data Scientist.
Product Manager
Product Manager
This course in Business Intelligence and Competitive Analysis may be of some use to you if you wish to become a Product Manager. Learning how to conduct industry analysis and competition positioning can help you better understand the market your product is in.
For more career information including salaries, visit:
OpenCourser.com/course/behs8c/business
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Business Intelligence and Competitive Analysis.
Save
Classic work on competitive strategy. It provides a framework for analyzing industries and competitors, and developing strategies that can help businesses achieve a competitive advantage.
Save
Provides a practical introduction to data visualization. It covers the basics of data visualization, including how to choose the right charts and graphs, and how to present data effectively.
Provides a practical guide to storytelling with data. It shows businesses how to use data to create compelling stories that can persuade and inform audiences.
Provides a practical introduction to data science for business professionals. It covers the basics of data science, including how to collect, clean, and analyze data, and how to use data to make better decisions.
Provides a practical guide to using machine learning for business. It covers the basics of machine learning, including how to choose the right algorithms and how to evaluate the results.
Save
Provides a practical guide to using lean analytics to build a better startup faster. It covers the basics of lean analytics, including how to measure the right metrics and how to use data to make better decisions.
Save
Provides a practical guide to using the techniques of the world's top strategic consultants to help you get the results you want. It covers the basics of strategic consulting, including how to develop a strategy, how to communicate your strategy to others, and how to implement your strategy.
Provides a classic framework for understanding why great firms fail. It shows how new technologies can disrupt markets and how established firms can avoid being disrupted.
Save
Provides a counterintuitive look at strategy. It shows how committing to success can actually lead to failure, and how businesses can avoid this trap.
Save
Provides a simple framework for evaluating strategy. It shows how to distinguish between good strategy and bad strategy, and how to develop a strategy that is likely to be successful.
This ancient Chinese military treatise provides insights into strategy and competition that are still relevant today. It valuable read for anyone who wants to learn more about the art of strategy.
Save
This classic work on political strategy provides insights into the nature of power and how to achieve it. It valuable read for anyone who wants to learn more about the art of strategy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/behs8c/business
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Effort
4 weeks of study, 2.5 hours / week
Level
Introductory
Via
Coursera
Institution
Rutgers the State University of New Jersey
Instructor
Yao Zhao
Language
English
Transcripts
Español
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Português
Deutsch
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中文
العربية
한국어
日本語
हिंदी
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آذربایجان دیلی
Good to know
Relevant to those in management consulting who work in business intelligence
Examines enterprise analysis, which peers into the finer points of a business's strengths and weaknesses
Explores industry analysis, such as process and competition, which is standard in industrial consulting
Develops analytic skills used for effective business intelligence
Teaches learners about positioning companies, which is a key task for company managers
Recommended for students with a working knowledge of competitive intelligence as the course is designed for intermediate students
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