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IBM & Darden Digital Strategy

Michael Lenox, Jared Harris, Rajkumar Venkatesan, Yael Grushka-Cockayne, Rav Ahuja, and Yael Grushka-Cockayne

This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy.

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What's inside

Five courses

Introduction to Artificial Intelligence (AI)

(0 hours)

In this course, you will learn the basics of Artificial Intelligence (AI), including its concepts, terms, and applications. You will explore use cases of AI, such as machine learning, deep learning, and neural networks. You will also learn about the ethical and societal implications of AI and get advice on starting a career in AI. Finally, you will demonstrate AI in action with a mini project.

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The Strategist's Challenge

(0 hours)

In this course, you will learn to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.

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Introduction to Cloud Computing

(0 hours)

Start your cloud computing journey with this self-paced introductory course! Whether you need general cloud computing knowledge for school or business, or you are considering a career change, this beginner-friendly course is right for you. You’ll learn about essential characteristics of cloud computing and emerging technologies supported by cloud.

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Introduction to Digital Transformation Part 1

(0 hours)

This course introduces the key components of digital transformation, enabling you to understand the drivers and economics of innovation and technological change to create competitive advantage in your industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition.

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Introduction to Digital Transformation Part 2

(0 hours)

This course builds on your understanding of digital transformation to help you leverage digitization for improved business performance. You'll learn to develop your core digital infrastructure, focusing on cloud computing, data integrity, and digital platforms.

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Learning objective

Understand the value of data and how the rapid growth of technologies such as artificial intelligence and cloud computing are transforming business.

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Time

30 hours

Level

Introductory

Via

Coursera

Institution

University of Virginia Darden School Foundation

Instructors

Michael Lenox

Jared Harris

Rajkumar Venkatesan

Yael Grushka-Cockayne

Rav Ahuja

Yael Grushka-Cockayne

Level

Introductory

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