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Rajkumar Venkatesan, Michael Lenox, and Yael Grushka-Cockayne

This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to

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This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to

identify the key drivers of and risks inherent in digital transformation, and consider the impact of emerging trends. By the end of this course, you'll be able to analyze your industry's digital transformation efforts and recommend new approaches to maximize performance.

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What's inside

Syllabus

Digital Infrastructure
Data is key to digital transformation. In this module, you’ll learn how to build out your core digital infrastructure, a critical component of your digital transformation stack. By the end of this module, you'll be able to explain the impact of cloud computing on business processes, consider how to leverage cloud computing to store and share data, list requirements for data integrity and security, and learn how to organize the IT function to collect and store data efficiently.
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Digital Technologies
Change as a constant has never been truer than with digital transformations. In this module, we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
Digital Business Functions
Data and analytics affect every facet of an enterprise; in fact, digital technologies and infrastructure are transforming the function of virtually every business function from marketing to finance to HR. In this module, we’ll explore the impact of digital technology on a range of business functions. You will see how these functions are being transformed, creating new opportunities and challenges.
Business in Practice - WAYMO Case
In this module, you'll have the opportunity to engage in a case study, which is a method of teaching popular at many business schools. First, you'll read an article and learn how the case based method of learning works, and then you'll be able to practice your new skills on the Waymo case, written by Professor Mike Lenox.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines digital transformation, a topic at the forefront of industry discourse
Taught by recognized experts in the field of digital transformation
Develops a wide range of skills related to digital transformation, including understanding emerging trends and risks
Provides a foundation in cloud computing, data integrity, and digital platforms
Includes a practical case study to develop skills in digital transformation implementation
Taught by instructors who are highly experienced in teaching digital transformation concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Digital Transformation Part 2 with these activities:
Review Cloud Computing Concepts
Ensure a strong understanding of cloud computing concepts before starting the course to maximize comprehension of digital infrastructure.
Browse courses on Cloud Computing
Show steps
  • Review articles and tutorials on cloud computing.
  • Take online courses or watch videos on the topic.
  • Attend a workshop or seminar.
Read 'Competing on Analytics'
Gain insights into the transformative power of data and analytics by reading this seminal work, which explores how businesses can leverage data to gain a competitive advantage.
Show steps
  • Read the book thoroughly and take notes.
  • Identify the key concepts and frameworks discussed in the book.
  • Apply the ideas from the book to your own work or studies.
Solve Coding Challenges on LeetCode
Sharpen your problem-solving and coding skills by regularly solving coding challenges on a platform like LeetCode.
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Show steps
  • Create an account on a coding challenge platform.
  • Choose a set of problems to solve based on your skill level.
  • Attempt to solve the problems yourself.
  • Review solutions and learn from your mistakes.
  • Continue practicing regularly to improve your skills.
Six other activities
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Attend a Digital Transformation Conference
Stay up-to-date on the latest trends and best practices in digital transformation by attending an industry conference specifically focused on the topic.
Browse courses on Digital Transformation
Show steps
  • Research and identify relevant conferences.
  • Purchase tickets and attend the conference.
  • Attend keynotes and breakout sessions.
  • Network with professionals in the field.
  • Follow up with new contacts after the conference.
Build a Personal Website
Develop a practical understanding of digital platforms and website development by creating your own website, showcasing your skills and knowledge.
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Show steps
  • Choose a website builder or framework.
  • Design the layout and structure of your website.
  • Add content to your website, including text, images, and videos.
  • Optimize your website for search engines (SEO).
  • Publish your website and promote it to potential visitors.
Attend Meetups or Industry Events
Expand your professional network and stay updated on industry trends by attending meetups or industry events.
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Show steps
  • Identify relevant meetups or industry events in your area.
  • Attend the events and introduce yourself to new people.
  • Engage in conversations and exchange ideas.
  • Follow up with new contacts after the event.
  • Stay in touch with your network and attend future events.
Contribute to an Open-Source Project
Enhance your digital infrastructure skills by contributing to an open-source project, gaining practical experience and collaborating with experts in the field.
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Show steps
  • Identify a project that aligns with your interests and skill level.
  • Review the project's documentation and codebase.
  • Find an issue or feature that you can contribute to.
  • Fork the project and create a branch for your changes.
  • Implement your changes and submit a pull request.
Build a Cloud Computing Deployment Plan
Sketch out how you will implement a cloud-based infrastructure for a fictional company to gain a practical understanding of cloud computing concepts.
Show steps
  • Define the project scope by identifying the business needs and goals of the company
  • Research different cloud providers and their services to determine the most suitable option
  • Design the cloud architecture, including infrastructure, networking, and security components
  • Develop a deployment plan, including timelines and resource allocation
  • Estimate the costs and benefits of the cloud deployment
Create a Data Visualization Dashboard
Strengthen your data visualization skills by creating a dashboard that represents key metrics from a real-world dataset.
Browse courses on Data Visualization
Show steps
  • Identify a dataset that you are interested in.
  • Clean and prepare the data for visualization.
  • Choose appropriate data visualization techniques.
  • Design and implement your dashboard.
  • Present your dashboard to an audience.

Career center

Learners who complete Introduction to Digital Transformation Part 2 will develop knowledge and skills that may be useful to these careers:
Digital Transformation Consultant
A Digital Transformation Consultant helps organizations to adopt digital technologies. This course teaches you the fundamentals of digital technologies, which are essential for a successful Digital Transformation Consultant. You will also learn how to develop and implement digital transformation strategies, which is essential for helping organizations to achieve their digital transformation goals.
Data Engineer
A Data Engineer designs, builds, and maintains the infrastructure that supports an organization's data needs. This course teaches you the fundamentals of cloud computing, which is essential for a successful Data Engineer. You will also learn how to organize the IT function to collect and store data efficiently.
Data Scientist
A Data Scientist uses data to build models that can predict future outcomes. This course teaches you the fundamentals of data integrity and security, which are essential for a successful Data Scientist. You will also learn how to use data to identify trends and patterns, which is essential for building accurate models.
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. This course teaches you how to build out your core digital infrastructure, which is a critical component of a Data Analyst's toolkit. You will also learn how to use data to identify trends and patterns, which is essential for making accurate predictions.
IT Manager
An IT Manager plans and manages the IT infrastructure of an organization. This course teaches you the fundamentals of cloud computing, which is essential for a successful IT Manager. You will also learn how to organize the IT function to meet the needs of the business, which is essential for ensuring that the IT infrastructure is aligned with the business goals.
Systems Analyst
A Systems Analyst analyzes and designs systems to meet the needs of an organization. This course teaches you the fundamentals of cloud computing, which is essential for a successful Systems Analyst. You will also learn how to organize the IT function to collect and store data efficiently, which is essential for building systems that are efficient and effective.
Data Architect
A Data Architect designs and builds the blueprints for an enterprise's data infrastructure. This course teaches you the fundamentals of data integrity and security, which are essential for a successful Data Architect. You will also learn how to organize the IT function to collect and store data efficiently.
Software Engineer
A Software Engineer designs, develops, and maintains software applications. This course teaches you the fundamentals of cloud computing, which is essential for a successful Software Engineer. You will also learn how to use data to identify trends and patterns, which is essential for building software applications that meet the needs of the users.
Web Developer
A Web Developer designs and develops websites and web applications. This course teaches you the fundamentals of cloud computing, which is essential for a successful Web Developer. You will also learn how to use data to identify trends and patterns, which is essential for building websites and web applications that are user-friendly and effective.
Business Analyst
A Business Analyst analyzes and improves business processes. This course teaches you the fundamentals of digital technologies, which are essential for a successful Business Analyst. You will also learn how to use data to identify trends and patterns, which is essential for making recommendations that can improve business processes.
Digital Marketing Manager
A Digital Marketing Manager plans and executes marketing campaigns that use digital channels. This course teaches you how to use digital technologies to reach your target audience, which is essential for a successful Digital Marketing Manager. You will also learn how to measure the effectiveness of your marketing campaigns, which is essential for making informed decisions.
Strategy Consultant
A Strategy Consultant helps organizations to develop and implement strategies. This course teaches you the fundamentals of digital technologies, which are essential for a successful Strategy Consultant. You will also learn how to develop and implement strategies effectively, which is essential for helping organizations to achieve their strategic goals.
Innovation Manager
An Innovation Manager leads innovation initiatives for organizations. This course teaches you the fundamentals of digital technologies, which are essential for a successful Innovation Manager. You will also learn how to manage innovation effectively, which is essential for ensuring that innovation initiatives are successful.
Project Manager
A Project Manager plans and executes projects. This course teaches you the fundamentals of digital technologies, which are essential for a successful Project Manager. You will also learn how to manage projects effectively, which is essential for ensuring that projects are completed on time, within budget, and to the required quality.
Change Management Consultant
A Change Management Consultant helps organizations to implement change. This course teaches you the fundamentals of digital technologies, which are essential for a successful Change Management Consultant. You will also learn how to manage change effectively, which is essential for ensuring that change is implemented smoothly and successfully.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Digital Transformation Part 2.
Provides a comprehensive framework for understanding digital transformation, including its key drivers, challenges, and opportunities. It also offers practical advice on how to lead and implement a successful digital transformation initiative.
Provides a practical guide to digital transformation, with a focus on developing a digital strategy, building a digital team, and implementing digital technologies.
Explores the rise of platform businesses, and provides insights into how they are transforming the economy.
Provides insights into the characteristics of exponential organizations, and how they are disrupting traditional businesses.
Provides a practical guide to lean startup methodology, which can be used by businesses to develop and launch new products and services.
Provides a comprehensive overview of the future of work, and its implications for businesses and employees.

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