We may earn an affiliate commission when you visit our partners.

Predictive Analytics

Reed H. Harder and Vikrant S. Vaze

What you'll learn:

1. Build Predictive Models Using Python: Gain hands-on experience with Scikit-learn to develop and refine regression and classification models, applying them to real-world scenarios.

2. Diagnose and Improve Model Performance: Identify issues like overfitting and underfitting, apply cross-validation, and select optimal features to ensure robust, generalizable results.

3. Leverage Advanced Techniques: Explore neural networks, regularization, and cloud-based tools to scale and optimize predictive analytics for complex business challenges.

What you'll learn:

1. Build Predictive Models Using Python: Gain hands-on experience with Scikit-learn to develop and refine regression and classification models, applying them to real-world scenarios.

2. Diagnose and Improve Model Performance: Identify issues like overfitting and underfitting, apply cross-validation, and select optimal features to ensure robust, generalizable results.

3. Leverage Advanced Techniques: Explore neural networks, regularization, and cloud-based tools to scale and optimize predictive analytics for complex business challenges.

4. Integrate Analytics into Decision-Making: Translate data-driven insights into actionable strategies to drive innovation and efficiency in digital transformation initiatives.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Two deals to help you save

Save money when you learn. Here are two deals and offers that may be relevant to this course.

All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until December 2

Annual Subscription

Invest in your career growth and save. Start your annual subscription to Coursera Plus and access 10,000+ programs.

Valid until March 12, 2027

Save 40% Off 3 Months

Access thousands of top-rated learning programs with a Coursera Plus monthly subscription and take 40% off 3 months for a limited time.

What's inside

Syllabus

Pre-Course Preparation

Welcome to Predictive Analytics for Digital Transformation. This course is part of the Digital Transformation for Data Analytics Certificate. It is designed to equip you with the tools and knowledge to transform raw data into actionable insights. Whether you want to enhance organizational efficiency, improve customer experiences, or innovate within your field, this course provides the foundational skills to leverage predictive analytics effectively. Throughout this course, you will explore the theoretical underpinnings and practical applications of predictive analytics, starting with linear and logistic regression and advancing to more complex models and techniques. Using Python and cloud-based tools, you'll gain hands-on experience in building, training, and evaluating models that solve real-world business challenges. Topics include diagnosing model performance issues like overfitting and underfitting, selecting appropriate features, and working with skewed datasets. You’ll also explore advanced modeling techniques and cross-validation methods to ensure your models are generalizable and robust. Guided by Drs. Vikrant Vaze and Reed Harder, you’ll complete practical activities, reflection exercises, and case-based projects designed to simulate real-world scenarios. Along the way, you’ll learn to integrate analytics into digital transformation initiatives, empowering you to lead data-driven innovations in your industry. Whether you're a seasoned professional or new to the field, this course will challenge you to think critically, code effectively, and apply your skills to meaningful, data-centric problems.

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.

Save

Career center

Learners who complete Predictive Analytics will develop knowledge and skills that may be useful to these careers:

Data Scientist

A Data Scientist is at the forefront of extracting knowledge and insights from complex datasets to solve business challenges. This professional designs and implements statistical models, machine learning algorithms, and predictive analytics to inform strategic decisions. The Predictive Analytics course is exceptionally relevant, equipping learners with the Python skills, including Scikit-learn, to build, train, and evaluate sophisticated regression and classification models. It delves into diagnosing model performance, ensuring robustness through cross-validation and feature selection, and exploring advanced techniques like neural networks. Leveraging cloud-based tools for scalable solutions, the course directly prepares you to translate data-driven insights into actionable strategies, a core responsibility of a Data Scientist, driving innovation in digital transformation initiatives.

See salaries and explore the career path for Data Scientist

Decision Scientist

A Decision Scientist translates complex data insights into clear, strategic recommendations that guide organizational decision-making. This role combines analytical rigor with business acumen to optimize outcomes and drive innovation. The Predictive Analytics course is exceptionally well-suited for a career as a Decision Scientist, as its core objective is to integrate analytics into decision-making. Learners develop strong Python skills to build and refine predictive models, from regression to neural networks, applying them to real-world scenarios. The course teaches how to diagnose model performance, ensure robust results, and explore advanced techniques. Participants learn to derive actionable insights from data, directly empowering them to lead data-driven innovations crucial for digital transformation initiatives, making them highly effective in this role.

See salaries and explore the career path for Decision Scientist

Machine Learning Engineer

A Machine Learning Engineer focuses on designing, building, and deploying scalable machine learning systems and predictive models. This role involves turning research prototypes into production-ready solutions, often working with large datasets and cloud infrastructure. The Predictive Analytics course provides an ideal foundation for aspiring Machine Learning Engineers. Learners gain extensive hands-on experience using Python and Scikit-learn to develop various predictive models, from regression to neural networks. The emphasis on diagnosing and improving model performance, coupled with practical exposure to cloud-based tools, directly supports the engineering aspects of deploying robust and generalizable models. This course empowers individuals to integrate advanced analytics seamlessly into digital transformation efforts.

See salaries and explore the career path for Machine Learning Engineer

Applied Scientist

An Applied Scientist bridges the gap between theoretical research and practical application, developing innovative data-driven solutions and advanced algorithms to address complex real-world problems. This role often involves deep dives into machine learning, statistics, and domain-specific knowledge. The Predictive Analytics course provides a robust toolkit for an Applied Scientist, equipping learners with strong Python skills for building and refining predictive models, including advanced techniques like neural networks. The focus on diagnosing performance issues, utilizing cross-validation, and leveraging cloud-based platforms for scalable solutions is directly applicable. The course’s emphasis on transforming raw data into actionable insights for digital transformation helps build a foundation for developing impactful, data-driven innovations. This role often requires an advanced degree.

See salaries and explore the career path for Applied Scientist

Fraud Detection Analyst

A Fraud Detection Analyst specializes in identifying and preventing fraudulent activities by analyzing large datasets, uncovering suspicious patterns, and developing systems to flag potential fraud. This role is critically dependent on effective predictive modeling. The Predictive Analytics course provides an excellent foundation for a Fraud Detection Analyst. Participants gain hands-on Python skills to build and refine classification models, which are fundamental for detecting fraudulent transactions. The course specifically addresses diagnosing model performance, handling skewed datasets—a common challenge in fraud detection—and utilizing appropriate metrics like precision, recall, and F-score. Learning to integrate these data-driven insights into actionable strategies directly empowers individuals to drive efficiency and innovation in combating fraud within digital transformation contexts.

See salaries and explore the career path for Fraud Detection Analyst

Risk Analyst

A Risk Analyst identifies, assesses, and mitigates potential financial, operational, or strategic risks within an organization. This often involves developing and utilizing predictive models to forecast adverse events, evaluate creditworthiness, or detect fraudulent activities. The Predictive Analytics course is highly relevant for a Risk Analyst, as it equips learners with essential Python skills to build powerful classification and regression models, directly applicable to risk scoring and prediction. The curriculum's focus on diagnosing model performance, handling skewed datasets, and utilizing metrics like precision and recall ensures that models are robust and effective in identifying critical risks. Integrating analytics into decision-making, as taught in this course, directly supports proactive risk management and digital transformation.

See salaries and explore the career path for Risk Analyst

Analytics Engineer

An Analytics Engineer focuses on building and optimizing data pipelines and data models, creating a reliable and accessible data infrastructure that powers analytical insights and predictive capabilities. This role ensures data quality and availability for Data Scientists and Analysts. The Predictive Analytics course is highly relevant for an Analytics Engineer, sharpening Python skills and providing a deep understanding of how predictive models are built and consume data. This contextual knowledge is invaluable when designing data architectures that support machine learning workflows. The course's practical experience with cloud-based tools for scalable data processing further enhances capabilities in building robust data foundations essential for digital transformation initiatives and ensuring models can effectively turn data into actionable insights.

See salaries and explore the career path for Analytics Engineer

Marketing Analyst

A Marketing Analyst leverages data to understand customer behavior, evaluate campaign performance, and identify market opportunities. This role often involves predicting customer churn, conversion rates, or future sales to optimize marketing strategies. The Predictive Analytics course is very useful for a Marketing Analyst. Learners acquire Python skills to build predictive models, such as regression for forecasting sales or classification for predicting customer segments and churn. The ability to diagnose and improve model performance ensures that marketing insights are reliable. Furthermore, the course's emphasis on integrating data-driven insights into actionable strategies directly helps in designing more effective and personalized marketing campaigns, driving innovation and efficiency in digital transformation initiatives within the marketing domain.

See salaries and explore the career path for Marketing Analyst

Quantitative Analyst

A Quantitative Analyst applies advanced mathematical and statistical methods to analyze market data, build financial models, and develop trading strategies or risk management systems. This role often involves complex predictive modeling to forecast trends and assess probabilities. The Predictive Analytics course is highly relevant for a Quantitative Analyst, providing strong Python skills and practical experience in building regression and classification models. The emphasis on diagnosing and improving model performance, including feature selection and cross-validation, is highly relevant for creating robust financial models. Exploring neural networks and leveraging cloud-based tools for scalable analysis helps build a foundation for handling vast datasets. This role typically requires an advanced degree in a quantitative field such as mathematics, statistics, or finance.

See salaries and explore the career path for Quantitative Analyst

Financial Modeler

A Financial Modeler constructs detailed financial models to forecast company performance, evaluate investment opportunities, and analyze various business scenarios. These models are crucial for strategic planning and decision-making. The Predictive Analytics course is very useful for a Financial Modeler, providing strong Python skills for building sophisticated regression models to forecast financial metrics like sales, revenue, or expenses. The curriculum also emphasizes diagnosing model performance and ensuring robustness through techniques like cross-validation, which are essential for creating reliable financial projections. Learning to integrate these data-driven insights into actionable strategies directly enhances the ability to inform strategic financial decisions and drive efficiency in digital transformation initiatives.

See salaries and explore the career path for Financial Modeler

Operations Research Analyst

An Operations Research Analyst applies advanced analytical methods and mathematical modeling to optimize complex systems and processes, improve efficiency, and support strategic decision-making across various industries. This often involves predictive modeling for forecasting demand, resource allocation, or process bottlenecks. The Predictive Analytics course is very useful for an Operations Research Analyst, providing strong Python skills for building and evaluating various predictive models, including regression and neural networks. The curriculum on diagnosing model performance, using cross-validation, and integrating analytics into decision-making translates directly into creating robust solutions for optimizing operations and driving efficiency. This role typically requires an advanced degree in a quantitative field such as operations research, mathematics, or industrial engineering.

See salaries and explore the career path for Operations Research Analyst

Supply Chain Analyst

A Supply Chain Analyst optimizes the flow of goods and services, from procurement to delivery, by analyzing data to improve efficiency, reduce costs, and enhance customer satisfaction. This role heavily relies on forecasting demand, managing inventory levels, and optimizing logistics. The Predictive Analytics course is very useful for a Supply Chain Analyst, providing Python skills to build robust predictive models (e.g., regression for demand forecasting). The curriculum on diagnosing and improving model performance, including feature selection and cross-validation, ensures reliable predictions for inventory management and resource allocation. Learning to integrate these data-driven insights into actionable strategies directly supports supply chain innovation and efficiency in digital transformation, often requiring an advanced degree for complex roles.

See salaries and explore the career path for Supply Chain Analyst

Product Analyst

A Product Analyst uses data to understand user behavior, evaluate feature performance, and inform the strategic direction of a product. This role involves analyzing metrics, identifying trends, and often predicting future user actions or product success. The Predictive Analytics course is very useful for a Product Analyst, equipping them with Python skills to build and interpret predictive models, such as those forecasting user engagement, churn, or revenue generated by new features. The ability to translate data-driven insights into actionable strategies is paramount for making informed product decisions. This course helps build a foundation for optimizing product experiences and driving innovation during digital transformation initiatives by leveraging predictive capabilities to anticipate user needs and market shifts.

See salaries and explore the career path for Product Analyst

Customer Success Analyst

A Customer Success Analyst focuses on ensuring customers achieve their desired outcomes while using a product or service, aiming to improve retention and satisfaction. This role often involves proactively identifying at-risk customers or anticipating future needs through data analysis. The Predictive Analytics course is very useful for a Customer Success Analyst. It provides Python skills to build classification models that can predict customer churn or identify segments requiring intervention. The course's focus on diagnosing model performance, handling skewed datasets, and utilizing precise evaluation metrics enables the development of accurate predictive tools. Integrating these data-driven insights into actionable strategies empowers Customer Success Analysts to drive innovation in customer retention and experience within digital transformation efforts.

See salaries and explore the career path for Customer Success Analyst

Business Intelligence Developer

A Business Intelligence Developer designs and implements data warehouses, dashboards, and reports that transform raw data into understandable insights for business users. While traditionally focused on descriptive analytics, modern BI increasingly incorporates predictive capabilities. The Predictive Analytics course is useful for a Business Intelligence Developer, enhancing their ability to move beyond historical reporting towards forecasting and prescriptive insights. The course provides Python skills to build predictive models and understand their output, allowing for the integration of data-driven forecasts into BI solutions. This helps to drive innovation and efficiency in digital transformation efforts by providing stakeholders with a more forward-looking view, turning data into actionable intelligence for better decision-making.

See salaries and explore the career path for Business Intelligence Developer

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Predictive Analytics.

Hands-On Machine Learning with Scikit-Learn, Keras,...

Save

The premier applied machine learning masterwork, taking practitioners through intuitive concept breakdowns, production-grade Scikit-Learn workflows, and deep neural architecture implementations.

Predictive Analytics

Two deals to help you save

What's inside

Syllabus

Save this course

Career center

Reading list

Share

Similar courses

Coursera Buyer Protection & Guarantee

7-Day Free Trial & Free Audit

14-Day Refund Guarantee

Verified Academic & Industry Partner