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William A. Brantley

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

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Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities.

The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher!

This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.

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What's inside

Syllabus

Week 1 Disciplined Agile Delivery
Week 2 Case Study : The New Start-Up
Week 3 Case Study: The Established Organization
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Introduces data analysis and predictive analytics, which are valuable for career growth in the modern economy
Provides instruction in data analysis, visualizations, and mining, enhancing employability in data-driven industries
Emphasizes the significance of data-driven decision-making and strategic foresight for organizational success in the digital age
Offers a comprehensive framework to guide digital transformation, encompassing dynamic capabilities, competitive business models, and strategic foresight
Taught by instructors with extensive experience in data analysis, machine learning, and digital transformation
Requires prior knowledge of data analysis and data visualization concepts, which may pose a barrier to some learners

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Reviews summary

Digital transformation strategy and frameworks

According to students, this course provides a strong strategic framework for understanding digital transformation, particularly beneficial for managers and business leaders. Learners appreciate the high-level overview and insightful case studies that connect theory to practical scenarios. However, a recurring caution for prospective students is the misleading course title. Many expected a more hands-on data analytics curriculum, finding the content primarily focused on business strategy. While highly relevant for those in strategic roles, it is not suited for learners seeking deep technical data skills.
Best suited for those in leadership or strategic roles.
"Perfect for my role as a project manager... highly recommend for managers."
"If you're looking for an executive-level view, this is it. Don't expect to become a data scientist."
"It's not a coding course, but it clearly articulates how data analytics fits into a larger business strategy."
Case studies effectively link theory to real-world applications.
"The case studies were particularly insightful and helped connect theory to practical scenarios."
"A good foundational course for understanding digital transformation challenges... The case studies were well-chosen and illustrative."
"The emphasis on frameworks and case studies made the concepts tangible."
Provides valuable frameworks and a high-level view of digital transformation.
"This course provided a fantastic high-level overview of digital transformation. The case studies were particularly insightful..."
"Excellent course for understanding the strategic aspects of digital transformation. The frameworks provided are highly valuable..."
"It's great for managers or consultants needing to understand the big picture of digital change."
Largely theoretical, lacking practical data application.
"I signed up hoping for hands-on data analytics projects, but the course was much more theoretical and strategic."
"The 'projects' were more like discussions than actual data analysis tasks."
"Very little practical application for anyone in a technical data role."
Title creates unmet expectations for technical data analytics.
"I signed up hoping for hands-on data analytics projects, but the course was much more theoretical and strategic."
"Disappointed. The title is misleading. 'Data Analytics Projects' implied something very different."
"Completely misleading title. If you want data analytics, look elsewhere. This is purely theoretical business strategy."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Transformation with Data Analytics Projects with these activities:
Review the fundamentals of data analysis
Reviewing the fundamentals of data analysis will help you understand the basic concepts and techniques that will be covered in this course.
Browse courses on Data Analysis
Show steps
  • Read through the course syllabus and identify the key concepts and techniques that will be covered.
  • Review your notes from previous data analysis courses or tutorials.
  • Complete some practice exercises or problems related to data analysis.
Participate in a study group
Participating in a study group will allow you to collaborate with other students, learn from their perspectives, and clarify your understanding of the course material.
Browse courses on Collaboration
Show steps
  • Find a study group to join.
  • Attend study group meetings regularly.
  • Participate actively in discussions.
Follow a tutorial on machine learning algorithms
Following a tutorial on machine learning algorithms will help you learn how to implement and use different machine learning algorithms in practice.
Browse courses on Machine Learning
Show steps
  • Find a tutorial on a specific machine learning algorithm that you are interested in.
  • Follow the steps in the tutorial to implement the algorithm.
  • Test the algorithm on a sample dataset.
Four other activities
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Complete practice exercises on data mining techniques
Completing practice exercises on data mining techniques will help you develop your skills in extracting valuable insights from data.
Browse courses on Data Mining
Show steps
  • Find a set of practice exercises on data mining techniques.
  • Complete the exercises.
  • Review your answers and identify areas where you need improvement.
Volunteer with a data-driven organization
Volunteering with a data-driven organization will allow you to apply your skills to a social cause while learning from professionals in the field.
Browse courses on Data Science
Show steps
  • Find a data-driven organization that you are interested in volunteering with.
  • Contact the organization and inquire about volunteering opportunities.
  • Attend a volunteer training program.
  • Work on data-related projects with the organization.
Create a data visualization
Creating a data visualization will help you learn how to communicate data effectively and visually.
Browse courses on Data Visualization
Show steps
  • Choose a dataset that you are interested in.
  • Clean and prepare the data.
  • Choose an appropriate data visualization technique.
  • Create the visualization using a data visualization tool.
Participate in a data science competition
Participating in a data science competition will challenge you to apply your skills to a real-world problem and learn from others in the field.
Browse courses on Data Science
Show steps
  • Find a data science competition that you are interested in.
  • Read the competition brief and understand the problem that you are trying to solve.
  • Build a model to solve the problem.
  • Submit your model to the competition.

Career center

Learners who complete Digital Transformation with Data Analytics Projects will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Transformation with Data Analytics Projects.
Seminal work on the grammar of graphics, a formal language for describing data visualizations. It covers a wide range of topics, from the basics of the grammar of graphics to the use of the grammar of graphics to create a variety of charts and graphs.
This classic book by Edward Tufte must-read for anyone interested in data visualization. It covers a wide range of topics, from the principles of visual perception to the design of effective charts and graphs.
The definitive mathematical canon of modern deep learning, establishing foundational theory across numerical computation, backpropagation optimization, autoencoders, and generative modeling.
The premier applied machine learning masterwork, taking practitioners through intuitive concept breakdowns, production-grade Scikit-Learn workflows, and deep neural architecture implementations.
A timeless mathematical masterpiece that provides an uncompromising Bayesian and probabilistic foundation for linear classifiers, graphical models, kernel methods, and sampling algorithms.
A classic text on military strategy, this book offers timeless insights into the principles of strategic decision-making and competitive advantage.
Introduces the fundamental principles of data science and data-analytic thinking from a business perspective. It helps readers understand how to extract valuable knowledge and business value from data, covering various data mining techniques without getting overly technical. Based on an MBA course, it uses real-world business problems to illustrate concepts, making it highly relevant for business-oriented individuals and professionals.
The definitive mathematical and theoretical canon of statistical learning, establishing the rigorous analytical foundations of regularized regression, tree ensembles, and high-dimensional inference.
Provides a broad and accessible introduction to predictive analytics for a general audience. It focuses on the real-world applications and implications of predictive analytics across various industries, without getting bogged down in technical details. It's an excellent starting point for anyone looking to understand the fundamental concepts and the impact of predictive analytics.
A revolutionary approach to strategic planning, this book introduces the concept of creating uncontested market space, where competition is irrelevant.
Guides deep learning practitioners step-by-step through implementing transformer self-attention, token embeddings, and multi-layer perceptrons in pure PyTorch without relying on high-level wrappers.
A graduate-level textbook on game theory and economic modelling, this book provides a comprehensive treatment of the subject, with a focus on applications to strategic decision-making.
Provides an essential hands-on manual for fine-tuning pre-trained transformer representations, covering transfer learning workflows, tokenizer optimizations, and production pipeline deployment.
A distilled practitioner field guide outlining best practices for the entire machine learning lifecycle, from problem formulation and feature engineering to model deployment and monitoring.
Delivers an end-to-end systems architecture guide for building reliable production ML systems, addressing data engineering trade-offs, real-time feature computation, and model drift mitigation.
Written by the creator of the pandas library, this book practical, hands-on guide to data manipulation, cleaning, processing, and analysis using Python. It is an essential resource for anyone looking to use Python for data analytics, covering key libraries like pandas, NumPy, and Jupyter. It includes numerous real-world case studies and is widely used by students and professionals.
Illuminates modern generative neural architectures through celebrated visual diagrams and code workflows, covering contrastive embeddings, semantic search, and retrieval-augmented generation.
Examines production-grade engineering patterns for training and serving large language models, addressing distributed GPU training, synthetic data pipelines, and quantitative model evaluations.
Focusing on the crucial aspect of communicating insights, this book teaches the fundamentals of data visualization and how to tell compelling stories with data. It provides practical guidance and real-world examples to help readers create effective visualizations and presentations. is highly recommended for anyone who needs to present data-driven findings clearly and persuasively, regardless of their technical background.
Bridges linear algebra, multivariable calculus, vector geometry, and probability directly to fundamental machine learning algorithms like PCA, Gaussian mixture models, and support vector machines.
Delivers an interactive, comprehensive curriculum teaching multi-layer perceptrons, convolutional neural networks, attention mechanisms, and optimization math with runnable multi-framework code.
Focuses on the importance of making it easy for customers to do business with you. It provides practical advice on how to reduce customer effort and improve satisfaction.
Provides a broad, introductory overview of data analytics concepts, making it ideal for beginners across various disciplines. It covers key data concepts and includes real-world examples and case studies to solidify understanding. Many universities use this book as a textbook for introductory data analytics courses. It serves as excellent background reading for anyone new to the field.
Instructs data scientists on applied model evaluation, cross-validation, hyperparameter tuning, and pipeline construction through Scikit-Learn maintainers Andreas Müller and Sarah Guido.
Provides a comprehensive overview of data visualization, covering the basics of visual perception, data types, and chart types. It great resource for beginners who want to learn the fundamentals of data visualization.
Presents an applied approach to data mining concepts and methods specifically for business analytics, using R for illustrations. It covers various data mining algorithms and their application to business problems, making it highly relevant for those in business-related programs or careers.
Similar to its R counterpart, this book focuses on data mining for business analytics but uses Python for illustrations. It's a comprehensive resource for students and professionals looking to apply data mining techniques to business problems using Python.
Offers a comprehensive guide to the predictive modeling process, covering data preprocessing, model tuning, and various regression and classification techniques. It emphasizes practical application with numerous real-life examples and includes extensive R code. This valuable resource for those looking to deepen their understanding and gain hands-on experience.
Provides a comprehensive overview of digital transformation, covering key concepts, strategies, and case studies. It is suitable for both beginners and experienced professionals.
This guidebook offers a comprehensive overview of the Business Intelligence lifecycle, from data integration to analytics. It provides clear explanations of architectural design and processes, making it valuable for gaining a broad understanding of the field. It useful reference for navigating the complexities of BI projects and includes practical solutions.
A practical guide to strategic thinking, this book offers a step-by-step process for developing and implementing effective strategies in any context.
A seminal work on competitive strategy, this book introduces the concept of de facto standards and provides a framework for competing in markets where standards are important.
A timely book on the importance of strategic agility in today's rapidly changing business environment, this book provides a framework for adapting and responding to unexpected events.
Focuses on modeling techniques for predictive analytics, specifically addressing business problems and providing solutions using R. It combines business context with quantitative tools, making it relevant for analysts and managers. It covers various business cases and analytical methods.
Investigates the engineering realities of running automated ML pipelines in production, addressing data drift detection, automated retraining loops, telemetry infrastructure, and continuous validation.
Provides a comprehensive introduction to data mining with a focus on practical tools and techniques, particularly using the Weka software. It widely used textbook and a good resource for understanding the practical aspects of applying data mining algorithms.
In the age of information overload, this book provides essential tools and frameworks for critically evaluating data, statistics, and claims presented as data-driven. It equips readers with the skills to identify misleading information and understand the potential for manipulation. This highly relevant book for navigating the contemporary data landscape.
For those working with Microsoft BI tools like Power BI, SSAS, and Excel, a strong understanding of DAX is essential. is considered a definitive guide to the DAX language, providing in-depth knowledge for creating powerful calculations and data models.
Focuses specifically on time series forecasting, a key area within predictive analytics. It covers a wide range of forecasting methods, from simple approaches to more advanced models, and provides practical guidance on applying them. It's an excellent resource for those interested in predicting future values based on historical data.
Details battle-tested infrastructure patterns for deploying deep reasoning models, addressing memory bandwidth limits, continuous GPU batching, semantic caching, and operational latency minimization.
Offers an accessible and engaging introduction to the fundamentals of statistics, a critical component of data analytics. It explains key statistical concepts using real-world examples and relatable anecdotes, making it an excellent resource for those without a strong mathematical background. It helps build a solid foundation in statistical thinking necessary for data analysis.
Focuses on the techniques for mining data from the web and other massive datasets. It is particularly relevant for understanding contemporary data mining challenges related to big data. It covers topics such as link analysis, social network analysis, and recommendation systems, making it valuable for those interested in large-scale data mining applications.
Focuses on token segmentation, attention context preservation, and hierarchical chunking, giving deep learning engineers targeted techniques to maximize transformer retrieval accuracy.

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