Introduction to Transforming with Data Analytics and the Digital Organization from edX

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities.

The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher!

This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.

What's inside

Learning objectives

The power of the fitness landscape, dynamic capabilities, and strategic foresight for transforming your organization
Characteristics of digital organizations
The imperative to transform digitally
Who is the digital transformation manager in terms of knowledge, skills, and abilities?

Compelling cases for transformation
Fundamentals of transformation (culture, people, technology)
Preparing the organization for digital transformation

The power of the fitness landscape, dynamic capabilities, and strategic foresight for transforming your organization
Characteristics of digital organizations
The imperative to transform digitally
Who is the digital transformation manager in terms of knowledge, skills, and abilities?
Compelling cases for transformation
Fundamentals of transformation (culture, people, technology)
Preparing the organization for digital transformation

Syllabus

Week One - The Digital Enterprise

Module One - The Case for Digital Transformation

Module Two - What Are the New Digital Technologies

Module Three - Why Being Digital is More Than the Technology

Module Four - Customer Experience is the Heart of Digital Transformation

Module Five - Assessing Your Organization for Digital Transformation

Week Two - Dynamic Capabilities

Module One - What are Dynamic Capabilities?

Module Two - Finding Your Organization's Dynamic Capabilities

Module Three - Building Digital Dynamic Capabilities

Module Four - Building Networks of Dynamic Capabilities

Module Five - Evolving the Organization's Dynamic Capabilities

Week Three - Fitness Landscapes

Module One - What is a Fitness Landscape?

Module Two - Dynamic Capabilities and the Fitness Landscape

Module Three - Blending Digital Technologies with Social Technologies

Module Four - Evaluating Your Fitness Landscape Business Model

Module Five - Profiling Your Competition's Fitness Landscape Business Model

Week Four - Strategic Foresight

Module One - Strategic Foresight Case Study

Module Two - Scanning Your Organization's Environment

Module Three - Preparing and Facilitating the Scenario Planning Workshop

Module Four - Using Scenarios in Strategic Planning

Module Five - Building the Digital Enterprise Business Model with Dynamic Capabilities, Fitness Landscapes, and Strategic Foresight

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Bill Brantley, who are recognized for their work in transformation

Examines digital transformation, which is highly relevant to modern organizations

Develops dynamic capabilities, fitness landscapes, and strategic foresight, which are core skills for business professionals

Students are expected to have a background in business and data analysis

Course focuses on business transformation, which may not be relevant to all learners

Reviews summary

Data-driven transformation

Learners say that this course is a well-received introduction to data analytics, digital transformation, and story-telling through data visualization. Positive feedback about the course highlights its engaging content, knowledgeable instructor, and useful examples. It is especially well-suited for individuals interested in enhancing their data analysis skills, digital transformation efforts, and presentation abilities.

The course offers helpful tips and tools for presenting data effectively.

"Quite a basic course on general principles of delivering great and effective presentations. I didn't find any new or ground breaking after rushing the course in about 2 hrs."

"The course is easy to follow, has all the necessary knowledge check points needed to help in remembering the main points, and has a good pace."

The course helps learners understand digital transformation principles and strategies.

"The course has well crafted information on what is a digital organisation and how the organisation can explore to initiate a the process and gain maturity over a period."

"A very good learning experience from University System of Maryland via edX platform. The videos are quite interesting and informative."

"Very interesting course, it helps me to understand the process behind digital transformation and the impact of data analytics for digitalization in organization."

The course covers key data-driven concepts like data analytics and storytelling.

"Learned the basics of data-driven decision making and learned some very helpful tools in analyzing and visualizing data."

"Great class, very informative and great pace. I actually felt like i retained and learned things."

"Definitely a good course for those seeking effective ways to do presentations or pitch ideas. Story telling is very much relevant and the tools shared in the course I think will be very useful in helping build the impactful presentations."

Very focused course with clear and organized content.

"A focused and organised course with very helpful examples"

"A focused and well-organised course with a very helpful use-case on the industry of how to start a digital transformation in your company."

The instructor is knowledgeable and engaging.

"Bill Brantley is a great instructor and after finishing the last lesson, I can understand why."

"The instructor was knowledgeable and passionate about the subject matter, and I appreciated their enthusiasm and willingness to answer questions."

The course is not as technical as some learners may have hoped.

"I was very excited about this course but it didn't go quite in-depth enough for me."

"I was really hoping for some deeper dives on how to apply the concepts."

The course lacks sufficient case studies and real-world examples.

"The course is overgeneralized and dependent on jingles. It could be improved by showing more case studies and demonstrating how to take the raw data you have and craft it into a story."

"The content of the lessons can be a little more detailed and enriched with graphics. I would like to see rich case studies."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Transforming with Data Analytics and the Digital Organization with these activities:

Organize your course materials

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Stay organized and on top of your course work by compiling your materials.

Browse courses on Organization

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Create a system for organizing your notes, assignments, and readings.
Use a calendar or planner to track your deadlines.

Learn more about digital transformation

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Develop your knowledge of digital transformation to prepare for the course.

Browse courses on Digital Transformation

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Read articles and blog posts about digital transformation.
Watch videos and presentations on digital transformation.
Talk to experts in digital transformation.

Read Innovating Digital Business Models: Digital Transformation in Practice

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Gain insights and best practices for digital transformation from industry experts.

View Future Ready: The Four Pathways to Capturing... on Amazon

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Five other activities

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Show all eight activities

Attend a digital transformation conference

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Learn from experts and network with professionals in digital transformation.

Browse courses on Digital Transformation

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Research different digital transformation conferences.
Register for a conference that interests you.
Attend the conference and participate in sessions and workshops.
Network with other attendees and speakers.

Join a study group

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Enhance your learning by collaborating with peers in a study group.

Browse courses on Collaboration

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Find a study group that fits your learning style.
Participate in study group discussions and activities.

Practice data analysis techniques

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Improve your data analysis skills by completing drills and exercises.

Browse courses on Data Analysis

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Use data analysis software to explore and analyze datasets.
Apply data analysis techniques to solve business problems.

Create a digital transformation plan

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Create a plan to help your organization digitally transform.

Browse courses on Digital Transformation

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Identify the goals of your digital transformation.
Develop a digital transformation strategy and roadmap.
Implement your digital transformation plan.

Mentor a less experienced student

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Deepen your understanding of course concepts by mentoring others.

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Find a student who needs help with the course material.
Meet with the student regularly to provide guidance and support.

Career center

Learners who complete Introduction to Transforming with Data Analytics and the Digital Organization will develop knowledge and skills that may be useful to these careers:

Data Analyst

Data analysts help organizations to make sense of their data and use it to make better decisions. The frameworks discussed in this course will be imperative for a Data Analyst to learn and implement in their work.

See salaries and explore the career path for Data Analyst

Data Scientist

Data Scientists use their knowledge of data analysis, machine learning, and other techniques to help organizations make better decisions. This course will be very useful to a Data Scientist, as it will give them the skills they need to succeed in this role. Graduates will walk away with a deep understanding of the topics that Data Scientists work with on a daily basis.

See salaries and explore the career path for Data Scientist

Strategic Planner

Strategic Planners help organizations to develop and implement long-term plans. This course will be very useful to a Strategic Planner, as it will give them the skills they need to develop and implement digital transformation plans. This course will help build the foundation that a Strategic Planner needs to consider when developing and implementing plans.

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Product Manager

Product Managers are responsible for the development and launch of new products. This course will be very useful to a Product Manager, as it will give them the skills they need to understand the market and develop products that meet the needs of customers.

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Quantitative Analyst

Quantitative Analysts use mathematical and statistical models to analyze data and make predictions. This course will be very useful to a Quantitative Analyst, as it will give them the skills they need to succeed in this role.

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Business Intelligence Analyst

Business Intelligence Analysts help organizations to maximize their use of data to make better decisions. This course will be incredibly useful to a Business Intelligence Analyst, as it will give them the skills to analyze data and make recommendations for how to improve the organization's performance.

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User Experience Designer

User Experience Designers design and develop the user interface for websites and other digital platforms. This course will be useful to a User Experience Designer, as it will give them the skills they need to understand the user experience and create effective digital experiences.

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Management Consultant

Management Consultants help organizations to improve their performance. This course will be very useful to a Management Consultant, as it will give them the skills they need to understand the challenges facing organizations and develop effective solutions. Framework creation is a large part of a Management Consultant's role, and this course will dive into frameworks that can be immediately implemented.

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Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. This course will be useful to a Digital Marketing Manager, as it will give them the skills they need to understand the digital landscape and make effective decisions about how to reach their target audience.

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Information Architect

Information Architects design and organize the information on websites and other digital platforms. This course will be useful to an Information Architect, as it will give them the skills they need to understand the user experience and create effective digital experiences.

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Technology Consultant

Technology Consultants help organizations to implement new technologies. This course will be useful to a Technology Consultant, as it will give them the skills they need to understand the latest digital technologies and how to use them to improve the performance of organizations.

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Web Developer

Web Developers design and develop websites. This course will be useful to a Web Developer, as it will give them the skills they need to develop websites that are used in digital transformation projects.

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Software Engineer

Software Engineers design and develop software applications. This course will be useful to a Software Engineer, as it will give them the skills they need to develop software applications that are used in digital transformation projects.

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Business Analyst

Organizations strive to digitally transform to meet the expectations of their customers, but to do so, they need to understand their current environment to invoke change. This course helps you assess your organization's fitness landscape business model and thereby can be useful to a Business Analyst who will use this to help drive the organization to its goal.

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Project Manager

Project Managers are responsible for planning and executing projects. This course will be useful to a Project Manager, as it will give them the skills they need to manage digital transformation projects.

See salaries and explore the career path for Project Manager