In this course you will focus on the allocation and use of technology resources across an entire firm as part of the larger organizational strategy. Because firms do not have an unlimited supply of capital, they must decide when and where to deploy new information technology. Firms must not only focus on when to deploy IT, but also if they should deploy IT at all! This brings up the bigger question about technology: Can the use of IT bring a sustainable competitive advantage to an organization? There are those who say, "No”; and others who say, "Of course!”  You will explore the differing opinions out there on this topic in Unit 1.

In Unit 2 you will delve into how IT might manage business processes and take a look at Enterprise Resource Planning (ERP) systems, Business Process Management (BPM) systems, and business process reengineering. You will then move on to how technology can inform decision making in Unit 3 by studying business intelligence, data warehousing, and data mining. Unit 4 introduces you to the world of e-commerce and examines such important topics as intellectual property and online marketing. In Unit 5 you will explore major trends in technology today like cloud computing, Web 2.0, and mobile technologies. Units 1 through 5 lay the groundwork for understanding how IT can be used in business strategy, which you will put to practical use in Unit 6 where you will focus on how to actually write a strategy.