Online Business

This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.

There are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email. We’ll let you try your hand at using some of the tools and help you understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.

By the end of the course, you will:

• understand digital marketing and the opportunities it presents for online business;
• realise the importance of a digital marketing strategy;
• know the different forms of digital marketing and best application of each;
• create the digital customer journey;
• prepare for developing content;
• and design measurement and analytics.

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they run their own digital marketing campaigns.