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Digital Marketing Strategy

Ewelina Lacka and Vrinda Narain

4.5

Based on 87 ratings

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Ewelina Lacka and Vrinda Narain

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

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What's inside

Learning objectives

Understand why digital marketing matters today
Understand changes in the digital landscape
Learn how to create innovative and impactful content

Learn how to create and use consumer personas
Conduct a competitor audit and analysis
Develop your own digital marketing strategy

Understand why digital marketing matters today
Understand changes in the digital landscape
Learn how to create innovative and impactful content
Learn how to create and use consumer personas
Conduct a competitor audit and analysis
Develop your own digital marketing strategy

Syllabus

Week 1: Why digital matters?

Week 2: The impact of digital on product

Week 3: The impact of digital on value proposition

Week 4: Changes in technology a marketer has to be aware of

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Strengthens an existing foudnation for intermediate learners

Develops professional skills or deep expertise in a particular topic or set of topics

Takes a creative approach to an otherwise established topic, field, or subject

If this course is multi-modal and includes a mix of media, such as videos, readings, discussions, etc

Offers hands-on labs and interacive materials

Builds a strong foundation for beginners

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Reviews summary

Practical digital marketing strategy for professionals

According to students, this course offers a solid and practical foundation in digital marketing strategy, making complex topics easy to understand. Learners particularly value the real-world applicability of the content, with the final project and case studies frequently cited as highlights. While many appreciate its suitability for beginners to intermediate learners, some more experienced professionals found certain sections too basic or desired more advanced techniques. Notably, the course appears to be regularly updated by instructors, addressing earlier concerns about content currency, ensuring its continued relevance.

Course content is actively updated and remains relevant.

"Remarkable improvement! It's clear the instructors have been actively updating content, especially on tech trends and current platforms."

"The course has some good points, but I found parts of it outdated, especially the examples for social media."

Instructors explain concepts clearly and provide valuable insights.

"The instructor's explanations were always clear and concise. Highly recommend for any professional."

"The instructor's insights are invaluable, and the course materials are comprehensive."

"The lectures were clear and concise, and I learned a lot."

Provides a strong, clear foundation for newer marketers.

"It provided a solid foundation and I appreciated how it built up to the full strategy plan. Very engaging and well-structured."

"The concepts are explained in a very approachable way, making it perfect for both new entrants and those refreshing their knowledge."

"Excellent course for anyone new to digital marketing. The lectures were engaging and the instructor made complex topics easy to understand."

Focuses on real-world scenarios and actionable skills.

"The final project was incredibly practical, allowing me to apply everything directly to my business."

"I found the content highly relevant and applicable to my work. The case studies were insightful."

"I felt empowered to create a real digital marketing plan by the end. The hands-on nature of the final project was a game-changer."

May lack advanced content for experienced professionals.

"As someone with some prior marketing experience, I did find some early modules a bit basic."

"Disappointed. I expected more advanced content for a 'strategy' course... Not for experienced professionals."

"I was hoping for more practical 'how-to' rather than just 'what-to-do'. I'll need to look for more in-depth resources."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Strategy with these activities:

Review Fundamentals of Digital Marketing

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Get a handle on the basic principles and concepts that make up digital marketing to make them easier to revisit during the course.

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Identify the key aspects of digital marketing.
Understand the role of digital technologies in marketing.
Review case studies of successful digital marketing campaigns.

Read 'Digital Marketing for Dummies' by Ryan Deiss and Russ Henneberry

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An introductory text to digital marketing that reinforces core concepts and terminology.

View Digital Marketing For Dummies on Amazon

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Read each chapter thoroughly and take notes.
Identify key takeaways and concepts.
Research terms and concepts that are unfamiliar.

Practice Using Digital Marketing Tools

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Ensure that you are comfortable with the technology used in the day-to-day practice of digital marketing.

Browse courses on Digital Marketing Tools

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Identify the most common digital marketing tools.
Practice using these tools in a simulated environment.
Seek out tutorials or workshops to improve your skills.

Two other activities

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Watch Tutorial Videos on Advanced Digital Marketing Techniques

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Gain knowledge about cutting-edge strategies and techniques used by experienced professionals in the field.

Browse courses on Digital Marketing Trends

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Identify the most relevant marketing trends.
Find tutorial videos on these topics.
Take notes and practice the techniques.

Attend Digital Marketing Networking Events

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Get to meet other digital marketing professionals for the exchange of useful ideas and resources.

Browse courses on Professional Development

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Identify digital marketing events in your area.
Attend these events and engage in networking.
Follow up with potential contacts.

Career center

Learners who complete Digital Marketing Strategy will develop knowledge and skills that may be useful to these careers:

Digital Marketing Analyst

A Digital Marketing Analyst collects, analyzes, and interprets data to measure the effectiveness of digital marketing campaigns. This course will teach you how to use data to understand your target audience, optimize your campaigns, and improve your ROI.

See salaries and explore the career path for Digital Marketing Analyst

Social Media Manager

A Social Media Manager creates and executes social media strategies to engage with customers and build brand awareness. This course will provide you with the skills and knowledge necessary to create and manage successful social media campaigns that can help you achieve your business goals.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns across various online channels, such as social media, email, and search engines. This course will provide you with the skills and knowledge necessary to develop and implement effective digital marketing strategies that can help you achieve your business goals.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

A Content Marketing Manager plans and executes content marketing strategies to attract and engage customers. This course will teach you how to create and distribute high-quality content that can help you achieve your business goals.

See salaries and explore the career path for Content Marketing Manager

Email Marketing Manager

An Email Marketing Manager plans and executes email marketing campaigns to nurture leads and drive conversions. This course will teach you how to create and manage successful email marketing campaigns that can help you achieve your business goals.

See salaries and explore the career path for Email Marketing Manager

Search Engine Optimization (SEO) Specialist

A Search Engine Optimization (SEO) Specialist optimizes websites and content to improve their ranking in search engine results pages (SERPs). This course will teach you the techniques and strategies necessary to improve your website's visibility and organic traffic.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Brand Manager

A Brand Manager develops and manages brand strategy to build and maintain a strong brand identity. This course will provide you with the skills and knowledge necessary to develop and implement effective brand strategies that can help you achieve your business goals.

See salaries and explore the career path for Brand Manager

Product Marketing Manager

A Product Marketing Manager develops and executes marketing strategies for new and existing products. This course will provide you with the skills and knowledge necessary to develop and implement effective product marketing strategies that can help you achieve your business goals.

See salaries and explore the career path for Product Marketing Manager

Marketing Manager

A Marketing Manager develops and executes marketing strategies to achieve business goals. This course will provide you with the skills and knowledge necessary to develop and implement effective marketing strategies that can help you achieve your business goals.

See salaries and explore the career path for Marketing Manager

Marketing Consultant

A Marketing Consultant provides marketing advice and services to businesses. This course may be useful for those who want to start their own marketing consulting business or work as a marketing consultant for a company.

See salaries and explore the career path for Marketing Consultant

Business Analyst

A Business Analyst analyzes business needs and develops solutions to improve business processes. This course may be useful for those who want to work as a business analyst in a marketing or technology company.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data to identify trends and patterns. This course may be useful for those who want to work as a data analyst in a marketing or technology company.

See salaries and explore the career path for Data Analyst

Project Manager

A Project Manager plans and executes projects to achieve specific goals. This course may be useful for those who want to work as a project manager in a marketing or technology company.

See salaries and explore the career path for Project Manager

Sales Manager

A Sales Manager develops and executes sales strategies to achieve sales goals. This course may be useful for those who want to work as a sales manager in a marketing or technology company.

See salaries and explore the career path for Sales Manager

Customer Success Manager

A Customer Success Manager builds and maintains relationships with customers to ensure their satisfaction. This course may be useful for those who want to work as a customer success manager in a marketing or technology company.

See salaries and explore the career path for Customer Success Manager

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Marketing Strategy.

Digital Marketing Strategy

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Provides a comprehensive overview of the digital marketing landscape and how to develop and execute a successful digital marketing strategy. It valuable resource for anyone looking to gain a deeper understanding of digital marketing and how to use it to achieve business objectives.

Digital Marketing Strategy

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical digital marketing strategy for professionals

Activities

Career center

Reading list

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