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Digital Marketing Strategy

Digital Marketing Fundamentals,

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

What you'll learn

  • Understand why digital marketing matters today
  • Understand changes in the digital landscape
  • Learn how to create innovative and impactful content
  • Learn how to create and use consumer personas
  • Conduct a competitor audit and analysis
  • Develop your own digital marketing strategy
  • Week 1: Why digital matters?
  • Week 2: The impact of digital on product
  • Week 3: The impact of digital on value proposition
  • Week 4: Changes in technology a marketer has to be aware of
  • Week 5: Digital policies
  • Week 6: The persona and its journey
  • Week 7: Competitor analysis
  • Week 8: Final Project: Digital Marketing Strategy development

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Length 8 weeks
Effort 4 - 6 hours per week
Starts On Demand (Start anytime)
Cost $199
From The University of Edinburgh via edX
Instructors Ewelina Lacka, Antonia Gieschen
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

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Rating Not enough ratings
Length 8 weeks
Effort 4 - 6 hours per week
Starts On Demand (Start anytime)
Cost $199
From The University of Edinburgh via edX
Instructors Ewelina Lacka, Antonia Gieschen
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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