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Ewelina Lacka
and
Vrinda Narain
Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.
Read more
Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.
Read more
Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.
You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.
It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.
Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.
This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.
Register for this course and see more details by visiting:
OpenCourser.com/course/fpms5d/digital
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What's inside
Learning objectives
- Understand why digital marketing matters today
- Understand changes in the digital landscape
- Learn how to create innovative and impactful content
- Learn how to create and use consumer personas
- Conduct a competitor audit and analysis
- Develop your own digital marketing strategy
- Understand why digital marketing matters today
- Understand changes in the digital landscape
- Learn how to create innovative and impactful content
- Learn how to create and use consumer personas
- Conduct a competitor audit and analysis
- Develop your own digital marketing strategy
Syllabus
Week 1: Why digital matters?
Week 2: The impact of digital on product
Week 3: The impact of digital on value proposition
Week 4: Changes in technology a marketer has to be aware of
Read more
Syllabus
Week 1: Why digital matters?
Week 2: The impact of digital on product
Week 3: The impact of digital on value proposition
Week 4: Changes in technology a marketer has to be aware of
Read more
Week 5: Digital policies
Week 6: The persona and its journey
Week 7: Competitor analysis
Week 8: Final Project: Digital Marketing Strategy development
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Strengthens an existing foudnation for intermediate learners
Develops professional skills or deep expertise in a particular topic or set of topics
Takes a creative approach to an otherwise established topic, field, or subject
If this course is multi-modal and includes a mix of media, such as videos, readings, discussions, etc
Offers hands-on labs and interacive materials
Builds a strong foundation for beginners
Save this course
Save Digital Marketing Strategy to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Marketing Strategy with these
activities:
Review Fundamentals of Digital Marketing
Show steps
Get a handle on the basic principles and concepts that make up digital marketing to make them easier to revisit during the course.
Show steps
-
Identify the key aspects of digital marketing.
-
Understand the role of digital technologies in marketing.
-
Review case studies of successful digital marketing campaigns.
Read 'Digital Marketing for Dummies' by Ryan Deiss and Russ Henneberry
Show steps
An introductory text to digital marketing that reinforces core concepts and terminology.
View
Digital Marketing For Dummies
on Amazon
Show steps
-
Read each chapter thoroughly and take notes.
-
Identify key takeaways and concepts.
-
Research terms and concepts that are unfamiliar.
Practice Using Digital Marketing Tools
Show steps
Ensure that you are comfortable with the technology used in the day-to-day practice of digital marketing.
Browse courses on
Digital Marketing Tools
Show steps
-
Identify the most common digital marketing tools.
-
Practice using these tools in a simulated environment.
-
Seek out tutorials or workshops to improve your skills.
Two other activities
Expand to see all activities and additional details
Show all five activities
Watch Tutorial Videos on Advanced Digital Marketing Techniques
Show steps
Gain knowledge about cutting-edge strategies and techniques used by experienced professionals in the field.
Browse courses on
Digital Marketing Trends
Show steps
-
Identify the most relevant marketing trends.
-
Find tutorial videos on these topics.
-
Take notes and practice the techniques.
Attend Digital Marketing Networking Events
Show steps
Get to meet other digital marketing professionals for the exchange of useful ideas and resources.
Browse courses on
Professional Development
Show steps
-
Identify digital marketing events in your area.
-
Attend these events and engage in networking.
-
Follow up with potential contacts.
Review Fundamentals of Digital Marketing
Show steps
Get a handle on the basic principles and concepts that make up digital marketing to make them easier to revisit during the course.
Show steps
Show steps
Show steps
- Identify the key aspects of digital marketing.
- Understand the role of digital technologies in marketing.
- Review case studies of successful digital marketing campaigns.
Read 'Digital Marketing for Dummies' by Ryan Deiss and Russ Henneberry
Show steps
An introductory text to digital marketing that reinforces core concepts and terminology.
View
Digital Marketing For Dummies
on Amazon
Show steps
Show steps
Show steps
- Read each chapter thoroughly and take notes.
- Identify key takeaways and concepts.
- Research terms and concepts that are unfamiliar.
Practice Using Digital Marketing Tools
Show steps
Ensure that you are comfortable with the technology used in the day-to-day practice of digital marketing.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Identify the most common digital marketing tools.
- Practice using these tools in a simulated environment.
- Seek out tutorials or workshops to improve your skills.
Two other activities
Expand to see all activities and additional details
Show all five activities
Watch Tutorial Videos on Advanced Digital Marketing Techniques
Show steps
Gain knowledge about cutting-edge strategies and techniques used by experienced professionals in the field.
Browse courses on
Digital Marketing Trends
Show steps
Show steps
Show steps
- Identify the most relevant marketing trends.
- Find tutorial videos on these topics.
- Take notes and practice the techniques.
Attend Digital Marketing Networking Events
Show steps
Get to meet other digital marketing professionals for the exchange of useful ideas and resources.
Browse courses on
Professional Development
Show steps
Show steps
Show steps
- Identify digital marketing events in your area.
- Attend these events and engage in networking.
- Follow up with potential contacts.
Career center
Learners who complete Digital Marketing Strategy will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Analyst
Digital Marketing Analyst
A Digital Marketing Analyst collects, analyzes, and interprets data to measure the effectiveness of digital marketing campaigns. This course will teach you how to use data to understand your target audience, optimize your campaigns, and improve your ROI.
Social Media Manager
Social Media Manager
A Social Media Manager creates and executes social media strategies to engage with customers and build brand awareness. This course will provide you with the skills and knowledge necessary to create and manage successful social media campaigns that can help you achieve your business goals.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager plans and executes digital marketing campaigns across various online channels, such as social media, email, and search engines. This course will provide you with the skills and knowledge necessary to develop and implement effective digital marketing strategies that can help you achieve your business goals.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager plans and executes content marketing strategies to attract and engage customers. This course will teach you how to create and distribute high-quality content that can help you achieve your business goals.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager plans and executes email marketing campaigns to nurture leads and drive conversions. This course will teach you how to create and manage successful email marketing campaigns that can help you achieve your business goals.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
A Search Engine Optimization (SEO) Specialist optimizes websites and content to improve their ranking in search engine results pages (SERPs). This course will teach you the techniques and strategies necessary to improve your website's visibility and organic traffic.
Brand Manager
Brand Manager
A Brand Manager develops and manages brand strategy to build and maintain a strong brand identity. This course will provide you with the skills and knowledge necessary to develop and implement effective brand strategies that can help you achieve your business goals.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager develops and executes marketing strategies for new and existing products. This course will provide you with the skills and knowledge necessary to develop and implement effective product marketing strategies that can help you achieve your business goals.
Marketing Manager
Marketing Manager
A Marketing Manager develops and executes marketing strategies to achieve business goals. This course will provide you with the skills and knowledge necessary to develop and implement effective marketing strategies that can help you achieve your business goals.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses. This course may be useful for those who want to start their own marketing consulting business or work as a marketing consultant for a company.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to identify trends and patterns. This course may be useful for those who want to work as a data analyst in a marketing or technology company.
Business Analyst
Business Analyst
A Business Analyst analyzes business needs and develops solutions to improve business processes. This course may be useful for those who want to work as a business analyst in a marketing or technology company.
Project Manager
Project Manager
A Project Manager plans and executes projects to achieve specific goals. This course may be useful for those who want to work as a project manager in a marketing or technology company.
Sales Manager
Sales Manager
A Sales Manager develops and executes sales strategies to achieve sales goals. This course may be useful for those who want to work as a sales manager in a marketing or technology company.
Customer Success Manager
Customer Success Manager
A Customer Success Manager builds and maintains relationships with customers to ensure their satisfaction. This course may be useful for those who want to work as a customer success manager in a marketing or technology company.
For more career information including salaries, visit:
OpenCourser.com/course/fpms5d/digital
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Marketing Strategy.
Provides a comprehensive overview of the digital marketing landscape and how to develop and execute a successful digital marketing strategy. It valuable resource for anyone looking to gain a deeper understanding of digital marketing and how to use it to achieve business objectives.
Provides a comprehensive guide to social media marketing, including how to plan, execute, and measure social media campaigns. It valuable resource for anyone looking to learn more about social media marketing and how to use it to achieve business objectives.
Save
Provides a comprehensive guide to search engine optimization (SEO), including how to rank well in search results. It valuable resource for anyone looking to learn more about SEO and how to use it to achieve business objectives.
Save
Provides an overview of the psychology of marketing and how to use it to better understand the mind of the consumer. It valuable resource for anyone looking to learn more about psychology and how to use it to achieve marketing success. It also is useful for understanding how customers think and behave, which is useful in creating customer personas.
Save
Provides a comprehensive guide to marketing research, including how to conduct effective research. It valuable resource for anyone looking to learn more about marketing research and how to use it to make informed decisions.
Provides a comprehensive guide to digital marketing and how to use it to achieve business objectives. It valuable resource for anyone looking to learn more about digital marketing and how to use it to improve their marketing efforts.
Provides a beginner-friendly guide to social media marketing and how to use it to achieve business objectives. It valuable resource for anyone looking to learn more about social media marketing and how to use it to improve their marketing efforts.
Provides a beginner-friendly guide to email marketing and how to use it to achieve business objectives. It valuable resource for anyone looking to learn more about email marketing and how to use it to improve their marketing efforts.
Provides a comprehensive guide to digital marketing and how to use it to achieve business objectives. It valuable resource for anyone looking to learn more about digital marketing and how to use it to improve their marketing efforts.
Save
Provides a comprehensive guide to measuring the ROI of social media marketing. It valuable resource for anyone looking to learn more about how to measure the impact of social media marketing and how to use it to improve their marketing efforts.
Save
Provides a comprehensive overview of marketing management and how to use it to achieve business objectives. It valuable resource for anyone looking to learn more about marketing management and how to use it to improve their marketing efforts.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fpms5d/digital
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Effort
4 to 6 hours per week for 8 weeks
Level
Intermediate
Via
edX
Institution
The University of Edinburgh
Instructors
Ewelina Lacka
Vrinda Narain
Language
English
Transcript
English
This course belongs to a
collection
called
Digital Marketing Fundamentals. It's comprised of one courses:
- Digital Marketing Strategy (viewing)
Good to know
Strengthens an existing foudnation for intermediate learners
Develops professional skills or deep expertise in a particular topic or set of topics
Takes a creative approach to an otherwise established topic, field, or subject
If this course is multi-modal and includes a mix of media, such as videos, readings, discussions, etc
Offers hands-on labs and interacive materials
Builds a strong foundation for beginners
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