Digital Marketing Strategy
Digital Marketing Fundamentals,
Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.
You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.
It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.
Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.
This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.
What you'll learn
- Understand why digital marketing matters today
- Understand changes in the digital landscape
- Learn how to create innovative and impactful content
- Learn how to create and use consumer personas
- Conduct a competitor audit and analysis
- Develop your own digital marketing strategy
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| Rating | Not enough ratings |
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| Length | 8 weeks |
| Effort | 8 weeks, 4–6 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | The University of Edinburgh via edX |
| Instructors | Ewelina Lacka, Antonia Gieschen, Vrinda Narain |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
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| Rating | Not enough ratings |
|---|---|
| Length | 8 weeks |
| Effort | 8 weeks, 4–6 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | The University of Edinburgh via edX |
| Instructors | Ewelina Lacka, Antonia Gieschen, Vrinda Narain |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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