We may earn an affiliate commission when you visit our partners.
Course image
William A. Brantley

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

Read more

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities.

The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher!

This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.

Enroll now

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

What's inside

Syllabus

Week 1: The Digital Enterprise
Week 2: Dynamic Capabilities
Week 3: Fitness Landscapes
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores strategies for digital transformation in various industries, such as finance, healthcare, and retail
Examines the impact of artificial intelligence, big data, and cloud computing on business operations
Develops analytical skills using tools like R and Python, which are widely used in data science roles
Provides strategies for creating a data-driven culture within an organization
Taught by instructors with experience in data science and business transformation
Covers the latest trends and advancements in data science, including deep learning and machine learning

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

Strategic data transformation for leaders

According to learners, this course offers a largely positive and essential strategic framework for navigating digital transformation. Students praise its focus on organizational change and the practical application of concepts like Dynamic Capabilities, Fitness Landscapes, and Strategic Foresight. The instructor's explanations are clear and concise, and the lectures are engaging, making complex ideas accessible. However, some learners express expectation mismatch, noting that despite "Data Analytics" in the title, the course is highly conceptual and lacks technical depth or hands-on activities. It is best suited for non-technical leaders and managers rather than data scientists.
Strong on strategy, but lacks hands-on data analytics tools.
"If you're looking for coding or deep dive into algorithms, this isn't it. But for understanding the 'why' and 'how' of organizational transformation, it's great."
"I signed up thinking I'd learn more about the 'data analytics' part, but it's heavily focused on 'organization' and strategy. While the concepts are valid, it wasn't what I expected."
"The 'data analytics' in the title is misleading, as it's not about the technical aspects at all. It might be good for someone completely new to the strategic side of things."
The course content maintains a high academic standard.
"The University of Maryland content is always high quality."
"This course exceeded my expectations."
"Provides a valuable framework for understanding the strategic implications of data in an organization."
Well-structured lectures and clear, concise explanations.
"The instructor's explanations were clear and concise, making complex ideas accessible."
"The course is well-structured and the lectures are engaging."
"The content is very well-presented, and the instructor clearly knows their subject."
Provides frameworks for leaders in digital transformation.
"Absolutely essential for any business leader navigating the digital age. The focus on strategic foresight and building a competitive digital business model using data was a game-changer for my perspective."
"Excellent course for senior leadership and managers. It provides the necessary mental models and frameworks to understand and drive digital transformation."
"The course truly helps leaders understand how to leverage data beyond just the technical aspects. Highly recommend for managers!"
Some found it too abstract, desiring more tangible examples.
"I found some of the content a bit too abstract. While it aims for 'practical application,' it felt more theoretical at times."
"I wish there were more practical exercises or case studies to reinforce the strategic frameworks."
"It's a good starting point but doesn't provide all the answers for immediate implementation. Good for conceptual understanding, but less so for hands-on 'how-to'."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Transforming with Data Analytics and Organization with these activities:
Review 'Big Data' by Viktor Mayer-Schönberger and Kenneth Cukier
Build a stronger foundational understanding of data science concepts by independently reviewing the preeminent book on the subject.
Show steps
  • Read the book
  • Summarize key concepts
  • Identify areas for further research
Join a Study Group for Data Analysis
Enhance learning through collaborative discussions, knowledge sharing, and peer support, solidifying understanding and fostering critical thinking.
Browse courses on Data Analysis
Show steps
  • Find a study group or start your own
  • Meet regularly to discuss course material
  • Work on group projects
Seek Mentorship from Industry Professionals
Connect with experienced professionals in the field of data science to gain insights, guidance, and support, enhancing practical knowledge and career growth.
Show steps
  • Attend industry events
  • Connect with professionals on LinkedIn
  • Request informational interviews
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow Tutorials on Data Mining Techniques
Develop proficiency in data mining techniques by following guided tutorials, gaining a deeper understanding of algorithms and their applications.
Browse courses on Data Mining
Show steps
  • Identify relevant tutorials
  • Follow the tutorials step-by-step
  • Complete practice exercises
Complete Python Practice Drills on DataCamp
Strengthen Python skills by applying them in practical exercises, leading to proficiency in data handling.
Browse courses on Python
Show steps
  • Sign up for a DataCamp account
  • Complete the Python Data Analysis with Pandas course
  • Practice regularly
Attend Workshops on Machine Learning
Enhance understanding of machine learning algorithms and techniques through interactive workshops, fostering practical knowledge and hands-on experience.
Browse courses on Machine Learning
Show steps
  • Identify relevant workshops
  • Register and attend workshops
  • Participate actively in hands-on activities
Volunteer at a Data Science Hackathon
Gain hands-on experience in a collaborative environment, contribute to real-world projects, and build teamwork and problem-solving skills.
Show steps
  • Identify hackathons in your area
  • Register and join a team
  • Participate in the hackathon
Create a Data Visualization Dashboard
Build practical skills in data visualization by creating an interactive dashboard, reinforcing data analysis and presentation techniques.
Browse courses on Data Visualization
Show steps
  • Choose a dataset
  • Design the dashboard
  • Develop the dashboard using Tableau or Power BI
  • Present the dashboard

Career center

Learners who complete Transforming with Data Analytics and Organization will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Similar courses are unavailable at this time. Please try again later.
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser