Strategic Management Capstone from edX

Welcome to the Strategic Management Capstone Project!

This course was designed to bring you the resources and tools you need to envision, plan, and develop a Connected Strategy for your own organization. You will learn how to apply the ideas and concepts you learned in the Introduction to Connected Strategy course. The Capstone Project course was designed to systematically guide you through creating a connected customer relationship and connected delivery strategies. By applying your ideas in each part of the Capstone Project, you will have an opportunity to think deeply about your own organization and come up with new strategies that you can directly apply in the future.

You will be given a series of worksheets that are tailored to help you walk through the process of creating a Connected Strategy. The capstone project will be a culmination of all the worksheets and your final analysis of the connected strategy that you have created for an organization.

Lecture videos will have Professor Siggelkow and Terwiesch guide you personally through the thought process that goes behind each step of creating a connected strategy. The videos will provide supplementary knowledge and understanding to the worksheets and capstone project.

What's inside

Learning objectives

Create a connected customer relationship and connected delivery strategies for an organization of your choice
Analyze the process of how a connected strategy is created

Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.

Create a connected customer relationship and connected delivery strategies for an organization of your choice
Analyze the process of how a connected strategy is created
Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Covers the essentials of constructing a Connected Customer Relationship and Connected Delivery Strategy

Having Nicolaj Siggelkow and Christian Terwiesch as course instructors gives this course credibility due to their expertise in the field

Offers guidance on how to apply concepts learned in the Introduction to Connected Strategy course

Involves hands-on practice through worksheets, allowing learners to apply their understanding in real-world scenarios

Provides a systematic approach to creating connected strategies, making the process clear and manageable

May require prerequisites in strategic management or related fields for optimal comprehension

Reviews summary

Strategic management course

According to the sole review sampled for this course, learners shared that Strategic Management is an important course which contributes directly to their career success.

Course provides real-world utility.

"Strategic Management is the very important linked with my position i have worked now because of this its best course"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Management Capstone with these activities:

Read 'The Connected Customer' by V. Kumar and J. Reinartz

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This book provides in-depth insights into the impact of digital technologies on customer behavior and offers practical strategies for building connected customer relationships.

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Purchase or borrow a copy of the book.
Read through the book carefully, taking notes on key insights and concepts.
Summarize the key takeaways from the book and discuss them with a colleague or mentor.

Review Additional Resources on Connected Strategies

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Exploring additional resources on Connected Strategies will provide you with a deeper understanding of the topic and different perspectives.

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Conduct an online search for articles, case studies, and blog posts related to Connected Strategies.
Identify reputable sources and read the materials carefully, taking notes on key insights and best practices.
Summarize your findings in a short report or presentation.

Volunteer with an Organization Focused on Customer Experience or Innovation

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Volunteering will give you real-world experience in applying Connected Strategy principles and contribute to your understanding of customer needs.

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Identify organizations that focus on customer experience or innovation, such as customer advocacy groups or startups.
Reach out to the organization and inquire about volunteer opportunities.
Volunteer your time and assist with projects or initiatives related to customer experience or innovation.

Five other activities

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Attend a Strategic Management Conference or Webinar

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Participating in a conference or webinar will provide you with opportunities to learn from experts, network with other professionals, and stay up-to-date on industry trends.

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Research and identify relevant conferences or webinars related to Strategic Management.
Register for the event and make arrangements to attend.
Attend the sessions, take notes, and engage in discussions.
Network with other attendees and exchange ideas.

Participate in a Connected Strategy Workshop

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Attending a workshop will provide you with practical guidance and hands-on experience in developing and implementing Connected Strategies.

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Find and register for a workshop that aligns with your learning goals.
Attend the workshop and actively participate in the exercises and discussions.
Apply the knowledge and tools learned in the workshop to your own organization or project.

Complete Worksheet Exercises

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Practicing the worksheet exercises will help you solidify your understanding of the Connected Strategy concepts.

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Download and print the worksheets.
Read through the worksheets and familiarize yourself with the questions and instructions.
Complete the worksheets on your own or with a group of peers.
Check your answers against the answer key provided by the instructors.

Create a Connected Strategy Presentation

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Developing a presentation on the Connected Strategy will allow you to apply your knowledge of the course material and communicate the key concepts to others.

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Choose a specific organization and analyze its current customer relationship and delivery strategies.
Develop a Connected Strategy for the organization that focuses on improving customer engagement and satisfaction.
Create a presentation that outlines your analysis and proposed Connected Strategy.
Practice your presentation and deliver it to a group of peers or colleagues.

Develop a Connected Strategy Implementation Plan

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Creating an implementation plan will help you translate your Connected Strategy into a concrete set of actions.

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Review your Connected Strategy and identify specific objectives and initiatives.
Develop a timeline and allocate resources for implementing each initiative.
Identify key stakeholders and develop a communication plan to ensure buy-in.
Create a dashboard or tracking system to monitor the progress of your implementation plan.

Career center

Learners who complete Strategic Management Capstone will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

A Strategy Consultant advises businesses and organizations on strategic planning and development. This course on strategic management would help you in this career by providing you with the knowledge and skills needed to succeed in this role.

See salaries and explore the career path for Strategy Consultant

Consultant

A Consultant provides professional advice to businesses and organizations on a range of issues, including strategic planning, organizational development, and marketing. This course in strategic management would help you in this career by giving you the skills needed in the field, like creating a Connected Customer Relationship and Connected Delivery strategies for an organization.

See salaries and explore the career path for Consultant

Project Manager

A Project Manager plans, organizes, and executes projects to achieve specific goals. This course on strategic management would help you in this career by providing you with the skills to create a Connected Delivery strategies, which can streamline your project execution.

See salaries and explore the career path for Project Manager

Sales Manager

A Sales Manager leads and manages a team of sales representatives to achieve sales goals. This course on strategic management would help you in this career by providing you with the skills to create a Connected Customer Relationship, which can be used to drive sales.

See salaries and explore the career path for Sales Manager

Marketing Manager

A Marketing Manager develops and executes marketing campaigns to promote a company's products or services. This course on strategic management would help you in this career by providing you with the skills to create a Connected Customer Relationship which can help you build a loyal customer base for your company.

See salaries and explore the career path for Marketing Manager

Supply Chain Manager

A Supply Chain Manager plans and manages the flow of goods and services from suppliers to customers. This course on strategic management would help you in this career by providing you with the skills to create a Connected Delivery strategies, which can help you optimize your supply chain.

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Product Manager

A Product Manager is responsible for the development and management of a company's products. This course on strategic management would help you in this career by providing you with the skills to envision, plan, and develop a connected strategy.

See salaries and explore the career path for Product Manager

Brand Manager

A Brand Manager develops and executes marketing strategies to promote a company's products or services. This course on strategic management would help you in this career by providing you with the skills to analyze the process of how a connected strategy is created. You will also learn how to envision, plan, and develop a connected strategy that can be directly applied to an organization.

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Sales Operations Manager

A Sales Operations Manager plans and manages the sales operations of a business. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze sales strategies.

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Operations Manager

An Operations Manager plans and manages the day-to-day operations of a business. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze operational strategies.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. This course on strategic management would help you in this career by providing you with the ability to analyze the process of how a connected strategy is created.

See salaries and explore the career path for Data Analyst

Marketing Analyst

A Marketing Analyst conducts market research to identify and analyze customer needs and trends. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze marketing strategies.

See salaries and explore the career path for Marketing Analyst

Investment Banker

An Investment Banker provides financial advice to companies and governments on mergers and acquisitions, capital raising, and other financial transactions. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze financial strategies.

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Financial Analyst

A Financial Analyst analyzes financial data to make investment recommendations. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze financial strategies.

See salaries and explore the career path for Financial Analyst

Business Analyst

A Business Analyst analyzes business processes and systems to identify areas for improvement. This course on strategic management may be useful for someone in this career as it would provide them with the tools and skills needed to analyze business strategies.

See salaries and explore the career path for Business Analyst