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Strategic Management Capstone
Nicolaj Siggelkow
and
Christian Terwiesch
Nicolaj Siggelkow
and
Christian Terwiesch
Welcome to the Strategic Management Capstone Project!
Read more
Welcome to the Strategic Management Capstone Project!
Read more
Welcome to the Strategic Management Capstone Project!
This course was designed to bring you the resources and tools you need to envision, plan, and develop a Connected Strategy for your own organization. You will learn how to apply the ideas and concepts you learned in the Introduction to Connected Strategy course. The Capstone Project course was designed to systematically guide you through creating a connected customer relationship and connected delivery strategies. By applying your ideas in each part of the Capstone Project, you will have an opportunity to think deeply about your own organization and come up with new strategies that you can directly apply in the future.
You will be given a series of worksheets that are tailored to help you walk through the process of creating a Connected Strategy. The capstone project will be a culmination of all the worksheets and your final analysis of the connected strategy that you have created for an organization.
Lecture videos will have Professor Siggelkow and Terwiesch guide you personally through the thought process that goes behind each step of creating a connected strategy. The videos will provide supplementary knowledge and understanding to the worksheets and capstone project.
Register for this course and see more details by visiting:
OpenCourser.com/course/ykzcq1/strategic
What's inside
Learning objectives
- Create a connected customer relationship and connected delivery strategies for an organization of your choice
- Analyze the process of how a connected strategy is created
- Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.
- Create a connected customer relationship and connected delivery strategies for an organization of your choice
- Analyze the process of how a connected strategy is created
- Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers the essentials of constructing a Connected Customer Relationship and Connected Delivery Strategy
Having Nicolaj Siggelkow and Christian Terwiesch as course instructors gives this course credibility due to their expertise in the field
Offers guidance on how to apply concepts learned in the Introduction to Connected Strategy course
Involves hands-on practice through worksheets, allowing learners to apply their understanding in real-world scenarios
Provides a systematic approach to creating connected strategies, making the process clear and manageable
May require prerequisites in strategic management or related fields for optimal comprehension
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Reviews summary
Strategic management course
According to the sole review sampled for this course, learners shared that Strategic Management is an important course which contributes directly to their career success.
Course provides real-world utility.
"Strategic Management is the very important linked with my position i have worked now because of this its best course"
Activities
Coming soon
We're preparing activities for
Strategic Management Capstone.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Strategic Management Capstone will develop knowledge and skills
that may be useful to these careers:
Strategy Consultant
Strategy Consultant
A Strategy Consultant advises businesses and organizations on strategic planning and development. This course on strategic management would help you in this career by providing you with the knowledge and skills needed to succeed in this role.
Consultant
Consultant
A Consultant provides professional advice to businesses and organizations on a range of issues, including strategic planning, organizational development, and marketing. This course in strategic management would help you in this career by giving you the skills needed in the field, like creating a Connected Customer Relationship and Connected Delivery strategies for an organization.
Project Manager
Project Manager
A Project Manager plans, organizes, and executes projects to achieve specific goals. This course on strategic management would help you in this career by providing you with the skills to create a Connected Delivery strategies, which can streamline your project execution.
Sales Manager
Sales Manager
A Sales Manager leads and manages a team of sales representatives to achieve sales goals. This course on strategic management would help you in this career by providing you with the skills to create a Connected Customer Relationship, which can be used to drive sales.
Marketing Manager
Marketing Manager
A Marketing Manager develops and executes marketing campaigns to promote a company's products or services. This course on strategic management would help you in this career by providing you with the skills to create a Connected Customer Relationship which can help you build a loyal customer base for your company.
Supply Chain Manager
Supply Chain Manager
A Supply Chain Manager plans and manages the flow of goods and services from suppliers to customers. This course on strategic management would help you in this career by providing you with the skills to create a Connected Delivery strategies, which can help you optimize your supply chain.
Product Manager
Product Manager
A Product Manager is responsible for the development and management of a company's products. This course on strategic management would help you in this career by providing you with the skills to envision, plan, and develop a connected strategy.
Brand Manager
Brand Manager
A Brand Manager develops and executes marketing strategies to promote a company's products or services. This course on strategic management would help you in this career by providing you with the skills to analyze the process of how a connected strategy is created. You will also learn how to envision, plan, and develop a connected strategy that can be directly applied to an organization.
Sales Operations Manager
Sales Operations Manager
A Sales Operations Manager plans and manages the sales operations of a business. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze sales strategies.
Operations Manager
Operations Manager
An Operations Manager plans and manages the day-to-day operations of a business. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze operational strategies.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. This course on strategic management would help you in this career by providing you with the ability to analyze the process of how a connected strategy is created.
Marketing Analyst
Marketing Analyst
A Marketing Analyst conducts market research to identify and analyze customer needs and trends. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze marketing strategies.
Investment Banker
Investment Banker
An Investment Banker provides financial advice to companies and governments on mergers and acquisitions, capital raising, and other financial transactions. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze financial strategies.
Financial Analyst
Financial Analyst
A Financial Analyst analyzes financial data to make investment recommendations. This course on strategic management may be useful for someone in this career as it would provide them with the skills needed to analyze financial strategies.
Business Analyst
Business Analyst
A Business Analyst analyzes business processes and systems to identify areas for improvement. This course on strategic management may be useful for someone in this career as it would provide them with the tools and skills needed to analyze business strategies.
For more career information including salaries, visit:
OpenCourser.com/course/ykzcq1/strategic
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Strategic Management Capstone.
Save
Introduces the concept of Connected Strategy, which focuses on creating seamless and integrated customer experiences. It aligns with the course's emphasis on developing and implementing strategies that connect with customers and drive competitive advantage.
Save
Challenges traditional competitive strategies and introduces the concept of creating uncontested market space. It provides practical frameworks for identifying and exploiting opportunities to differentiate a company from its competitors.
Renowned resource for understanding the principles and practice of strategic marketing. It provides a comprehensive framework for developing and implementing effective marketing strategies that drive business growth.
Save
Presents a clear and concise framework for evaluating the quality of strategic plans. It emphasizes the importance of simplicity, focus, and alignment with organizational capabilities.
Provides a comprehensive overview of strategic management with a strong focus on competitive advantage. It includes a wide range of case studies that illustrate the practical application of strategic concepts.
Addresses the common issue of strategy execution failure. It offers a practical framework for aligning organizational goals, measurements, and incentives to ensure effective implementation of strategic plans.
Offers a practical guide to customer relationship management (CRM). It provides a comprehensive understanding of CRM strategies, technologies, and best practices for building strong customer relationships and enhancing customer loyalty.
Examines the challenges faced by established firms in adopting disruptive technologies. It provides insights into the organizational barriers and biases that can hinder innovation and strategic foresight.
Builds on the concept of the balanced scorecard and focuses on the importance of operational excellence in driving strategic success. It provides practical tools and techniques for aligning day-to-day operations with long-term strategic goals.
Introduces the concept of the learning organization and highlights its importance in fostering continuous innovation and adaptability. It provides practical insights into how organizations can create a culture that supports ongoing learning and growth.
Promotes the concept of lean thinking in the context of startups. It provides a practical approach to testing and validating business ideas with minimal resources, promoting agility and flexibility in strategic decision-making.
Offers a unique perspective on leadership and creativity. It emphasizes the importance of creating possibilities, fostering collaboration, and empowering individuals to achieve their full potential.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ykzcq1/strategic
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Effort
2 to 4 hours per week for 6 weeks
Level
Intermediate
Via
edX
Institution
The Wharton School of the University of Pennsylvania
Instructors
Nicolaj Siggelkow
Christian Terwiesch
Session
February 5, 2024
- July 31, 2024
Language
English
Transcript
English
This course belongs to a
collection
called
Strategic Management. It's comprised of three courses:
- Business Strategy from Wharton: Competitive Advantage
- Strategic Management Capstone (viewing)
- Introduction to Connected Strategy
Good to know
Covers the essentials of constructing a Connected Customer Relationship and Connected Delivery Strategy
Having Nicolaj Siggelkow and Christian Terwiesch as course instructors gives this course credibility due to their expertise in the field
Offers guidance on how to apply concepts learned in the Introduction to Connected Strategy course
Involves hands-on practice through worksheets, allowing learners to apply their understanding in real-world scenarios
Provides a systematic approach to creating connected strategies, making the process clear and manageable
May require prerequisites in strategic management or related fields for optimal comprehension
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