Setting a Generative AI Strategy from Coursera

In this course, we delve into the potential impact of GenAI on various facets of business with a particular focus on customer value creation and productivity. We’ll review research from leaders in academia and industry to understand emerging thinking on GenAI’s business impact. Imagine a future where GenAI not only drives business growth but also reshapes the very fabric of industry operations. That's the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will share his thoughts on what’s coming next and the implications this might have for businesses.

We’ll build on this foundation to provide a framework for developing your generative AI strategy.

You will go hands-on to put the “Business Model Canvas” into action via the Coursera Playground, a private environment where you can leverage powerful large language models as a strategic thought partner. The provided prompts will guide you through the development of your GenAI strategy. This learn-by-doing approach will leave you with an actionable generative AI strategy and a deep appreciation of the power of generative AI as a thought partner.

Finally, the course will provide you with case studies on how Coursera has leveraged genAI to deliver customer value and productivity. You’ll hear about the teams we tapped to react with agility and the research we reviewed to guide our efforts. These case studies provide a blueprint for follow up work to turn your new strategy into reality.

What's inside

Syllabus

Harnessing the power of GenAI for your business

This short course explores the impact of Generative AI on industries and jobs and guides executives through strategic planning for GenAI implementation. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The course also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.

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Read about what's good

what should give you pause

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Builds strong foundational knowledge for the role of AI in the business landscape so learners can make informed decisions

Helps senior executives develop and refine their AI implementation plans while avoiding expensive mistakes

Taught by business leaders with real-world experience in AI implementation

Offers a framework of actionable ideas that can be applied immediately to make GenAI a strategic asset

Introduces generative AI as a tool for informed decision-making and strategic planning

Provides a toolkit with critical concepts relevant to generative AI strategy for convenient review and reference

Reviews summary

Strategic genai for business leaders

According to learners, this course is a largely positive and highly recommended resource for business professionals and executives. Students found it excellent for developing an actionable Generative AI strategy, praising its clear framework for customer value creation and productivity. Many highlighted the hands-on experience with the Business Model Canvas in the Coursera Playground and the insightful case studies as practical strengths. While some noted it offers a high-level overview and is not a technical deep dive, this was largely seen as a positive for its target audience. The course benefits from expert insights and seems to have undergone continuous improvements.

The course has been updated based on feedback.

"Recent updates have made the content even more actionable and relevant."

"It certainly clarified the path forward for my team, showing an improved approach."

"The discussions on agile reaction were good, though."

Offers hands-on experience and real-world case studies.

"I particularly valued the hands-on exercise with the Business Model Canvas in the Coursera Playground..."

"The case studies from Coursera itself were insightful and demonstrated practical application."

"I appreciated the practical tools and the 'learn-by-doing' approach."

Tailored for business leaders, requiring no technical background.

"Absolutely essential for any business leader trying to navigate the GenAI landscape."

"Highly recommended for executives, it's not a technical deep dive, which is exactly what I needed."

"Perfect for non-technical professionals seeking a high-level strategic understanding."

Provides a clear, actionable roadmap for GenAI strategy.

"The framework provided for developing a strategy is incredibly clear and actionable."

"It equipped me with an actionable strategy."

"The framework presented is robust and directly applicable."

Focuses on strategic concepts, less on technical depth.

"While the content is excellent for high-level strategy, those looking for more technical depth... might find it a bit too general."

"I didn't feel the 'hands-on' Business Model Canvas activity pushed me enough."

"It talks a lot about strategy but doesn't provide enough tangible tools or examples for practical application beyond a superficial level."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Setting a Generative AI Strategy with these activities:

Review fundamental concepts in business strategy

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Reviewing these core concepts will provide learners a solid foundation for understanding the potential impact of GenAI on business operations.

Browse courses on Business Strategy

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Read a book on business strategy
Take an online course on business planning
Develop a business plan for a hypothetical company
Attend a workshop on business strategy

Brush up on business strategy fundamentals

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Build a solid foundation in business strategy principles to enhance your understanding of GenAI's impact.

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Review core concepts of business strategy, such as competitive advantage, value proposition, and industry analysis.
Read articles and case studies on successful business strategies implemented by leading companies.

Review research techniques

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Prepare yourself for this course by brushing up on research techniques to make the most of this course.

Browse courses on Research Methods

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Re-read textbook chapters on research techniques
Complete practice problems in research design
Attend a workshop on research methods

Four other activities

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Practice using the Business Model Canvas

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Hands-on practice with the Canvas will familiarize students with the framework and improve their ability to develop and evaluate business models.

Browse courses on Business Model Canvas

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Use the Coursera Playground to create a Business Model Canvas for an existing business
Develop a Business Model Canvas for a new business idea
Attend a workshop on the Business Model Canvas

Practice with case study modeling

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Enhance your understanding of real-world applications. Practice with case study modeling to apply the concepts from this course.

Browse courses on Customer Value Creation

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Analyze a case study and identify customer value creation opportunities
Develop a plan to improve productivity using generative AI
Present your findings to a group for feedback

Develop a generative AI strategy for a specific business

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This project will enable learners to apply the concepts covered in the course to a real-world business scenario.

Browse courses on AI Implementation

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Conduct research on generative AI and identify relevant use cases
Analyze the business's current operations and identify areas where generative AI can add value
Develop a detailed implementation plan for integrating generative AI into the business
Create a presentation to outline the strategy to key stakeholders

Develop a generative AI learning plan

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Solidify your knowledge. Create a generative AI learning plan to guide your continued exploration of this field.

Browse courses on Generative AI

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Identify your specific generative AI learning goals
Research different resources and platforms for generative AI learning
Develop a personalized learning roadmap that includes a mix of theoretical and project-based activities
Implement your learning plan and track your progress regularly

Career center

Learners who complete Setting a Generative AI Strategy will develop knowledge and skills that may be useful to these careers:

Data Scientist

As a Data Scientist, you will be responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your data analysis and modeling.

See salaries and explore the career path for Data Scientist

Machine Learning Engineer

As a Machine Learning Engineer, you will be responsible for designing, developing, and deploying machine learning models to solve business problems. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your machine learning models.

See salaries and explore the career path for Machine Learning Engineer

Artificial Intelligence Engineer

As an Artificial Intelligence Engineer, you will be responsible for designing, developing, and deploying artificial intelligence systems to solve business problems. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your artificial intelligence systems.

See salaries and explore the career path for Artificial Intelligence Engineer

Data Analyst

As a Data Analyst, you will be responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your data analysis.

See salaries and explore the career path for Data Analyst

Business Analyst

As a Business Analyst, you will be responsible for analyzing business processes and identifying opportunities for improvement. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your business analysis.

See salaries and explore the career path for Business Analyst

Product Manager

As a Product Manager, you will be responsible for developing and managing products that meet the needs of customers. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your product development.

See salaries and explore the career path for Product Manager

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns to promote products and services. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your marketing campaigns.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve sales targets. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your sales strategy.

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Operations Manager

As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your operations management.

See salaries and explore the career path for Operations Manager

Human Resources Manager

As a Human Resources Manager, you will be responsible for managing the human resources function of a business. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your human resources management.

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Chief Executive Officer

As a Chief Executive Officer, you will be responsible for overseeing all aspects of a business. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your business strategy.

See salaries and explore the career path for Chief Executive Officer

Chief Operating Officer

As a Chief Operating Officer, you will be responsible for overseeing the day-to-day operations of a business. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your operations management.

See salaries and explore the career path for Chief Operating Officer

Chief Financial Officer

As a Chief Financial Officer, you will be responsible for managing the financial resources of a business. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your financial management.

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Chief Marketing Officer

As a Chief Marketing Officer, you will be responsible for developing and executing marketing campaigns to promote products and services. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your marketing strategy.

See salaries and explore the career path for Chief Marketing Officer

Chief Technology Officer

As a Chief Technology Officer, you will be responsible for overseeing the development and implementation of technology solutions for a business. This course may be particularly useful for you because it will help you develop the skills you need to understand the potential impact of generative AI on various facets of business, with a particular focus on customer value creation and productivity. This knowledge will be essential for you to be able to effectively use generative AI to improve your technology strategy.

See salaries and explore the career path for Chief Technology Officer

Setting a Generative AI Strategy

What's inside

Syllabus

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Reviews summary

Strategic genai for business leaders

Activities

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