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Jeff Maggioncalda, Coursera CEO

Created by a CEO for CEOs, this program is your key to unlocking the transformative power of GenAI. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, increase productivity, and navigate risks and ethical considerations in order to move quickly but safely in adopting generative AI.

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Created by a CEO for CEOs, this program is your key to unlocking the transformative power of GenAI. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, increase productivity, and navigate risks and ethical considerations in order to move quickly but safely in adopting generative AI.

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarret, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration’s “AI Bill of Rights.” These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

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What's inside

Four courses

The Role of the CEO in Navigating GenAI

This course guides CEOs and senior leaders on their journey to understanding and leveraging Generative AI. It focuses on the critical role of the CEO in navigating the transformative potential of GenAI. Guest speakers, Andrew Ng (Co-founder and Chairman of Coursera) and Hayden Brown (CEO of Upwork) provide their perspectives on the importance of this journey and how leaders can maximize their impact.

Setting a Generative AI Strategy

In this course, we'll explore the impact of generative AI (GenAI) on business, focusing on customer value creation and productivity. We'll review research and provide a framework for developing your GenAI strategy. You'll also get hands-on experience using the Business Model Canvas and Coursera Playground to develop your own strategy.

Empowering and Transforming Your Organization with GenAI

This course prepares your organization for the successful integration of Generative AI. It emphasizes the importance of engaging and training your workforce on GenAI, discussing the unique aspects of a GenAI transformation, and offering practical guidance on readying your organization.

Navigating Generative AI Risks for Leaders

This course explores the risks and concerns of Generative AI, including business model risks, inaccuracies in AI-generated content, data security, and privacy concerns. It emphasizes the CEO's role in understanding and addressing these risks and explores the ethical considerations for using Generative AI.

Learning objectives

  • A practical overview of genai’s capabilities, limitations, and where it may be heading
  • How to use genai as a "thought partner” to set strategy, improve decision-making, analyze competition, and communicate more effectively
  • How to enable your organization to use genai to create customer value and boost productivity within technical and ethical guardrails
  • How to navigate ethical, regulatory, and legal risks related to genai in order to move quickly but safely in adopting the technology

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