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The Role of the CEO in Navigating GenAI

4.9 Filled star Filled star Filled star Filled star Half star
Based on 68 ratings
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Jeff Maggioncalda, Coursera CEO

This course is designed to guide CEOs and senior leaders on their journey to understanding and leveraging Generative AI. It focuses on the critical role of the CEO in navigating the transformative potential of GenAI. Guest speakers, Andrew Ng (Co-founder and Chairman of Coursera) and Hayden Brown (CEO of Upwork) provide their perspectives on the importance of this journey and how leaders can maximize their impact.

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This course is designed to guide CEOs and senior leaders on their journey to understanding and leveraging Generative AI. It focuses on the critical role of the CEO in navigating the transformative potential of GenAI. Guest speakers, Andrew Ng (Co-founder and Chairman of Coursera) and Hayden Brown (CEO of Upwork) provide their perspectives on the importance of this journey and how leaders can maximize their impact.

In this course, learners will get hands-on experiences with GenAI within our live “playground” environment with private access to powerful large language models. You'll explore how GenAI can serve as a 'thought partner', enhancing critical areas of their role such as information synthesis, decision-making, and effective communication. Imagine having a partner who can help you sift through vast amounts of data, identify key insights, and aid in making strategic decisions. That's the promise of GenAI.

Finally, guest lecturers Jules White (Vanderbilt) and Andrew Ng (Stanford and DeepLearning.AI) will provide an executive summary of how Generative AI works as well as what it is capable and not capable of.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores the transformative impact of Generative AI on businesses and the motivations for implementation, which is relevant to a variety of audiences
Provides hands-on experience with Generative AI within its live environment, which is beneficial for learners to gain practical skills
Involves guest speakers who are experts in the field, providing diverse perspectives and insights
Covers the capabilities and limitations of Generative AI, which is crucial for learners to understand its potential and boundaries
Requires proficiency in English as the course is conducted in English

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Reviews summary

Strategic genai for senior leaders

According to learners, this course offers a highly relevant and strategic overview of Generative AI for senior leadership. Students consistently praise the invaluable insights from expert guest speakers like Andrew Ng and Hayden Brown, who provide practical perspectives. A unique highlight is the live 'playground' environment, allowing a hands-on feel for LLMs without technical burden, reinforcing GenAI's role as a 'thought partner' for decision-making. While largely well-received for its high-level approach, a few learners desired more specific case studies or deeper practical implementation details. Overall, it's considered an efficient and impactful guide for executives navigating the GenAI landscape.
Best suited for senior leaders seeking strategic understanding.
"Good for absolute beginners at the executive level, less so for those with some background."
"Might be better for someone completely new to AI, but I was looking for more actionable strategies."
"As a CEO, I needed a strategic overview, not a deep dive into coding."
Emphasizes GenAI's role in enhancing critical thinking.
"The 'thought partner' concept really resonated."
"The emphasis on GenAI as a 'thought partner' is spot on."
"I found the segments on critical thinking enhancement especially relevant."
Offers hands-on experience with LLMs without technical complexity.
"The live playground was surprisingly useful for getting a feel for the tech."
"The hands-on experience in the playground was a game-changer for demystifying LLMs."
"Private access to LLMs in the playground was a brilliant way to gain intuition without technical overhead."
Features valuable insights from renowned industry leaders.
"The insights from Andrew Ng and Hayden Brown were invaluable."
"The guest speakers offered great perspectives."
"The lecturers are top-notch, especially Andrew Ng, providing unique and valuable insights."
Provides a high-level, non-technical understanding.
"As a CEO, I needed a strategic overview of GenAI, not a deep dive into coding."
"It clearly explains the strategic implications of GenAI and avoids excessive jargon."
"This course brilliantly framed GenAI's potential for leadership, perfect for a busy schedule."
"I appreciate the balance between strategic insights and practical demonstrations."
Some desired more specific implementation details or case studies.
"My only minor critique is that I wished there was a bit more on practical implementation challenges."
"I found it lacked the depth I hoped for regarding specific business applications."
"I would have loved to see more case studies of how companies are actually implementing these strategies."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Role of the CEO in Navigating GenAI with these activities:
Refresh your machine learning and NLP knowledge
Review past machine learning and NLP materials to strengthen and update your knowledge and bring you up to speed for this course.
Browse courses on Machine Learning
Show steps
  • Review your old textbooks, study materials, and course notes.
  • Take practice quizzes and problems and attempt to find solutions on your own.
  • Explore online resources like Coursera, edX, and Udacity for refresher courses and tutorials on machine learning and NLP.
Follow online tutorials on Generative AI
Expand your knowledge of Generative AI by seeking out and following tutorials that will provide you with practical skills and insights.
Browse courses on Generative AI
Show steps
  • Identify reputable online platforms that offer Generative AI tutorials.
  • Select tutorials that align with your learning goals.
  • Follow the tutorial instructions carefully.
Seek guidance from mentors in the Generative AI field
Accelerate your learning by connecting with experienced professionals in the Generative AI field who can provide invaluable guidance and insights.
Browse courses on Generative AI
Show steps
  • Identify potential mentors who have expertise in Generative AI.
  • Reach out to your network or attend industry events.
  • Request mentorship and express your interest in learning about Generative AI.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Mentor junior colleagues or students on Generative AI
Refine your understanding of Generative AI by explaining concepts and providing guidance to others. This activity gives you an opportunity to master skills and knowledge at a deeper level.
Browse courses on Generative AI
Show steps
  • Identify junior colleagues or students who could benefit from your mentorship.
  • Share your knowledge and experience with them.
  • Provide guidance and support as they explore Generative AI.
Volunteer with an organization leveraging Generative AI
Gain hands-on experience with Generative AI while making a positive impact on an organization that uses Generative AI to solve real-world problems.
Browse courses on Generative AI
Show steps
  • Identify an organization that uses Generative AI for social good.
  • Reach out to the organization and inquire about volunteer opportunities.
  • Assist the organization in applying Generative AI to their initiatives.
Practice applying Generative AI to real-world business scenarios
You will put what you learn in this course into direct practice. This task can be completed multiple times to test and deepen your understanding of Generative AI's capabilities and limitations.
Browse courses on Generative AI
Show steps
  • Identify and define a specific business problem or opportunity.
  • Research and select an appropriate Generative AI tool or platform.
  • Develop and implement a Generative AI-based solution.
  • Evaluate the results and iterate as needed.
Participate in a Generative AI hackathon
Hands-on experience with Generative AI in a competitive and collaborative environment to enhance your skills and contribute to the field.
Browse courses on Generative AI
Show steps
  • Find a Generative AI hackathon that aligns with your interests.
  • Form a team or work independently.
  • Develop a Generative AI-powered solution to the hackathon challenge.
  • Present your solution to a panel of judges.
Develop a Generative AI-powered prototype for your business
This will solidify your understanding of Generative AI and its business applications, particularly the process of translating theoretical concepts into practical solutions.
Browse courses on Generative AI
Show steps
  • Define the problem or opportunity you want to address.
  • Research and select an appropriate Generative AI model.
  • Develop a proof of concept.
  • Build a functional prototype.
  • Test and evaluate your prototype.

Career center

Learners who complete The Role of the CEO in Navigating GenAI will develop knowledge and skills that may be useful to these careers:
Artificial Intelligence Engineer
Artificial Intelligence Engineers design, develop, and maintain artificial intelligence systems. They work on a variety of projects, including natural language processing, computer vision, and robotics.
See salaries and explore the career path for Artificial Intelligence Engineer
Machine Learning Engineer
Machine Learning Engineers are responsible for designing, developing, and implementing machine learning solutions. They apply machine learning algorithms to real-world problems, including building predictive models, detecting fraud, and recommending products.
See salaries and explore the career path for Machine Learning Engineer
Data Scientist
Data Scientists use scientific methods and algorithms to extract knowledge from data for businesses. To be successful in this role, you need a strong foundation in statistics and computer science, as well as experience in working with large datasets. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the use of data, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to use Generative AI to develop new products and services, make better decisions, and improve customer service.
See salaries and explore the career path for Data Scientist
Chief Technology Officer
Chief Technology Officers are responsible for providing leadership and direction for the IT department, as well as overseeing the development and implementation of new technologies. To be successful in this role, you need a deep understanding of technology and how it can be used to drive business success. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the future of technology, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to develop and implement a successful GenAI strategy, and how to use this technology to drive innovation within your company.
See salaries and explore the career path for Chief Technology Officer
Business Analyst
Business Analysts use data and technology to improve business processes and solve problems. To be successful in this role, you need a strong understanding of business and technology, as well as experience in data analysis. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the use of data, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to use Generative AI to improve business processes, make better decisions, and reduce costs.
See salaries and explore the career path for Business Analyst
Chief Operating Officer
Chief Operating Officers are typically responsible for a wide range of tasks, including planning, developing, and executing the operational policies of a company. To be successful in this role, you need a deep understanding of the way businesses work, along with experience in management and strategy. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the future of business, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to develop and implement a successful GenAI strategy, and how to use this technology to improve your company's operations.
See salaries and explore the career path for Chief Operating Officer
Chief Information Officer
Chief Information Officers are responsible for overseeing the development and implementation of IT strategies and policies, as well as managing the IT department. To be successful in this role, you need a deep understanding of technology and how it can be used to drive business success. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the future of technology, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to develop and implement a successful GenAI strategy, and how to use this technology to improve your company's IT infrastructure.
See salaries and explore the career path for Chief Information Officer
Product Manager
Product Managers are responsible for developing and managing the product roadmap, as well as working with engineers and designers to bring new products to market. To be successful in this role, you need a deep understanding of the business and the customer, as well as experience in product development. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the future of products, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to use Generative AI to develop new products and services, and how to bring these products to market successfully.
See salaries and explore the career path for Product Manager
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including strategy, operations, and technology. To be successful in this role, you need a deep understanding of business and technology, as well as experience in problem-solving and communication. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the future of business, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to use Generative AI to help your clients solve problems, make better decisions, and achieve their goals.
See salaries and explore the career path for Consultant
Entrepreneur
Entrepreneurs start and run their own businesses. To be successful in this role, you need a strong vision, a passion for your work, and a willingness to take risks. The Role of the CEO in Navigating GenAI can help you build this foundation by teaching you how to think strategically about the future of business, and how to use Generative AI to gain a competitive advantage. By the end of the course, you'll have a better understanding of how to use Generative AI to develop new products and services, and how to bring these products to market successfully.
See salaries and explore the career path for Entrepreneur
Software Engineer
Software Engineers design, develop, and maintain software systems. To be successful in this role, you need a strong foundation in computer science, as well as experience in software development. The Role of the CEO in Navigating GenAI may be useful for you if you are interested in developing software for business or technology applications. The course can help you develop a deeper understanding of these subjects, and how to use Generative AI to improve your software development skills.
See salaries and explore the career path for Software Engineer
Teacher
Teachers educate students at all levels, from kindergarten through college. To be successful in this role, you need a strong foundation in your subject area, as well as a passion for teaching. The Role of the CEO in Navigating GenAI may be useful for you if you are interested in teaching business or technology. The course can help you develop a deeper understanding of these subjects, and how to use Generative AI to improve your teaching.
See salaries and explore the career path for Teacher
Writer
Writers create content for a variety of purposes, including journalism, marketing, and fiction. To be successful in this role, you need a strong command of language, as well as a creative mind. The Role of the CEO in Navigating GenAI may be useful for you if you are interested in writing about business or technology. The course can help you develop a deeper understanding of these subjects, and how to use Generative AI to improve your writing.
See salaries and explore the career path for Writer
Researcher
Researchers conduct studies to advance knowledge in a particular field. To be successful in this role, you need a strong foundation in your subject area, as well as a passion for research. The Role of the CEO in Navigating GenAI may be useful for you if you are interested in researching business or technology. The course can help you develop a deeper understanding of these subjects, and how to use Generative AI to improve your research.
See salaries and explore the career path for Researcher
Analyst
Analysts collect, analyze, and interpret data to provide insights to businesses. To be successful in this role, you need a strong foundation in mathematics and statistics, as well as experience in data analysis. The Role of the CEO in Navigating GenAI may be useful for you if you are interested in analyzing business or technology data. The course can help you develop a deeper understanding of these subjects, and how to use Generative AI to improve your analysis.
See salaries and explore the career path for Analyst

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Role of the CEO in Navigating GenAI.
Cover image
The Ethical Algorithm
Save
Explores the ethical considerations and challenges associated with AI and machine learning algorithms. It provides valuable insights for leaders seeking to develop and implement AI systems responsibly.
The Ethical Algorithm: The Science of Socially...
Hardcover
$$
(Español) El algoritmo ético. La ciencia del diseño de...
Kindle Edition
$$
Cover image
The Master Algorithm
Save
Offers a fascinating exploration of the evolution of algorithms and their potential to transform various aspects of human society, providing valuable insights for leaders seeking to understand the broader implications of AI.
The Master Algorithm: How the Quest for the...
Paperback
$$
The Master Algorithm: How the Quest for the...
Kindle Edition
$$
(Türkçe) Master algoritma : yapay ögrenme hayatimizi nasil...
Paperback
$$
Master algorithm (Korean Edition)
Paperback
$$$
Cover image
Fundamentals of Machine Learning for Predictive...
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This comprehensive textbook provides a solid foundation in machine learning algorithms and their applications in predictive analytics. It valuable resource for learners seeking to build a deeper understanding of the technical aspects of AI and machine learning.
Fundamentals of Machine Learning for Predictive...
Hardcover
$$$
Fundamentals of Machine Learning for Predictive...
Kindle Edition
$$
Cover image
Reinforcement Learning, second edition
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This classic textbook provides a comprehensive introduction to the principles and algorithms of reinforcement learning. It valuable resource for learners interested in exploring this subfield of AI.
Reinforcement Learning, second edition: An...
Hardcover
$$$
Reinforcement Learning, second edition: An...
Kindle Edition
$$$
Cover image
Deep Learning with PyTorch
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Provides a comprehensive overview of deep learning with PyTorch. It covers the basics of deep learning, as well as the different types of deep learning models and their applications. Hands-on exercises on PyTorch for NLP are also provided.
Deep Learning with PyTorch: Build, train, and tune...
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Deep Learning with PyTorch: Build, train, and tune...
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Cover image
Dive into Deep Learning
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This introductory textbook provides a practical and accessible introduction to deep learning concepts and techniques. It is suitable for learners with a basic understanding of programming and mathematics who are interested in exploring the field.
Dive into Deep Learning
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$$
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Hands-On Machine Learning with Scikit-Learn, Keras,...
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Provides a comprehensive overview of machine learning with Scikit-Learn, Keras, and TensorFlow. It covers the basics of machine learning, as well as the different types of machine learning models and their applications. Additional resources on hands-on machine learning projects are also available online.
Hands-On Machine Learning with Scikit-Learn, Keras,...
Paperback
$$
Hands-On Machine Learning with Scikit-Learn, Keras,...
Paperback
$$$
Hands-On Machine Learning with Scikit-Learn, Keras,...
Kindle Edition
$$
Cover image
Deep Learning
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This comprehensive textbook provides a rigorous foundation in deep learning theory and algorithms. It valuable resource for learners seeking a deeper technical understanding of the subject.
Deep Learning
Paperback
$$$
Deep Learning (Adaptive Computation and Machine...
Hardcover
$$$
Deep Learning (Adaptive Computation and Machine...
Kindle Edition
$$$
Cover image
Deep Learning for Coders with fastai and PyTorch
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Provides a hands-on introduction to deep learning for coders. It covers the basics of deep learning, as well as how to use deep learning to build AI applications.
Deep Learning for Coders with Fastai and PyTorch:...
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Deep Learning for Coders with fastai and PyTorch:...
Kindle Edition
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Speech and Language Processing. An Introduction to...
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Provides a comprehensive overview of speech and language processing. It covers the basics of speech and language processing, including text processing, natural language understanding, and machine learning methods. Audio-visual materials for hands-on experience are also available online.
Speech and Language Processing An Introduction to...
Paperback
$$
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Data Mining
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Provides a comprehensive overview of data mining and machine learning. It covers data mining techniques, predictive modeling, and big data analytics. Python script resources and other supplemental materials are available online.
Data Mining: Practical Machine Learning Tools and...
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DATA MINING, 4TH EDITION
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Data Mining: Practical Machine Learning Tools and...
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Course image
Rating
4.9 Filled star Filled star Filled star Filled star Half star
Effort
4 hours to complete
Level
Introductory
Via
Coursera
Institution
Coursera
Instructor
Jeff Maggioncalda, Coursera CEO
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова magyar nyelv Bahasa Indonesia ไทย қазақша
This course belongs to a collection called Navigating Generative AI for Leaders. It's comprised of four courses:
  1. Navigating Generative AI Risks for Leaders
  2. Setting a Generative AI Strategy
  3. The Role of the CEO in Navigating GenAI (viewing)
  4. Empowering and Transforming Your Organization with GenAI
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Explores the transformative impact of Generative AI on businesses and the motivations for implementation, which is relevant to a variety of audiences
Provides hands-on experience with Generative AI within its live environment, which is beneficial for learners to gain practical skills
Involves guest speakers who are experts in the field, providing diverse perspectives and insights
Covers the capabilities and limitations of Generative AI, which is crucial for learners to understand its potential and boundaries
Requires proficiency in English as the course is conducted in English
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