Content Marketing: Create Content That Generates Leads from Udemy

The most common mistakes I see small business owners making is that they don't have any methods to connect their content to their business metrics, in particular sales. If you're spending a lot of time building content and you don't know how it's helping your business move forward, it's just time waste. This course aims to be a roadmap to fix that issue and create a link between content and sales.

A good content marketing strategy will help you get traffic, attention, and customers.

This course will provide you with the most important skills and strategies you actually need in order to succeed in our booming industry of content marketing. It will help you find the strategic shortcuts in order to obtain results fast.

You will learn how to produce quality content, gain the ability to engage your audience, and so many more.

So, if you’re ready to revolutionize your results and become a marketing expert, you’ve just found the right path.

What you'll learn in this course:

Fundamentals of content marketing
Advantages of Content Marketing
Creating Original Content
Content Promotion Strategy
Presenting content on Website
Creating a strategic plan
Driving traffic to your website
Set your content strategy and decide how to measure success
Create, maintain, and govern on-strategy content
Identify needs with your content

What's inside

Learning objectives

Fundamentals of content marketing
Creating original content
Creating a strategic plan
Presenting content on website
Advantages of content marketing

Create, maintain, and govern on-strategy content
Identify needs with your content
Content promotion strategy
Driving traffic to your website
Set your content strategy and decide how to measure success

Fundamentals of content marketing
Creating original content
Creating a strategic plan
Presenting content on website
Advantages of content marketing
Create, maintain, and govern on-strategy content
Identify needs with your content
Content promotion strategy
Driving traffic to your website
Set your content strategy and decide how to measure success

Syllabus

Introduction

Redefining Content Marketing

Content Marketing Strategies

Valuable tips for you to try

How to achieve good original content

Do your thing

Must-have Tools

Most common mistakes in content marketing

More mistakes

Understand Your Target Audience

Develop Content Marketing Goals

Focus on Specificity and Relevancy

Make Your Content Impeccable

Offer Strong Call-to-Actions

Use Content to Drive Leads

Conclusion

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces content marketing fundamentals, which are essential for beginners in the field

Provides a comprehensive overview of content marketing strategies, helping learners develop a strong foundation

Emphasizes the importance of creating original content, a key aspect of effective content marketing

Outlines the process of developing a strategic content marketing plan, crucial for achieving desired outcomes

Highlights the advantages of content marketing, such as increased traffic, attention, and customer acquisition

Requires learners to have some understanding of content marketing principles, which may not be suitable for complete beginners

Reviews summary

Basic content marketing knowledge

According to students, basic content marketing knowledge is covered in this course. However, some learners felt that the course did not meet their expectations.

Covers intro concepts in content marketing

"The course covers basic concepts of content marketing."

Course did not meet expectations

"Expected more from the course."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Content Marketing: Create Content That Generates Leads with these activities:

Read Content Marketing Fundamentals by Robert Rose

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Gain a comprehensive understanding of content marketing principles, strategies, and best practices from a leading industry expert.

View Management Fundamentals on Amazon

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Read through each chapter, taking notes and highlighting key concepts.
Complete the exercises and case studies provided in the book to test your understanding and apply the principles.
Summarize the key ideas you have learned and share your insights in a discussion forum.

Follow Content Marketing Tutorials on Hubspot Academy

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Access free and comprehensive content marketing tutorials from a reputable industry leader to deepen your understanding of key concepts.

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Explore the Hubspot Academy's library of content marketing tutorials.
Select tutorials that align with your learning goals and specific areas of interest.
Follow the tutorials step-by-step, taking notes and completing any exercises.
Apply what you have learned to your own content marketing activities.

Produce a Content Marketing Strategy

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Develop a tailored content marketing strategy that outlines your goals, target audience, and tactics to achieve desired business outcomes.

Browse courses on Content Strategy

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Define your target audience and their needs.
Establish clear content marketing goals aligned with your business objectives.
Research and identify the most effective content formats and channels for your audience.
Create a content calendar that outlines the frequency, topics, and formats of your content.
Set metrics and track your progress regularly to measure the effectiveness of your strategy and make adjustments as needed.

One other activity

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Write an Engaging Blog Post

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Craft a compelling blog post that captivates your audience, delivers valuable information, and aligns with your content marketing strategy.

Browse courses on Content Marketing

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Select a topic that is relevant to your target audience and aligns with your content marketing goals.
Conduct research to gather credible and relevant information to support your content.
Structure your post with a compelling introduction, engaging body paragraphs, and a clear conclusion.
Incorporate storytelling techniques and examples to make your content relatable and memorable.
Optimize your post for SEO to increase its visibility and reach.

Career center

Learners who complete Content Marketing: Create Content That Generates Leads will develop knowledge and skills that may be useful to these careers:

Content Writer

Content Writers excel at creating original content that engages audiences, such as blogs, white papers, and social media posts. This course will help you learn to produce high-quality content that drives traffic to websites and converts leads into customers.

See salaries and explore the career path for Content Writer

Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, executing, and analyzing digital marketing campaigns. This course will help you develop the skills you need to succeed in this role, including content marketing, search engine optimization (SEO), and social media marketing.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers are responsible for creating and managing social media content that engages audiences and drives traffic to websites. This course will teach you the skills you need to succeed in this role, including content creation, social media advertising, and community management.

See salaries and explore the career path for Social Media Manager

Marketing Specialist

As a Marketing Specialist, you will create and oversee marketing campaigns for your organization. This course will give you the strategic context you need to lead teams who produce content, all in order to drive leads and boost sales.

See salaries and explore the career path for Marketing Specialist

SEO Specialist

SEO Specialists optimize websites for search engines so that they rank higher in search results pages (SERPs). This course will teach you the skills you need to succeed in this role, including keyword research, on-page optimization, and link building.

See salaries and explore the career path for SEO Specialist

Market Research Analyst

Market Research Analysts collect and analyze data about markets and customers. This course will teach you the skills you need to succeed in this role, including research design, data analysis, and report writing.

See salaries and explore the career path for Market Research Analyst

Public Relations Specialist

Public Relations Specialists manage the public image of their organizations. This course will help you develop the skills you need to succeed in this role, including media relations, crisis communication, and social media outreach.

See salaries and explore the career path for Public Relations Specialist

Brand Manager

Brand Managers are responsible for developing and managing the brand identity of their organizations. This course will help you develop the skills you need to succeed in this role, including brand strategy, marketing communications, and customer experience management.

See salaries and explore the career path for Brand Manager

Account Executive

Account Executives are responsible for managing relationships with clients. This course will help you develop the skills you need to succeed in this role, including sales, marketing, and customer service.

See salaries and explore the career path for Account Executive

Business Development Manager

Business Development Managers are responsible for generating new business for their organizations. This course will help you develop the skills you need to succeed in this role, including lead generation, sales, and marketing.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course will help you develop the skills you need to succeed in this role, including customer service, relationship management, and product knowledge.

See salaries and explore the career path for Customer Success Manager

Product Manager

Product Managers are responsible for developing and managing products. This course may be useful in helping you understand the marketing side of product development and management.

See salaries and explore the career path for Product Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. This course may be useful in helping you understand the role of content marketing in sales.

See salaries and explore the career path for Sales Manager

Project Manager

Project Managers are responsible for planning, executing, and controlling projects. This course may be useful in helping you understand the importance of content marketing in project management.

See salaries and explore the career path for Project Manager

Web Developer

Web Developers design and develop websites. This course may be useful in helping you understand the importance of content in web development.

See salaries and explore the career path for Web Developer