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John Johnson

This course is the last in the Digital Transformation Playbook for Government professional certificate. It culminates the experience so you can apply your skills to a simulation of digital transformation in government based on real-world experiences.

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This course is the last in the Digital Transformation Playbook for Government professional certificate. It culminates the experience so you can apply your skills to a simulation of digital transformation in government based on real-world experiences.

The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.

This third course starts with adding additional key concepts of digital transformation to government, looking through the Zone-To-Win strategy by Geoffrey Moore. In almost all cases, the opportunities for governments to transform will be through improving infrastructure and operations, since business models are established by legislation and either agency policy or Defense department doctrine.

The course then goes into the journey of a systems engineering GS-14 ready to lead the change at the National Archives to move from server-based electronic records to a cloud-based storage solution. Every year, millions of requests come to the National Archives and the organization was only recently responding through use of server-based technologies that couldn’t scale to meet the petabytes of data to be stored and retrieved in the digital age from all federal agencies.

The course looks at the disruption in the form of cloud computing, big data and predictive technologies, and social engagement technologies on the National Archives and how it radically changed the way records are managed and accessed by the public for enabling research and open democracy.

This course is a lean, forged pathway to implement change in your own new strategy to innovate your program, your unit, or your business by seizing the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Clark School of Engineering.

What you'll learn

  • How to apply Digital Disruption concepts in a government framework

  • How to navigate the application and development of new emerging technologies

  • Leverage contracting opportunities to bring in new dynamic capabilities to the agency

  • Concepts on contracting and organizing for Agile teams in government

  • Driving adoption in a federal agency of new ways of working and leveraging agile strategies and planning to drive those adoptions

  • How to leverage DevOps to drive alignment amongst department stakeholders

  • Key risks and pitfalls to avoid in the implementation digital transformation journey

  • How to engage the public and evolve an offering with early adopter feedback for direct Government-to-Citizen services

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Good to know

Know what's good
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Helps learners understand and apply Geoffrey Moore's popular Zone-to-Win strategy to government, which may be valuable to certain audiences, including civil sevants and military leaders
Teaches the concepts of digital disruption, emerging technologies, and contracting, which are highly relevant to government agencies facing tech transformation
Provides guidance on navigating the adoption of new technologies and ways of working in a federal agency, which may be particularly beneficial for leaders and managers in government tech
Covers DevOps, agile strategies, and public engagement, which are valuable topics for government agencies seeking to deliver citizen-centric services
Taught by instructors from the University of Maryland's Smith School of Business and Clark School of Engineering, who have expertise in digital transformation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government with these activities:
Read 'Digital Transformation Playbook for Government'
Gain a comprehensive understanding of the course subject matter by reviewing the foundational book on which the course is based.
Show steps
  • Purchase or borrow a copy of the book.
  • Read the book in its entirety, taking notes and highlighting important concepts.
  • Review your notes and highlight sections to go back and re-read.
Review Cloud Computing Fundamentals
Strengthen understanding of cloud computing concepts before starting the course for a smoother learning experience.
Browse courses on Cloud Computing
Show steps
  • Enroll in an online course on cloud computing basics.
  • Complete the course at your own pace, making sure to understand the key concepts of cloud computing.
  • Review the course material and take practice quizzes to reinforce your learning.
Join a Study Group
Collaborate with peers to enhance your understanding and retention of course material.
Show steps
  • Connect with classmates through the course discussion forum or social media.
  • Set up regular study sessions to discuss course topics, work on projects, and quiz each other.
  • Share notes, resources, and insights with your study group members.
Five other activities
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Practice Data Analysis and Visualization Techniques
Enhance your data analysis and visualization skills to effectively communicate insights from digital transformation initiatives.
Browse courses on Data Analysis
Show steps
  • Enroll in an online course or workshop on data analysis and visualization.
  • Complete the course or workshop, practicing the techniques and tools covered.
  • Work on personal projects or contribute to open-source projects to apply your data analysis and visualization skills.
Practice Agile and DevOps Techniques
Develop proficiency in Agile and DevOps techniques to enhance your understanding and application of these concepts in the course.
Browse courses on Agile
Show steps
  • Join an online community or forum dedicated to Agile and DevOps.
  • Participate in discussions, ask questions, and share your experiences.
  • Work on personal projects or contribute to open-source projects to apply Agile and DevOps principles.
Contribute to an Open-Source Digital Transformation Project
Gain hands-on experience with digital transformation by contributing to an open-source project in the field.
Browse courses on Open Source
Show steps
  • Identify an open-source project that aligns with your interests and the course topics.
  • Join the project's community and start contributing in a meaningful way.
  • Collaborate with other contributors to improve the project's functionality and impact.
Design a Cloud-Based Storage Solution
Apply your knowledge of cloud computing and digital transformation to create a practical solution for a real-world problem.
Browse courses on Cloud Storage
Show steps
  • Identify a specific data storage requirement within your organization or a government agency.
  • Research cloud-based storage solutions and evaluate their features and capabilities.
  • Design a cloud-based storage solution that meets the identified requirements.
  • Develop a detailed plan for implementing and managing the solution.
Develop a Digital Transformation Strategy Proposal
Demonstrate your understanding of digital transformation by creating a comprehensive strategy proposal that addresses the course's key concepts.
Show steps
  • Research best practices and case studies of successful digital transformation initiatives in government.
  • Identify specific areas within your own organization or a government agency that could benefit from digital transformation.
  • Develop a detailed proposal outlining your strategy, including goals, objectives, timelines, and expected outcomes.
  • Present your proposal to your instructor or a relevant audience for feedback and discussion.

Career center

Learners who complete Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government will develop knowledge and skills that may be useful to these careers:
Systems Engineer
Systems Engineers are responsible for designing, developing, and implementing complex systems. This course may be useful for Systems Engineers who want to learn how to apply digital transformation concepts in a government framework. The course also covers topics such as contracting and organizing for Agile teams in government, which can be helpful for Systems Engineers who work on government projects.
Program Manager
Program Managers are responsible for planning, organizing, and directing the implementation of programs. This course may be useful for Program Managers who want to learn how to drive adoption of new ways of working and leverage agile strategies and planning. The course also covers topics such as key risks and pitfalls to avoid in the implementation digital transformation journey, which can be helpful for Program Managers who are leading digital transformation initiatives.
Product Manager
Product Managers are responsible for defining, developing, and launching products. This course may be useful for Product Managers who want to learn how to engage the public and evolve an offering with early adopter feedback for direct Government-to-Citizen services. The course also covers topics such as leveraging contracting opportunities to bring in new dynamic capabilities to the agency, which can be helpful for Product Managers who work on government products.
Business Analyst
Business Analysts are responsible for analyzing business needs and developing solutions. This course may be useful for Business Analysts who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Business Analysts who work on digital transformation projects.
Chief Data Officer
Chief Data Officers are responsible for leading the development and implementation of data strategies. This course may be useful for Chief Data Officers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Chief Data Officers who work on government projects.
Chief Technology Officer
Chief Technology Officers are responsible for leading the development and implementation of technology strategies. This course may be useful for Chief Technology Officers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Chief Technology Officers who work on government projects.
Chief Information Officer
Chief Information Officers are responsible for leading the development and implementation of information technology strategies. This course may be useful for Chief Information Officers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Chief Information Officers who work on government projects.
Chief Innovation Officer
Chief Innovation Officers are responsible for leading the development and implementation of innovation strategies. This course may be useful for Chief Innovation Officers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Chief Innovation Officers who work on government projects.
Chief Digital Officer
Chief Digital Officers are responsible for leading the development and implementation of digital strategies. This course may be useful for Chief Digital Officers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Chief Digital Officers who work on government projects.
Digital Transformation Manager
Digital Transformation Managers are responsible for leading the development and implementation of digital transformation strategies. This course may be useful for Digital Transformation Managers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Digital Transformation Managers who work on government projects.
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data. This course may be useful for Data Scientists who want to learn how to leverage big data and predictive technologies. The course also covers topics such as using DevOps to drive alignment amongst department stakeholders, which can be helpful for Data Scientists who work on government projects.
Chief Analytics Officer
Chief Analytics Officers are responsible for leading the development and implementation of analytics strategies. This course may be useful for Chief Analytics Officers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Chief Analytics Officers who work on government projects.
Software Engineer
Software Engineers are responsible for designing, developing, and testing software. This course may be useful for Software Engineers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Software Engineers who work on government projects.
DevOps Engineer
DevOps Engineers are responsible for bridging the gap between development and operations teams. This course may be useful for DevOps Engineers who want to learn how to use DevOps to drive alignment amongst department stakeholders. The course also covers topics such as key risks and pitfalls to avoid in the implementation digital transformation journey, which can be helpful for DevOps Engineers who work on government projects.
Information Technology Manager
Information Technology Managers are responsible for planning, organizing, and directing the implementation of information technology systems. This course may be useful for Information Technology Managers who want to learn how to apply digital disruption concepts in a government framework. The course also covers topics such as navigating the application and development of new emerging technologies, which can be helpful for Information Technology Managers who work on government projects.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government.
Provides a framework for understanding why established organizations often fail to innovate. It highlights the importance of disruptive innovation and provides strategies for overcoming the challenges associated with this type of innovation.
Provides a framework for developing a successful digital transformation strategy.
Provides a practical guide to using data science to improve public sector decision-making. It covers the key concepts and techniques of data science, as well as the challenges and opportunities associated with using data science in government.
Explores the science of habit formation and provides insights into how to change behavior.
Explores how cities can use data and technology to improve the lives of their citizens. It provides case studies and best practices from around the world.
Provides a practical guide to using lean principles to launch a successful startup. It valuable resource for entrepreneurs who are looking to develop and validate their business ideas quickly and efficiently.
Provides a unique perspective on building a successful startup. It argues that startups should focus on creating something new and innovative, rather than trying to improve upon existing products or services.

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