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Don Peppers

Led by Don Peppers, one of the world’s most respected experts on customer experience and customer focused business strategy, this course will offer in-depth insights into how to build and maintain a truly customer-centric business.

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Led by Don Peppers, one of the world’s most respected experts on customer experience and customer focused business strategy, this course will offer in-depth insights into how to build and maintain a truly customer-centric business.

Over the four hours that this training takes, you will acquire the necessary abilities to engage customers, make the most out of your services, and overall, improve performance in your company.

Keywords:

Customer-Centric

Customer Experience

Customer Loyalty

Customer relationship management

Retention strategies

Engage Customers

Improve Performance

Services Optimization

Abilities acquisition

In-Depth Insights

What you'll learn

  • Effectively understand and adapt to the rapidly changing needs of your customers
  • Properly align your products and services to provide long term customer value
  • The skills needed to build trust between your customers and organization
  • How technology can be used to further enhance the customer experience

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What's inside

Learning objectives

  • Effectively understand and adapt to the rapidly changing needs of your customers
  • Properly align your products and services to provide long term customer value
  • The skills needed to build trust between your customers and organization
  • How technology can be used to further enhance the customer experience

Syllabus

Module 1: Understanding the customer dimension
Module 2: Customer experience is everything
Module 3: Customer-centric marketing
Module 4: Customer-centric selling
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Module 5: Customer-centric service
Module 6: Winning through leadership

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches skills, knowledge, and tools that are highly industry relevant
Provides in-depth insights from world renowned expert Don Peppers on customer experience and customer focused business strategy
Taught by expert Don Peppers, who is recognized for his work in customer experience and customer focused business strategy
Course modules cover core aspects of customer-centric business, from understanding customer needs to delivering excellent service
Designed for individuals involved in business and customer relationship management
Requires prior knowledge in customer experience, marketing, or related fields to fully benefit from the course

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Competing in a Customer-Centric World by Don Peppers with these activities:
Review the EDX platform
Provides familiarity with the EDX platform which will be necessary to complete the course.
Show steps
  • Explore the course syllabus and schedule
  • Review the course materials
  • Review the assignments
  • Review the discussion forums
Read 'The Customer-Centric Enterprise' by Peter Fader
This book provides a comprehensive overview of customer-centricity and its importance in business.
Show steps
  • Purchase or borrow the book
  • Read the book and take notes
  • Discuss the book with classmates or colleagues
Customer-Centric Resource Compilation
Creating a compilation will provide a useful resource for the course and reinforce knowledge of customer-centricity.
Browse courses on Customer Centricity
Show steps
  • Gather articles, videos, and other resources on customer-centricity
  • Organize the resources by topic
  • Create a reference guide or document
  • Share the compilation with classmates
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend an industry conference or webinar on customer experience
Attendance will help you connect with professionals in the field and learn about the latest trends in customer experience.
Browse courses on Customer Experience
Show steps
  • Research upcoming industry events
  • Identify relevant sessions or speakers
  • Register for the event
  • Attend the event and actively participate
Attend a workshop on customer experience design
This workshop will help you develop the skills and knowledge needed to design and implement effective customer experiences.
Browse courses on Customer Experience
Show steps
  • Research upcoming workshops
  • Identify relevant workshops
  • Register for a workshop
  • Attend the workshop and actively participate
Analyze case studies on customer-centric businesses
Analyzing case studies will help you apply the concepts learned in the course to real-world examples.
Show steps
  • Identify relevant case studies
  • Read and analyze the case studies
  • Identify the key success factors
  • Develop recommendations for improvement
Mentor a junior colleague or student in customer experience
This activity will help you solidify your understanding of customer experience by teaching and assisting others.
Browse courses on Customer Experience
Show steps
  • Identify a mentee
  • Set clear goals and expectations
  • Provide guidance and support
  • Monitor progress
Contribute to an open-source customer relationship management system
This activity will provide you with hands-on experience working with a real-world customer relationship management system.
Show steps
  • Identify a suitable open-source CRM system
  • Join the community and contribute to the project
  • Document your contributions
  • Share your experience with classmates

Career center

Learners who complete Competing in a Customer-Centric World by Don Peppers will develop knowledge and skills that may be useful to these careers:
Chief Customer Officer
The Chief Customer Officer (CCO) is responsible for overseeing all aspects of customer experience, from marketing and sales to service and support. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer behavior, the latest customer experience trends, and how to use technology to improve customer interactions.
Customer Success Manager
Customer Success Managers (CSMs) are responsible for helping customers get the most value from their products or services. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer needs, how to build relationships with customers, and how to use data to track customer progress.
Director of Customer Experience
The Director of Customer Experience is responsible for developing and implementing strategies to improve customer satisfaction and loyalty. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer experience best practices, how to measure customer satisfaction, and how to use technology to improve customer interactions.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that attract and retain customers. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer behavior, the latest marketing trends, and how to use technology to reach your target audience.
Product Manager
Product Managers are responsible for developing and managing products that meet the needs of customers. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer behavior, how to conduct market research, and how to use technology to develop and manage products.
Service Manager
Service Managers are responsible for overseeing all aspects of customer service, from answering customer inquiries to resolving customer complaints. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer needs, how to build relationships with customers, and how to use technology to improve customer service.
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve revenue goals. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of customer behavior, the latest sales techniques, and how to use technology to manage your sales team.
Consultant
Consultants help businesses improve their performance by providing them with advice and guidance. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of business best practices, how to analyze data, and how to communicate effectively with clients.
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make better decisions. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of data analysis techniques, how to use technology to manage data, and how to communicate your findings to decision-makers.
Market Researcher
Market Researchers conduct research to help businesses understand their customers and markets. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of research methods, how to analyze data, and how to communicate your findings to decision-makers.
Project Manager
Project Managers plan, execute, and close projects. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of project management best practices, how to use technology to manage projects, and how to communicate effectively with stakeholders.
Systems Analyst
Systems Analysts design, develop, and implement computer systems. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of systems analysis techniques, how to use technology to develop and manage systems, and how to communicate effectively with stakeholders.
Quality Assurance Manager
Quality Assurance Managers ensure that products and services meet quality standards. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of quality assurance best practices, how to use technology to manage quality, and how to communicate effectively with stakeholders.
Technical Writer
Technical Writers create documentation that explains how to use products and services. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of technical writing best practices, how to use technology to create documentation, and how to communicate effectively with readers.
Trainer
Trainers develop and deliver training programs to teach employees new skills and knowledge. This course can help you develop the skills and knowledge you need to succeed in this role by providing you with a deep understanding of learning principles, how to develop and deliver training programs, and how to assess the effectiveness of training.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Competing in a Customer-Centric World by Don Peppers.
Explores the concept of the experience economy, in which businesses compete on the basis of the experiences they provide to their customers. It valuable read for anyone who wants to learn more about the principles and practices of creating memorable and engaging customer experiences.
Provides a framework for understanding how disruptive technologies can lead to the downfall of large, established companies. It valuable read for anyone who wants to learn more about the challenges and opportunities of innovation.
Provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers. It valuable read for anyone who wants to learn more about the principles and practices of marketing and selling to different customer segments.
Provides a framework for building and launching successful startups. It valuable read for anyone who wants to learn more about the principles and practices of lean startup.
Provides a practical guide to getting customers for your startup. It valuable read for anyone who wants to learn more about the principles and practices of customer acquisition.
Provides a framework for understanding the difference between good and bad strategy. It valuable read for anyone who wants to learn more about the principles and practices of strategic planning.
Provides a unique and thought-provoking perspective on the future of technology and entrepreneurship. It valuable read for anyone who wants to learn more about the potential of technology to change the world.
Provides a framework for understanding how businesses can create and sustain successful growth. It valuable read for anyone who wants to learn more about the principles and practices of innovation.
This classic work of military strategy provides insights that can be applied to business and other competitive situations. It valuable read for anyone who wants to learn more about the principles and practices of strategy.
Provides a framework for personal and professional effectiveness. It valuable read for anyone who wants to learn more about the principles and practices of personal development.
Provides a framework for escaping the traditional 9-5 workweek and creating a more fulfilling life. It valuable read for anyone who wants to learn more about the principles and practices of lifestyle design.

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