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Chris Rawson, Subra Ananthram, Jo Li Tay, and Danelle Cross

This course will benefit individuals who are passionate about social justice and creating social impact with a view to transforming the lives of the underserved. From social entrepreneurs, to those employed in a not-for-profit, and entrepreneurs who value corporate social responsibility/sustainability within a business/government, this course will allow you to gain the relevant knowledge, tools and skill-sets to further your passion for social change.

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This course will benefit individuals who are passionate about social justice and creating social impact with a view to transforming the lives of the underserved. From social entrepreneurs, to those employed in a not-for-profit, and entrepreneurs who value corporate social responsibility/sustainability within a business/government, this course will allow you to gain the relevant knowledge, tools and skill-sets to further your passion for social change.

Throughout the course, there is in-depth interviews with four successful social entrepreneurs, Selco in India, Friendship in Bangladesh, Edible Garden City in Singapore and Greenbatch in Perth, Australia. Each of these social ventures has a clearly identifiable social mission and they have generously shared insights as to how they balance social aspirations with financial viability and how they have achieved scalabilty whilst minimising operational costs.

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What's inside

Learning objectives

  • Summarise the importance of social entrepreneurship
  • Explain how social entrepreneurships differ from traditional entrepreneurships
  • Use design thinking to generate solutions for a social problem
  • Delineate the characteristics of effective social entrepreneurs
  • Explore the different types of social entrepreneurships including structures and business models, and
  • Apply the disciplined entrepreneurship approach from ideation to developing the product plan
  • After completing this course, you will be able to:

Syllabus

Module 1 - Fundamentals of social entrepreneurship (Part 1)
identify the key features of social entrepreneurship
differentiate between social entrepreneurship and traditional entrepreneurship
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Module 2 - Fundamentals of social entrepreneurship (Part 2)
identify the key motivations of social entrepreneurs
describe the importance of social entrepreneurships in relation to consumers, communities and societies
Module 3 – Design thinking for social entrepreneurship
identify the key stages of design thinking
understand the role of design thinking in entrepreneurship and social innovation
use design thinking to generate solutions for a social problem
Module 4 – Disciplined approach to social entrepreneurship (Part 1)
create valuable specificity through market segmentation and defining a beachhead market
develop an end user profile using multiple personas who share your values
calculate your potential total addressable market
Module 5 – Disciplined approach to social entrepreneurship (Part 2)
define the customer experience directly related to the product or services you are providing
quantify the unique value you bring to your target customer using use-case diagrams
map the process needed to acquire customers/end users
Module 6 - Disciplined approach to social entrepreneurship (Part 3)
develop a business model that incorporates your social values
determine how you will overcome common obstacles in getting your product/service adopted by customers
identify and test key assumptions in the business model

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops your understanding of social entrepreneurship from its fundamentals to sophisticated methods
Provides real-world examples of social entrepreneurship through interviews with successful social entrepreneurs
In-depth case studies of social ventures illustrate how to balance social goals with financial sustainability
Covers design thinking to help you generate solutions for social problems
Demonstrates how to use a disciplined approach to entrepreneurship, from ideation to product development
Suitable for both beginners and those wanting to enhance their social entrepreneurship skills

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Disciplined Approach to Social Entrepreneurship with these activities:
Read Social Entrepreneurship: What Everyone Needs to Know
Gain insights from experts in the field by reading a seminal book on social entrepreneurship that provides a comprehensive overview of the topic.
Show steps
  • Read the book and take notes on the key concepts.
  • Summarize the main arguments of the book.
  • Identify the key challenges and opportunities for social entrepreneurs.
Attend a social entrepreneurship workshop
Connect with like-minded individuals and learn from experienced social entrepreneurs by attending a workshop on social entrepreneurship.
Browse courses on Social Entrepreneurship
Show steps
  • Find a social entrepreneurship workshop in your area.
  • Register for the workshop and attend.
  • Participate actively in the workshop and take notes.
Form a study group with other students
Enhance your understanding of course concepts and build a support network by forming a study group with other students enrolled in the course.
Browse courses on Social Entrepreneurship
Show steps
  • Identify other students who are interested in forming a study group.
  • Set up regular meeting times and a study schedule.
  • Discuss course materials, review notes, and work on assignments together.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Design Thinking Exercise
Enables you to apply design thinking principles to a real-world social problem, fostering a deeper understanding of its methodology.
Browse courses on User-Centered Design
Show steps
  • Identify: Choose a social problem that you are passionate about.
  • Research: Gather data and conduct interviews to understand the problem thoroughly.
  • Ideate: Brainstorm and generate potential solutions using design thinking techniques.
  • Prototype: Create a basic prototype or model of your solution.
  • Test: Evaluate and refine your prototype based on feedback from users.
Complete the Google Social Entrepreneurship Certificate
Supplement your course learning with a structured online certificate program that offers practical guidance and case studies on social entrepreneurship.
Browse courses on Social Entrepreneurship
Show steps
  • Enroll in the Google Social Entrepreneurship Certificate.
  • Complete the online modules and assignments.
  • Apply the concepts you learn to your own social venture or social impact project.
Volunteer for a social enterprise
Gain practical experience in the field of social entrepreneurship by volunteering for an organization that is working to solve a social problem.
Browse courses on Social Entrepreneurship
Show steps
  • Identify a social enterprise that you are interested in.
  • Contact the organization and inquire about volunteer opportunities.
  • Attend a volunteer orientation and training.
  • Participate in volunteer activities and make a meaningful contribution.
Value Proposition Analysis
Sharpens your ability to define a compelling value proposition and identify your target market.
Browse courses on Value Proposition
Show steps
  • Analyze: Examine case studies and examples of successful social ventures.
  • Define: Create a value proposition for a social enterprise idea of your own.
  • Segment: Identify and describe your target customer segments.
  • Validate: Test your value proposition and market assumptions through surveys or interviews.
Contribute to an open-source social entrepreneurship platform
Make a direct contribution to the social entrepreneurship community by participating in open-source projects that support social ventures.
Browse courses on Social Entrepreneurship
Show steps
  • Identify an open-source social entrepreneurship platform that you are interested in.
  • Join the community and learn about the project.
  • Find a way to contribute to the project, such as by writing code, designing UI, or translating content.
Community Engagement Project
Allows you to apply your learning in a practical setting and gain valuable experience in the field of social entrepreneurship.
Show steps
  • Identify: Find a community organization that aligns with your interests and skills.
  • Connect: Contact the organization and express your interest in volunteering.
  • Contribute: Actively participate in projects or programs, providing support to the organization's mission.
  • Reflect: Observe and document your experiences, reflecting on the challenges and rewards of social entrepreneurship.
Design a social venture
Solidify your understanding of the concepts of social entrepreneurship and social innovation by designing a social venture that addresses a specific social problem.
Browse courses on Social Entrepreneurship
Show steps
  • Identify a social problem that you are passionate about solving.
  • Research the problem and the existing solutions.
  • Develop a solution that is both innovative and sustainable.
  • Create a business plan for your social venture.
  • Pitch your social venture to potential investors.
Develop a social impact plan
Synthesize your learning by developing a comprehensive social impact plan that outlines your social venture's goals, strategies, and measurement indicators.
Browse courses on Social Impact
Show steps
  • Define your social venture's mission and goals.
  • Identify the target population and the social problem that you are addressing.
  • Develop a strategy for achieving your goals.
  • Identify key performance indicators to measure the impact of your social venture.
  • Create a budget and a timeline for your social venture.
Social Impact Business Plan
Provides hands-on experience in developing a comprehensive business plan for a social enterprise, integrating all course concepts into a practical application.
Browse courses on Social Impact Assessment
Show steps
  • Research: Study different types of social enterprise models and their success factors.
  • Develop: Outline your business idea, including its mission, goals, and target market.
  • Analyze: Conduct a market and competitive analysis to identify opportunities and challenges.
  • Design: Plan your operations, including marketing, sales, and financial strategies.
  • Present: Present your business plan to a panel of experts for feedback and guidance.

Career center

Learners who complete Disciplined Approach to Social Entrepreneurship will develop knowledge and skills that may be useful to these careers:
Social Entrepreneur
Social entrepreneurs want to make the world a better place. They think like entrepreneurs and understand marketing, business plans, and budgeting. However, they work to achieve social objectives instead of making a profit. This course may be useful for individuals interested in starting their own social enterprise. It provides foundational knowledge in social entrepreneurship and shows how to develop a product plan.
Nonprofit Director
Nonprofit directors lead nonprofit organizations that are not government-run. These leaders manage programs and staff to make a social impact. This course may be useful for people who wish to lead a nonprofit organization. It gives insight into the different types of social entrepreneurship.
Social Worker
Social workers help people overcome obstacles to improve their lives. They work with individuals, families, groups, and communities.
Community Organizer
Community organizers mobilize people to work together to improve their communities. They work on issues such as affordable housing, education, and healthcare.
Policy Analyst
Policy analysts research and analyze policies to inform decision-making. They work in a variety of settings, including government, nonprofits, and businesses.
Program Manager
Program managers plan and implement programs to achieve specific goals. They work in a variety of settings, including nonprofits, businesses, and government.
Grant Writer
Grant writers write proposals to secure funding for nonprofits and other organizations.
Fundraising Manager
Fundraising managers plan and execute fundraising campaigns for nonprofits and other organizations.
Social Impact Consultant
Social impact consultants help businesses and organizations measure and improve their social impact.
Sustainability Manager
Sustainability managers develop and implement strategies to reduce the environmental impact of businesses and organizations.
Corporate Social Responsibility Manager
Corporate social responsibility managers develop and implement strategies to improve the social and environmental performance of businesses.
Environmental Scientist
Environmental scientists study the environment and develop solutions to environmental problems.
Public Health Educator
Public health educators develop and implement programs to promote health and prevent disease.
Education Consultant
Education consultants help schools and other organizations improve their educational programs.
Marketing Manager
Marketing managers develop and implement marketing campaigns to promote products and services.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Disciplined Approach to Social Entrepreneurship.
Provides a comprehensive overview of social entrepreneurship, with a focus on the theory of change approach. It valuable resource for anyone who wants to learn more about the field.
Introduces the concept of the "lean startup" approach, which method for developing and testing new business ideas quickly and efficiently.
Identifies the five dysfunctions that can prevent a team from being successful.
Provides a sequel to "The Innovator's Dilemma" and explores how to create and sustain successful growth.

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