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Chris Croft

Customer Service: Delight Your Customers with Customer Care

Master Customer Service - delight your customers using great customer care and benefit from lifelong loyalty and referrals

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Customer Service: Delight Your Customers with Customer Care

Master Customer Service - delight your customers using great customer care and benefit from lifelong loyalty and referrals

Do your customers LOVE you? Do they rave to their friends about what a great company you are? Would they ever consider switching to a competitor? Do they always leave your premises happy and well cared for? You might think this is a faraway dream, too expensive to achieve, or simply impossible for a product/business like yours….But guess what - it’s not. Customer Service can make all of those goals come true, and doesn’t need to cost you anything except creativity and passion. 

Amazingly there are almost no official theories, tools or frameworks out there talking about Customer Care. For me it’s one of the most powerful and underestimated marketing, sales and leadership areas. So, I have created a step by step course you can use to come up with original, cost effective and unique ways to delight every customer and have them coming back to you time after time. Imagine if all your customers became repeat clients, and referred you to others many times over? You could fire your whole sales and marketing team. In my experience, most employees genuinely want to do a good job and make customers happy, but often don’t have the tools or empowerment to make it a reality. This course fixes that with simple, tried and tested ideas that have been working for decades. 

Over my 20 year management coaching career I've seen thousands of businesses... and I've pinpointed all the ways they could improve their customer service. The challenge with Customer Service is you need to be constantly ahead of your competitors and offering something unique and special to delight the customer. If you don't already have fresh Customer Service ideas popping up on a daily basis I’d highly recommend taking this course. It will allow you to build a loyal fanbase of customers who would never dream of spending their money elsewhere... and that could multiply your revenues many times over.

Chris Croft is an international speaker, and widely published author, who's been teaching Customer Service to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life-changing skills for home and work.

The course overview includes:

  • Thirty unique ways to create Customer Care delights

  • Provide incredible service even with zero industry experience

  • Motivate your employees to go over and above

  • Highlight missed opportunities to delight customers

  • Turn every customer into a lifelong fan

  • Benefit from repeat sales, upselling and referrals

  • And as always it's 100% practical, and with no technical jargon. 

  • And lots lots more.

By becoming great at Customer Service, not only will you benefit from customers never switching to a competitor, but you'll also have made your company thousands in referral and repeat sales.

This course comes with a 30 day money back guarantee

Enroll now

What's inside

Learning objectives

  • Be flooded with ideas on how to delight customers
  • Stand out from competitors with unique customer experiences
  • Create customers who are loyal for life and sing your praises to friends and family
  • Help your team or employees give great service and be creative with new ideas

Syllabus

Introduction
What to Expect
What is Customer Service
Idea 6 - Invite the Queen for Tea
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Offers practical strategies to enhance customer care, which can lead to increased customer loyalty and positive word-of-mouth referrals, directly impacting revenue
Provides a framework for generating original and cost-effective ways to delight customers, which is valuable for businesses seeking a competitive edge
Explores a wide range of customer service ideas, which can help businesses identify missed opportunities and improve customer interactions across various touchpoints
Focuses on creating unique customer experiences to stand out from competitors, which is essential in today's competitive market
Includes ideas such as 'Invite the Queen for Tea' and 'Be a Rule Breaker,' which may require adaptation to fit specific business contexts and customer demographics
Teaches methods to motivate employees to exceed expectations, which is crucial for consistent and exceptional customer service delivery

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Reviews summary

Practical customer service ideas from chris croft

According to learners, this course offers a treasure trove of practical and actionable ideas for improving customer service. Many found Chris Croft to be an engaging and entertaining instructor who presents concepts in an easy-to-understand way. Students appreciated the focus on real-world application and felt the content provided tangible strategies they could implement immediately to delight customers and build lifelong loyalty. While some reviewers noted the course is beginner-friendly, the overwhelming sentiment is that it delivers on its promise of providing fresh and effective customer care techniques.
Course is accessible and easy to understand.
"Easy to understand and follow, even for someone new to formal customer service training."
"No technical jargon as promised, very clear and concise."
"Provides incredible service even with zero industry experience."
"While it's great for beginners, experienced people might find some parts basic."
Helps view customer service from new angles.
"The course really helped me highlight missed opportunities to delight customers."
"It allowed me to build a loyal fanbase of customers..."
"Came away with so many fresh ideas I hadn't considered before. Definitely worth it."
"Helped me look at customer care from a different perspective and identify areas for improvement."
Chris Croft is praised for engaging teaching style.
"Chris Croft is a fantastic teacher, very engaging and makes learning enjoyable."
"The instructor is great, very clear and keeps you interested throughout the lectures."
"Chris has an entertaining and practical teaching style... kept me engaged and amused."
"I appreciate Chris Croft's energy and clear explanations. He makes a potentially dry topic lively."
Content can be applied to work right away.
"I could immediately apply the strategies learned to my customer interactions, saw positive results quickly."
"These are life-changing skills for home and work. I've already started implementing some ideas."
"The course provides practical tools and strategies they can immediately apply."
"Great course with ideas you can use straight away to make your customers feel valued."
Packed with actionable customer service strategies.
"Full of practical ideas, really helped improve how we handle customer interactions."
"I found myself jotting down ideas constantly, many were immediately applicable to my job."
"The course is 100% practical and gives you actionable tips, not just theory. Highly recommended!"
"I learned simple, tried and tested ideas that have been working for decades in customer service."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Customer Service Mastery: Delight Every Customer with these activities:
Review Customer Service Fundamentals
Reviewing customer service fundamentals will help you better understand the advanced concepts and strategies taught in this course.
Browse courses on Customer Relations
Show steps
  • Review the definition of customer service and its importance.
  • Identify the key elements of excellent customer service.
  • Consider the impact of poor customer service.
Read 'The Effortless Experience' by Matthew Dixon
Reading 'The Effortless Experience' will provide insights into how to reduce customer effort and improve loyalty.
Show steps
  • Obtain a copy of 'The Effortless Experience' by Matthew Dixon and Nick Toman.
  • Read the book, focusing on the strategies for reducing customer effort.
  • Identify areas where you can reduce customer effort in your own business or role.
Read 'Hug Your Customers' by Jack Mitchell
Reading 'Hug Your Customers' will provide real-world examples of how to personalize customer interactions and build lasting relationships.
View Hug Your Customers on Amazon
Show steps
  • Obtain a copy of 'Hug Your Customers' by Jack Mitchell.
  • Read the book, focusing on the strategies for personalization.
  • Reflect on how these strategies can be applied to your own business or role.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Role-Play Customer Service Scenarios
Practicing customer service scenarios will help you develop your communication and problem-solving skills in a safe and controlled environment.
Show steps
  • Find a partner to role-play with.
  • Create a list of common customer service scenarios.
  • Take turns playing the roles of customer and service representative.
  • Provide each other with feedback on your performance.
Create a Customer Service Training Module
Creating a training module will help you solidify your understanding of customer service principles and how to effectively communicate them to others.
Show steps
  • Choose a specific customer service skill or concept to focus on.
  • Research best practices and create engaging content for the module.
  • Develop interactive exercises or activities to reinforce learning.
  • Present the training module to a small group and gather feedback.
Develop a Customer Service Improvement Plan
Developing a customer service improvement plan will allow you to apply the concepts learned in the course to a real-world scenario.
Show steps
  • Identify an area of customer service that needs improvement in a business.
  • Analyze the current customer service processes and identify pain points.
  • Develop a plan to address the identified issues and improve customer satisfaction.
  • Present the plan to stakeholders for feedback and implementation.
Mentor junior colleagues
Mentoring others helps reinforce your own understanding of customer service principles and provides valuable leadership experience.
Show steps
  • Offer guidance and support to junior colleagues in customer service roles.
  • Share your knowledge and experience to help them improve their skills.
  • Provide constructive feedback and encouragement.

Career center

Learners who complete Customer Service Mastery: Delight Every Customer will develop knowledge and skills that may be useful to these careers:
Customer Service Representative
A Customer Service Representative addresses customer inquiries, resolves issues, and ensures customer satisfaction. This role thrives on effective communication and problem-solving skills. This course will help you understand how to go above and beyond to create memorable experiences for customers. The syllabus on generating customer service ideas and staying alert for opportunities will be invaluable in helping you excel as a Customer Service Representative and make your company stand out from competitors. The course's focus on personalization will also help you build strong customer relationships and ensure repeat business.
Customer Service Manager
A Customer Service Manager leads a team of customer service representatives, develops customer service strategies, and ensures the delivery of excellent service. A vital part of this role is spotting ways to improve customer experience and motivating employees. This course teaches you thirty unique ways to create customer care. It may be useful in equipping you with the tools to lead and inspire your team to deliver exceptional customer service. You'll also learn how to highlight missed opportunities to delight customers, which is crucial for continuous improvement in the role of the Customer Service Manager.
Retail Manager
A Retail Manager oversees the daily operations of a retail store, including managing staff, ensuring customer satisfaction, and maximizing sales. A key component to this role is ensuring every customer leaves the store happy. This course will help you identify missed opportunities to delight customers and motivate your employees to go above and beyond. The ideas offered on creating customer care will be invaluable for a Retail Manager looking to enhance the shopping experience and build customer loyalty. The emphasis on practical, jargon-free solutions will also make implementation easier.
Customer Success Manager
A Customer Success Manager works proactively with customers to ensure they achieve their desired outcomes while using a company's products or services. This role requires strong communication, problem-solving, and analytical skills. You will learn how to turn every customer into a lifelong fan and benefit from repeat sales, upselling, and referrals. This course may be useful in helping you develop a customer-centric approach and proactively identify opportunities to help customers succeed. The focus on motivating employees to go above and beyond will also be useful for Customer Success Managers.
Receptionist
A Receptionist greets visitors, answers phone calls, and provides general administrative support in an office setting. This role requires excellent communication and interpersonal skills, as well as a friendly and helpful attitude. In this role, the first impression is crucial. The course syllabus covers ways to generate ideas which would come in particularly handy to use in the role of the Receptionist. You can also learn how to stand out from the competitors which is useful in the role of Receptioninst.
Account Manager
An Account Manager is responsible for managing and growing relationships with a portfolio of clients or accounts. This role involves understanding client needs, providing solutions, and ensuring client satisfaction and retention. This course offers insights into creating unrequested perks and understanding how to make every contact point count. These skills will allow you to develop a proactive and personalized approach to account management. The focus on building personal relationships and understanding different personality types may be useful for Account Managers.
Client Relationship Manager
A Client Relationship Manager cultivates and maintains strong relationships with clients, serving as the main point of contact and ensuring their needs are met. This career involves proactive communication, problem-solving, and a focus on client satisfaction. This course may be useful as it provides insights into building personal relationships with customers and offering unique experiences. The modules on personalization, keeping in touch, and understanding different personality types are helpful in building rapport and trust as a Client Relationship Manager. By mastering the art of customer care, you ensure client loyalty and drive business growth.
Sales Representative
A Sales Representative identifies and pursues new sales opportunities, builds relationships with potential clients, and closes deals to meet sales targets. The most successful professionals in this field are passionate about ensuring long-term satisfaction. The course's lessons about creating customers who sing your praises to friends and family is helpful in expanding a client base. The course also provides invaluable methods of generating enthusiasm and passion in a company's sales force.
Marketing Manager
A Marketing Manager develops and executes marketing strategies to promote products or services. This role requires creativity, analytical skills, and a deep understanding of customer behavior. This course might be useful in helping you generate fresh ideas about customer care. This course also teaches how to offer something unique and special, which is exactly the kind of thinking a Marketing Manager needs. The course suggests avoiding perceived indifference and being flexible which are valuable for anyone in the sales and marketing area.
Business Development Manager
A Business Development Manager identifies and pursues new business opportunities, builds strategic partnerships, and drives revenue growth for an organization. This role requires strong networking, communication, and negotiation skills. Creating loyal fans and repeat customers is crucial to any business development strategy. The course will help you identify ways to generate ideas that create referral opportunities. This course might be useful in helping you stand out from competitors and attract new clients.
Training and Development Specialist
A Training and Development Specialist designs and delivers training programs to enhance employee skills and knowledge, often with a focus on customer service skills. The course emphasizes practical, jargon-free solutions, which is important for developing effective training programs. By using these unique ways to create customer care, you can empower employees to deliver exceptional results and create memorable experiences. The syllabus can be used to provide incredible service even with zero industry experience.
Hospitality Manager
A Hospitality Manager oversees the operations of a hotel, restaurant, or other hospitality establishment. A key part of this role is ensuring customer satisfaction. This course provides insight into how to motivate team or employees to give great service and be creative with new ideas. The course will help you identify unique ways to create customer care which can be implemented throughout the company. The course also suggests the important of creating a lasting impression on customers.
Event Planner
An Event Planner coordinates and manages events, such as conferences, weddings, and corporate gatherings. This role requires strong organizational and communication skills, as well as the ability to handle multiple tasks and details. A key aspect of this role is creating memorable experiences. This course may be useful in helping you develop creative ideas for customer care that will leave a lasting impression on event attendees. The course can also help you highlight missed opportunities to delight customers.
Public Relations Specialist
A Public Relations Specialist manages an organization's communication with the public, building and maintaining a positive image. This role requires excellent writing and communication skills, as well as the ability to craft compelling messages. This course may be useful in showing ways to generate ideas for customer care. Standing out from competitors and knowing how to remain unique is crucial to developing a positive image for an organization. The focus on developing personal relationships is also useful for Public Relations Specialists.
Social Media Manager
A Social Media Manager is responsible for developing and implementing an organization's social media strategy. This role involves creating engaging content, monitoring social media channels, and interacting with followers. In this role, understanding the best ways to engage with customers is crucial. This course may be useful in teaching you how to generate ideas for customer care in social media. Standing out from competitors is also especially important on social media.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Customer Service Mastery: Delight Every Customer.
Challenges the conventional wisdom that exceeding customer expectations is the key to loyalty. Instead, it argues that reducing customer effort is the most effective strategy. This book provides a data-driven approach to improving customer service. It useful reference for understanding how to streamline processes and make it easier for customers to do business with you.
Emphasizes building personal relationships with customers to foster loyalty. It provides practical advice on creating a customer-centric culture within a business. Reading this book will provide additional context and real-world examples to supplement the course material. It valuable resource for understanding the importance of personalization in customer service.

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