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Branding and Customer Experience

Branding: The Creative Journey,

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
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Rating 4.4 based on 15 ratings
Length 6 weeks
Effort 2-3 hours/week
Starts Mar 8 (5 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor Michael Thompson
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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What people are saying

acertada sobre lo complejas

Me ha ayudado mucho a obtener una visión más acertada sobre lo complejas que pueden llegar a ser las decisiones de cliente potenciales, y su impacto en la reputación e imagen de una marca.

cabo mi labor profesional

He logrado identificar puntos y conceptos en los que me gustaría ahondar más pues me resultan indispensables para llevar a cabo mi labor profesional con éxito.El formato y el profesor me parecieron excelentes, solo creo que hubiera preferido que el ejercicio de customer journey map fuera un poco más challenging.

la reputación e imagen

map fuera un poco

ones which u initially

Every time a new query on answers is generated means you can never improve, next time the ones which u initially got right will be marked zero and you will be left for next attempt.

pleasant format provided by

Very insightful and very interesting to follow thanks to the video and lectures.Thank you so much for this pleasant format provided by great professors.

profesional con éxito.el formato

resultan indispensables para llevar

brand management department

great content Muy buen profeso Please don't get me wrong, Professor Thompson is an excellent professor and the knowledge in the videos will always help and guide me on customer experience projects and alignment of CX and Brand Management department.

assignment reviews system

The assignment reviews system is highly ambiguous and they don't know what they want.

can never improve

ha ayudado mucho

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Branding & Design Specialist $57k

Agent Branding Designer $58k

Branding & Promotional Specialist $66k

Branding & Marketing Specialist $68k

Branding, Retail Banking $75k

Branding & Communications Officer $76k

Operations, Creative and Branding $78k

Manager, Branding & Marketing $80k

Branding $83k

Analyst, Branding and Communications $85k

Senior Branding Designer $106k

Director, Creative & Branding $133k

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Rating 4.4 based on 15 ratings
Length 6 weeks
Effort 2-3 hours/week
Starts Mar 8 (5 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor Michael Thompson
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Leadership And Management

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