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Introduction to Marketing

This course is a part of Business Foundations, a 6-course Specialization series from Coursera.

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

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University of Pennsylvania

Rating 4.3 based on 56 ratings
Length 6 weeks
Effort 5 weeks of study, 4-6 hours/week
Starts Nov 25 (last week)
Cost $99
From University of Pennsylvania via Coursera
Instructors Barbara E. Kahn, Peter Fader, David Bell
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

According to other learners, here's what you need to know

customer centricity in 4 reviews

The course tries to teach the importance of branding, and customer centricity, and personifies how not to do it.

Introduction to Marketing is a course that covers a lot of ground on Marketing management including branding, customer centricity and strategies for entering into the market.

Very useful course covering the basics of brnding, customer centricity and go to market.

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highly recommend in 3 reviews

One of the best MOOCs I have taken to date and highly recommend.

I highly recommend it!

recommend it in 3 reviews

I recommend it to everyone who wants to learn about marketing.

about marketing in 2 reviews

In the end, I learned more about marketing than he did in his class at the respectable university with higher attendance fees.

It´s more important for my job, I need to Leander Marketing and your course its interesting I work in Marketing This course is important to get a little more knowledge about marketing and is interesting experience for muy work.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Customer Service/Server/Prep $25k

Customer Service Administrative Coordinator $40k

Associate Team Customer Care Representative Lead $42k

NASCO Customer Service Representative $50k

Customer Team Logistic Coordinator $50k

Supervisor Customer Service Representative and Ramp Attendant $52k

Superintendent/Customer Service Representative $70k

Business Development and Customer Support $70k

Senior Team Customer Service Representative Lead Manager $90k

Deputy Customer Relations Specialist Manager $95k

Senior Customer Experience Producer (Mobile Digital Payments) $166k

Customer Care Leader $217k

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Coursera

&

University of Pennsylvania

Rating 4.3 based on 56 ratings
Length 6 weeks
Effort 5 weeks of study, 4-6 hours/week
Starts Nov 25 (last week)
Cost $99
From University of Pennsylvania via Coursera
Instructors Barbara E. Kahn, Peter Fader, David Bell
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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