Introduction to Marketing
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| Rating | 4.2★ based on 59 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 5 weeks of study, 4-6 hours/week |
| Starts | Jul 3 (13 weeks ago) |
| Cost | $99 |
| From | University of Pennsylvania via Coursera |
| Instructors | Barbara E. Kahn, Peter Fader, David Bell, Jagmohan Raju |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
customer centricity
The course tries to teach the importance of branding, and customer centricity, and personifies how not to do it.
Introduction to Marketing is a course that covers a lot of ground on Marketing management including branding, customer centricity and strategies for entering into the market.
Very useful course covering the basics of brnding, customer centricity and go to market.
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ever taken
Hands down, one of the best courses i've ever taken.
The WOREST course I have ever taken!
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highly recommend
One of the best MOOCs I have taken to date and highly recommend.
I highly recommend it!
recommend it
content delivery
The amount of effort put into the course material, into the organization and flow of material (or lack thereof), and into the quality of videos and content delivery, would sum up right about to Zero.
Content Delivery: I found second week to be the best in terms of content delivery, but the rest of the weeks were more or less lacking.
about marketing
I recommend it to everyone who wants to learn about marketing.
In the end, I learned more about marketing than he did in his class at the respectable university with higher attendance fees.
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not even
Sometimes, the heading of the video does not even seem to match with the content.
If I can not even understand where my understanding lacks and fix it, why am I taking this quiz.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Customer Service/Server/Prep $25k
Customer Service Administrative Coordinator $40k
Associate Team Customer Care Representative Lead $42k
NASCO Customer Service Representative $50k
Customer Team Logistic Coordinator $50k
Supervisor Customer Service Representative and Ramp Attendant $52k
Superintendent/Customer Service Representative $70k
Business Development and Customer Support $70k
Senior Team Customer Service Representative Lead Manager $90k
Deputy Customer Relations Specialist Manager $95k
Senior Customer Experience Producer (Mobile Digital Payments) $166k
Customer Care Leader $217k
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| Rating | 4.2★ based on 59 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 5 weeks of study, 4-6 hours/week |
| Starts | Jul 3 (13 weeks ago) |
| Cost | $99 |
| From | University of Pennsylvania via Coursera |
| Instructors | Barbara E. Kahn, Peter Fader, David Bell, Jagmohan Raju |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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