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Business Foundations

David Bell, Brian J Bushee, Christian Terwiesch, Michael R Roberts, Barbara E. Kahn, Peter Fader, Michael Useem, Peter Cappelli, and Jagmohan Raju

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

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What's inside

Six courses

Introduction to Marketing

(0 hours)
Taught by Wharton's top marketing faculty, this course covers branding, customer centricity, and go-to-market strategies. You'll learn key principles in branding, customer centricity, and go-to-market strategies.

Introduction to Financial Accounting

(0 hours)
Master the technical skills to analyze financial statements and disclosures for financial analysis. Learn how accounting standards and managerial incentives affect financial reporting. By the end of this course, you'll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows.

Managing Social and Human Capital

(0 hours)
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. This course will teach you how to motivate individual performance and design reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and change your organization’s architecture.

Introduction to Corporate Finance

(0 hours)
This course introduces the basics of finance, focusing on real-world applications in personal finance, corporate decision-making, and financial intermediation. Key concepts include time value of money, risk-return tradeoff, cost of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, and discounted cash flow analysis.

Introduction to Operations Management

(0 hours)
This comprehensive course delves into operations management and process improvement principles and techniques. You will gain a solid foundation in operations management by analyzing key concepts such as cost-quality trade-offs, the efficiency frontier, and system inhibitors. Get ready to delve into process analysis, where you'll identify and analyze steps in a process, implementing changes for enhanced outcomes.

Wharton Business Foundations Capstone

(0 hours)
Wharton's Applied Knowledge Capstone Project lets you apply your analytic skills to real business challenges. You'll use your newly earned business skills to evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.

Learning objectives

  • Understand branding and go-to-market strategies
  • Read income statements, balance sheets, and cash flow statements
  • Manage people through motivation and reward systems
  • Analyze and improve business processes in services or manufacturing

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