Wharton Business Foundations Capstone from Coursera

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Syllabus

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Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.

Choosing your Project and Videos for Review

In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.

Marketing Plan for Review

In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.

Submitting your Capstone

Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides real-world experience by using case studies from Wharton-governed businesses

Allows you to apply your acquired knowledge to solve practical problems

Suitable for those with an interest in business and strategic planning

Involves writing a marketing plan and evaluating opportunities

Requires students to present their findings, which enhances communication skills

No prior knowledge of business is required, making it accessible to a broader audience

Reviews summary

Wharton capstone foundation

learners say this course offers an insightful and engaging capstone experience that draws on a multidisciplinary foundation to solve real-world problems. Despite an instructor with a difficult accent or sentence structure, learners are very satisfied with this course overall.

This course is both insightful and engaging.

"very very insightful class."

"This course draws from a multidisiplinary foundation to help solve a real world issue."

The instructor has a difficult accent or sentence structure.

"Instructor was slightly hard to follow due to accent and sentence tone."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Wharton Business Foundations Capstone with these activities:

Review presentation skills

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Improve your presentation skills by reviewing effective techniques.

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Review Calculus

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Refresh your knowledge of Calculus. This is an important prerequisite for this course.

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Find a mentor

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Connect with someone who can provide guidance and support as you develop your business skills.

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Identify your goals
Find a potential mentor
Reach out and introduce yourself
Build a relationship
Ask for help and guidance

Six other activities

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Attend networking events

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Connect with other professionals in your field of interest and expand your network.

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Research networking events
Attend networking events
Connect with other professionals
Follow up with new connections

Develop a business plan

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Develop a business plan for a new product or service. This will help you apply the concepts you learn in this course.

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Identify a problem or opportunity.
Develop a solution.
Create a marketing plan.
Develop a financial plan.
Create a timeline for implementation.

Write a marketing plan

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Improve your communication skills by writing a marketing plan for a new product or service.

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Understand your target audience
Develop your marketing message
Choose your marketing channels
Implement your marketing plan

Practice financial modeling

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Develop your financial modeling skills by practicing with real-world data.

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Find a financial modeling dataset
Build a financial model
Analyze the results
Draw conclusions

Contribute to an open-source project

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Gain experience in software development and contribute to the community by contributing to an open-source project.

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Find an open-source project that interests you
Contribute to the project
Get feedback from the community
Learn from the experience

Develop a financial pitch

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Develop your financial pitching skills by creating a presentation for a new business.

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Identify a business opportunity
Develop a financial model
Create a presentation
Practice your pitch
Deliver your pitch

Career center

Learners who complete Wharton Business Foundations Capstone will develop knowledge and skills that may be useful to these careers:

Business Analyst

A Business Analyst examines an organization's business processes and technology systems to identify areas for improvement. Through the Wharton Business Foundations Capstone Project, you will evaluate a real situation or opportunity for Wharton-governed companies such as Shazam and SnapDeal. This will equip you with the necessary skills to analyze and optimize business processes, making you a valuable asset to any organization as a Business Analyst.

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Consultant

Consultants provide expert advice to businesses and organizations on a wide range of issues, including strategy, operations, and technology. As part of the Wharton Business Foundations Capstone Project, you will work on real-world business challenges, giving you hands-on experience in problem-solving and strategic thinking. This experience will make you a highly sought-after Consultant.

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Product Manager

Product Managers are responsible for overseeing the development and launch of new products. The Wharton Business Foundations Capstone Project will provide you with a comprehensive understanding of marketing, finance, and operations, which are all essential for success in this role. You will also gain valuable experience in working with cross-functional teams to bring a product to market.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. Through the Wharton Business Foundations Capstone Project, you will gain a strong foundation in marketing principles and strategies. You will also develop the skills needed to conduct market research, develop marketing plans, and measure the effectiveness of marketing campaigns. This experience will make you a valuable asset to any organization looking to grow its brand and reach new customers.

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Financial Analyst

Financial Analysts provide financial advice to individuals and organizations. The Wharton Business Foundations Capstone Project will provide you with a solid understanding of financial markets and investment strategies. You will also gain experience in analyzing financial data and making investment recommendations. This experience will prepare you for a successful career as a Financial Analyst.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business. The Wharton Business Foundations Capstone Project will provide you with a comprehensive understanding of business operations, including supply chain management, inventory control, and quality assurance. You will also gain experience in managing teams and projects. This experience will make you a valuable asset to any organization looking to improve its operational efficiency.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. The Wharton Business Foundations Capstone Project will provide you with a comprehensive understanding of project management principles and best practices. You will also gain experience in managing project teams and budgets. This experience will make you a valuable asset to any organization looking to successfully complete projects.

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Business Development Manager

Business Development Managers are responsible for generating new business for an organization. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in sales and marketing principles. You will also gain experience in developing and executing business development strategies. This experience will make you a valuable asset to any organization looking to grow its revenue.

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Entrepreneur

Entrepreneurs start and operate their own businesses. The Wharton Business Foundations Capstone Project will provide you with a comprehensive understanding of the challenges and rewards of entrepreneurship. You will also gain experience in developing and executing business plans. This experience will give you the confidence and skills needed to start your own business or take your existing business to the next level.

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Investment Banker

Investment Bankers provide financial advice to corporations and governments on mergers and acquisitions, capital raising, and other financial transactions. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in financial markets and investment banking principles. You will also gain experience in analyzing financial data and making investment recommendations. This experience will prepare you for a successful career as an Investment Banker.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in data analysis techniques and tools. You will also gain experience in working with large datasets and communicating your findings to stakeholders. This experience will make you a valuable asset to any organization looking to make data-driven decisions.

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Software Engineer

Software Engineers design, develop, and maintain software applications. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in business principles and software development best practices. You will also gain experience in working with cross-functional teams to deliver software solutions. This experience will make you a valuable asset to any organization looking to develop and deploy software applications.

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Accountant

Accountants prepare and maintain financial records for businesses and organizations. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in accounting principles and best practices. You will also gain experience in preparing financial statements and managing financial data. This experience will make you a valuable asset to any organization looking to manage its finances effectively.

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Human Resources Manager

Human Resources Managers oversee the human resources function for an organization, including recruiting, hiring, training, and development. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in human resources principles and best practices. You will also gain experience in managing human resources teams and programs. This experience will make you a valuable asset to any organization looking to attract and retain top talent.

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Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. The Wharton Business Foundations Capstone Project will provide you with a strong foundation in customer service principles and best practices. You will also gain experience in managing customer relationships and resolving customer issues. This experience will make you a valuable asset to any organization looking to improve its customer satisfaction.

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