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Customer Centricity as Competitive Advantage - Jagdish Sheth
Jagdish Sheth
Jagdish Sheth
This course suggests why companies should be customer centric. Customer centricity provides a number of competitive advantages including revenue growth and cost reduction. The key concept is customer lifetime value (CLV) For example, a typical household spends more than $500,000 over 15 years at nearby grocery stores. Customer centricity is important, but most organizations struggle to implement it properly. This is due to internal operations, processes, and most importantly, cost accounting systems. Since the industrial age, the cost accounting focus has been very product centric, and there needs to be a shift customer centric accounting. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, offers videos, articles, and recommendations from senior industry leaders on how to successfully implement customer centricity.
Register for this course and see more details by visiting:
OpenCourser.com/course/fknyso/customer
What's inside
Syllabus
Introduction to Customer Centricity
With growing global competition and the commodification of products, it is important to develop and nurture customer loyalty. While loyalty programs such as airline frequent flyer programs are good, what is needed is the reorganization of the company from a product centric to a customer centric company.
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Syllabus
Introduction to Customer Centricity
With growing global competition and the commodification of products, it is important to develop and nurture customer loyalty. While loyalty programs such as airline frequent flyer programs are good, what is needed is the reorganization of the company from a product centric to a customer centric company.
Read more
Implementing Customer Centricity
Customer centricity, while very useful, is very hard to implement. Internal processes and turf wars create obstacles for reorganizing from a product centric to a customer centric organization.
How to Create Value for Customers
The purpose of business is to create real value for its customers. Customers seek three main values: performance value, price value, and service value. Therefore, if you offer a superior product at a price lower than the competition in a customer friendly manner, you will become a market leader.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores customer centricity, which is standard in business strategy
Taught by Jagdish Sheth, who is recognized for their work in marketing
Examines how to create value for customers, which is highly relevant to business operations
Develops skills for implementing customer centricity, which is essential for businesses today
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Activities
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Customer Centricity as Competitive Advantage - Jagdish Sheth.
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Career center
Learners who complete Customer Centricity as Competitive Advantage - Jagdish Sheth will develop knowledge and skills
that may be useful to these careers:
VP of Customer Success
VP of Customer Success
VPs of Customer Success are responsible for ensuring that customers are successful with a company's products or services. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help VPs of Customer Success develop more effective strategies for improving customer retention and satisfaction.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct research to gather insights into customer behavior and preferences. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Market Research Analysts develop more effective research methodologies and provide more valuable insights to clients.
Service Operations Manager
Service Operations Manager
Service Operations Managers are responsible for planning and managing customer service operations. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Service Operations Managers develop more effective strategies for improving customer satisfaction and reducing costs.
Customer Relationship Manager
Customer Relationship Manager
Customer Relationship Managers are responsible for building and maintaining relationships with customers. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Customer Relationship Managers develop more effective strategies for building strong customer relationships.
Customer Experience Manager
Customer Experience Manager
Customer Experience Managers are responsible for improving the customer experience across all touchpoints. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Customer Experience Managers develop more effective strategies for improving customer satisfaction.
Marketing Director
Marketing Director
Marketing Directors are responsible for developing and executing marketing strategies for an organization. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Marketing Directors develop more effective strategies that drive growth and profitability.
VP of Marketing
VP of Marketing
VPs of Marketing are responsible for developing and executing marketing strategies for an organization. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help VPs of Marketing develop more effective strategies that drive growth and profitability.
VP of Sales
VP of Sales
VPs of Sales are responsible for leading and motivating sales teams. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help VPs of Sales develop more effective sales strategies and build stronger relationships with customers.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Sales Managers develop more effective sales strategies and build stronger relationships with customers.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Product Managers develop more effective products that meet customer needs and drive growth.
Strategy Consultant
Strategy Consultant
Strategy Consultants advise businesses on a variety of strategic issues, including customer relationship management and marketing. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Strategy Consultants develop more effective strategies for their clients.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including marketing and customer relationship management. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Consultants develop more effective strategies for their clients.
Digital Marketer
Digital Marketer
Digital Marketers are responsible for planning and executing marketing campaigns through digital channels such as social media, email, and websites. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Digital Marketers develop more effective campaigns that reach and engage target audiences.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing marketing strategies for a specific brand. This course may be useful as it provides insights into customer behavior and how to create value for customers. This knowledge can help Brand Managers develop more effective strategies that build strong brand loyalty.
Advertising Manager
Advertising Manager
Advertising Managers oversee the planning, execution, and evaluation of marketing campaigns. This course may be useful as it provides insights into customer behavior and how to create value for customers. Understanding these concepts can help Advertising Managers develop more effective campaigns that resonate with target audiences.
For more career information including salaries, visit:
OpenCourser.com/course/fknyso/customer
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Customer Centricity as Competitive Advantage - Jagdish Sheth.
Provides a comprehensive overview of customer relationship management (CRM), including its history, benefits, and challenges. It valuable resource for anyone interested in learning more about CRM.
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Explores the power of customer loyalty and provides practical advice on how to build a loyal customer base.
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Comprehensive overview of marketing management, including its principles, strategies, and tactics. It valuable resource for anyone interested in learning more about marketing.
Provides a comprehensive overview of strategic marketing management, including its principles, processes, and tools. It valuable resource for anyone interested in learning more about strategic marketing.
Explores the challenges that large organizations face when they try to innovate. It valuable resource for anyone interested in learning more about innovation and disruption.
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Provides a simple framework for developing good strategy. It valuable resource for anyone interested in learning more about strategy and strategic planning.
Provides a practical guide to implementing the lean startup methodology. It valuable resource for anyone interested in learning more about創業 and innovation.
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Provides a practical guide to getting customers for your startup. It valuable resource for anyone interested in learning more about customer acquisition.
Provides a candid account of the challenges of building a successful business. It valuable resource for anyone interested in learning more about entrepreneurship and leadership.
Provides a unique perspective on innovation and創業. It valuable resource for anyone interested in learning more about how to build a successful startup.
Provides a comprehensive framework for understanding innovation and disruptive technologies. It valuable resource for anyone interested in learning more about how to create and sustain successful growth.
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Provides a practical guide to implementing design thinking in your organization. It valuable resource for anyone interested in learning more about how to solve problems and create value.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fknyso/customer
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Level
Introductory
Via
Coursera
Institution
University System of Georgia
Instructor
Jagdish Sheth
Language
English
Transcript
tiếng Việt
This course belongs to a
collection
called
Customer Centricity with Professor Jagdish Sheth. It's comprised of four courses:
- Customer Centricity as Competitive Advantage - Jagdish Sheth (viewing)
- Managing Customer Expectations with Jagdish Sheth
- Strategies for Planned Social Change with Jagdish Sheth
- How to Become a Trusted Advisor with Jagdish Sheth
Good to know
Explores customer centricity, which is standard in business strategy
Taught by Jagdish Sheth, who is recognized for their work in marketing
Examines how to create value for customers, which is highly relevant to business operations
Develops skills for implementing customer centricity, which is essential for businesses today
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