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Customer Centricity with Professor Jagdish Sheth

This is a master class in Customer Centricity. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing customer centricity practices into your business. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your business and cut costs by keeping the customers you have by creating a customer centric culture.

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What's inside

Four courses

Customer Centricity as Competitive Advantage - Jagdish Sheth

This course explores the benefits of customer centricity, including revenue growth and cost reduction. It emphasizes the importance of customer lifetime value (CLV) and discusses the challenges of implementing customer centricity. The course offers insights from industry leaders on how to successfully adopt this approach.

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How to Become a Trusted Advisor with Jagdish Sheth

With digitization, expertise is now available online. Therefore, experts for hire are likely to be automated and commodified. As a result, one has to transition from an expert for hire to a trusted advisor. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, is based on interviews with more than 30 CEOs and chairmans of very large enterprises with the goal of identifying attributes of a trusted advisor.

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Managing Customer Expectations with Jagdish Sheth

With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course suggests shaping customer expectations is as, if not more, important than exceeding customer expectations.

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Strategies for Planned Social Change with Jagdish Sheth

Many social issues fall within the realm of public policy and NGOs, but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs).

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Time

0 hours

Level

Introductory

Via

Coursera

Institution

University System of Georgia

Instructor

Jagdish Sheth

Level

Introductory

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