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Jagdish Sheth

Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.

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Syllabus

User Centric Marketing for Planned Social Change (Part One)
In planned social change, the focus is more on programs than on users. This module suggests shifting to a user centric approach for handling drinking, gambling and other social issues. With the rise of social media, social issues such as acrimonious debates and consumption culture are being exacerbated.
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User Centric Marketing for Planned Social Change (Part Two)

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces students to the role of corporations in social change and CSR
Teaches students how to understand customer predispositions and behaviors in the context of planned social change
Applies the user centric approach to social issues such as drinking, gambling, and acrimonious debates
Provides examples of environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals
Taught by Jagdish Sheth, a renowned professor and recipient of the Padma Bhushan Award

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategies for Planned Social Change with Jagdish Sheth with these activities:
Volunteer with a nonprofit organization
Gain practical experience in the field of social change by volunteering with a nonprofit organization. This will give you the opportunity to learn about the challenges and rewards of working in this sector.
Browse courses on Social Impact
Show steps
  • Find a nonprofit organization that is aligned with your interests
  • Contact the organization and inquire about volunteer opportunities
  • Attend volunteer orientation and training
  • Volunteer regularly and make a positive contribution to the organization
Read: The Age of Sustainable Development
Prepare your mindset for the mindset for the importance of sustainable development for corporations and society. Sachs and Schmidt-Traub provide a comprehensive overview of the challenges and opportunities of sustainable development.
Show steps
  • Read the introduction and chapter 1
  • Summarize the main arguments of the book
  • Identify examples of how businesses can contribute to sustainable development
Attend a workshop on Corporate Social Responsibility
Attend a workshop to learn from experts in the field of CSR. This will give you the opportunity to ask questions and network with other professionals.
Browse courses on CSR
Show steps
  • Find a workshop that is relevant to your interests
  • Register for the workshop
  • Attend the workshop and take notes
  • Follow up with the workshop organizer or other participants
Five other activities
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Form a study group with other students in the course
Form a study group to discuss the course material and work on assignments together. This will help you learn from your peers and improve your understanding of the material.
Browse courses on Collaboration
Show steps
  • Find other students who are interested in forming a study group
  • Decide on a meeting time and place
  • Create a study schedule and stick to it
  • Discuss the course material and work on assignments together
Review SDG case studies
Deepen your understanding of the SDGs by analyzing real-world examples. This will help you see how these goals can be applied in practice.
Show steps
  • Read a case study on a company that has successfully implemented the SDGs
  • Identify the key elements of the company's strategy
  • Evaluate the impact of the company's efforts
Mentor a fellow student in the course
Help another student learn the material by mentoring them. This will help you reinforce your own understanding of the material and develop your leadership skills.
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Show steps
  • Identify a student who could benefit from your help
  • Offer your help and set up a meeting time
  • Go over the course material together and answer any questions
  • Provide feedback and encouragement
Develop Your Own Sustainable Business Plan
Solidify your learning by applying the concepts of CSR and sustainability to your own business plan. This will help you understand the practical implications of these concepts.
Browse courses on CSR
Show steps
  • Identify the social and environmental issues that are relevant to your business
  • Develop strategies to address these issues
  • Create a plan to implement these strategies
  • Evaluate the impact of your plan
Develop a social media campaign to promote a social cause
Apply your learning to a real-world project by developing a social media campaign to promote a social cause. This will help you understand how to use social media to make a positive impact.
Browse courses on Social Media Marketing
Show steps
  • Identify a social cause that you are passionate about
  • Develop a social media strategy
  • Create engaging content
  • Measure the impact of your campaign

Career center

Learners who complete Strategies for Planned Social Change with Jagdish Sheth will develop knowledge and skills that may be useful to these careers:
Social and Community Service Manager
Social and Community Service Managers plan, direct, or coordinate social assistance programs that serve individuals and families in need, such as housing assistance, childcare, or crisis intervention. Many Social and Community Service Managers work in health, behavioral health, or social service facilities or for government agencies. This course may help build the foundation for this role by providing an understanding of designing and implementing social change programs. It also can help managers understand the needs of users, which is essential for designing effective programs.
Sustainability Manager
Sustainability Managers lead and manage sustainability initiatives for companies and organizations. This course may be useful for this role as it can help Sustainability Managers understand how to use marketing strategies to promote sustainable practices and engage with customers. The course's focus on corporate social responsibility is also directly relevant to this role.
Nonprofit Program Manager
Nonprofit Program Managers plan, direct, or coordinate programs that provide services to a specific population, such as children, the elderly, or the homeless. This course may be useful for this role as it can help Nonprofit Program Managers understand how to use marketing strategies to promote their programs and engage with the community. The course's focus on corporate social responsibility is also directly relevant to this role.
Social Entrepreneur
Social Entrepreneurs develop and implement innovative solutions to social problems. This course may be useful for this role as it can help Social Entrepreneurs understand how to use marketing strategies to promote their ventures and engage with customers. The course's focus on corporate social responsibility is also directly relevant to this role.
Public relations manager
Public Relations Managers develop and execute public relations campaigns to create and maintain a positive image for their organization among the public. This course may be useful for this role, as it can help Public Relations Managers understand how to use effective marketing strategies to engage with customers and promote social change.
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers develop and implement programs that promote corporate social responsibility and sustainability. This course may be useful for this role as it can help Corporate Social Responsibility Managers understand how to use marketing strategies to promote their programs and engage with customers. The course's focus on corporate social responsibility is also directly relevant to this role.
Nonprofit Fundraiser
Nonprofit Fundraisers raise money to support nonprofit organizations. This course may be useful for this role as it can help Nonprofit Fundraisers understand how to use marketing strategies to promote their fundraising campaigns and engage with donors.
Market Research Analyst
Market Research Analysts conduct research to gather information about customers, competitors, and the market. This course may be useful for this role as it can help Market Research Analysts understand how to conduct surveys and focus groups to gather information about social issues.
Social Media Manager
Social Media Managers plan and execute social media campaigns to engage with customers and promote their brand. This course may be useful for this role as it can help Social Media Managers understand how to use social media to promote social change and engage with customers.
Public Policy Analyst
Public Policy Analysts research, analyze, and make recommendations on public policy issues. This course may be useful for this role as it can help Public Policy Analysts understand how to use marketing strategies to promote their policy initiatives and engage with the public.
Event Planner
Event Planners plan and execute events for a variety of clients. This course may be useful for this role as it can help Event Planners understand how to use marketing strategies to promote their events and engage with attendees.
User Experience Designer
User Experience Designers design and improve the user experience of products and services. This course may be useful for this role as it can help User Experience Designers understand how to design products and services that meet the needs of users.
Advertising Account Executive
Advertising Account Executives sell advertising space to clients. This course may be useful for this role as it can help Advertising Account Executives understand how to use marketing strategies to promote their clients' products or services.
Sales Manager
Sales Managers oversee sales teams and develop sales strategies. This course may be useful for this role as it can help Sales Managers understand how to use marketing strategies to promote their products or services and engage with customers.
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote their products or services. This course may be useful for this role as it can help Marketing Managers understand how to use marketing strategies to promote social change and engage with customers.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Strategies for Planned Social Change with Jagdish Sheth.
Provides a theoretical framework for understanding social marketing and its application in various domains, including public health, social development, and environmental protection.
This beginner's guide to social media marketing provides step-by-step instructions and practical tips for creating and executing effective social media campaigns.
This classic work in social psychology explores the various factors that influence social influence, including conformity, obedience, and persuasion, providing insights into how to understand and manage social influence.
This comprehensive textbook on social change provides an overview of the theories, methods, and evaluation techniques used in social change interventions.
This influential book explores the challenges that established companies face when trying to innovate and adapt to new technologies, providing insights into how to overcome these challenges and stay competitive.
This practical guide to entrepreneurship provides a framework for building and validating new businesses quickly and efficiently, using the principles of lean manufacturing.
Introduces the principles and practices of design thinking, a user-centered approach to problem solving that emphasizes empathy, creativity, and prototyping.

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