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Jagdish Sheth
Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.
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What's inside
Syllabus
User Centric Marketing for Planned Social Change (Part One)
In planned social change, the focus is more on programs than on users. This module suggests shifting to a user centric approach for handling drinking, gambling and other social issues. With the rise of social media, social issues such as acrimonious debates and consumption culture are being exacerbated.
Read more
Syllabus
User Centric Marketing for Planned Social Change (Part One)
In planned social change, the focus is more on programs than on users. This module suggests shifting to a user centric approach for handling drinking, gambling and other social issues. With the rise of social media, social issues such as acrimonious debates and consumption culture are being exacerbated.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Introduces students to the role of corporations in social change and CSR
Teaches students how to understand customer predispositions and behaviors in the context of planned social change
Applies the user centric approach to social issues such as drinking, gambling, and acrimonious debates
Provides examples of environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals
Taught by Jagdish Sheth, a renowned professor and recipient of the Padma Bhushan Award
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Reviews summary
Sheth's strategic social change insights
According to learners, this course offers profound insights into planned social change, particularly through a user-centric marketing approach. Many highlight the exceptional expertise of Professor Jagdish Sheth, whose background and wisdom enrich the lectures. The content is considered highly relevant, touching upon crucial topics like corporate social responsibility (CSR) and the UN Sustainable Development Goals (SDGs). While providing a strong theoretical foundation, the course also offers actionable strategies, though some might desire more in-depth practical case studies. Overall, it's seen as a valuable resource for understanding the strategic aspects of societal impact.
Offers a strong theoretical base with practical considerations.
"The course offers a solid theoretical foundation, which I appreciate for thoroughly understanding the core concepts."
"While it has theoretical depth, the examples helped me connect the concepts to real-world social change scenarios effectively."
"I felt the course provided valuable strategies, but I sometimes wished for more hands-on case studies to apply them."
Covers crucial and timely social issues effectively.
"The course content is highly relevant, addressing pressing social issues like environmental sustainability and SDGs."
"I gained a much better understanding of how corporate social responsibility can drive positive change within organizations."
"It's great to see a course tackle acrimonious debates and consumption culture from a strategic viewpoint relevant today."
Highlights an innovative approach to social change.
"The user-centric marketing approach was a fresh and effective way to think about how to tackle social issues."
"I found the emphasis on understanding user predispositions critical for designing successful planned social change initiatives."
"The course shifted my perspective, making me realize the importance of the user in any social impact effort."
Instructor provides profound insights based on extensive experience.
"I really valued Professor Sheth's wisdom; he shared unique perspectives that broadened my understanding."
"The instructor's profound understanding of social change made the content very credible and engaging."
"Learning from Professor Sheth, a Padma Bhushan awardee, was truly inspiring and insightful for my career."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Strategies for Planned Social Change with Jagdish Sheth with these
activities:
Volunteer with a nonprofit organization
Show steps
Gain practical experience in the field of social change by volunteering with a nonprofit organization. This will give you the opportunity to learn about the challenges and rewards of working in this sector.
Browse courses on
Social Impact
Show steps
-
Find a nonprofit organization that is aligned with your interests
-
Contact the organization and inquire about volunteer opportunities
-
Attend volunteer orientation and training
-
Volunteer regularly and make a positive contribution to the organization
Read: The Age of Sustainable Development
Show steps
Prepare your mindset for the mindset for the importance of sustainable development for corporations and society. Sachs and Schmidt-Traub provide a comprehensive overview of the challenges and opportunities of sustainable development.
View
Sustainable Development Report 2020: The...
on Amazon
Show steps
-
Read the introduction and chapter 1
-
Summarize the main arguments of the book
-
Identify examples of how businesses can contribute to sustainable development
Attend a workshop on Corporate Social Responsibility
Show steps
Attend a workshop to learn from experts in the field of CSR. This will give you the opportunity to ask questions and network with other professionals.
Browse courses on
CSR
Show steps
-
Find a workshop that is relevant to your interests
-
Register for the workshop
-
Attend the workshop and take notes
-
Follow up with the workshop organizer or other participants
Five other activities
Expand to see all activities and additional details
Show all eight activities
Form a study group with other students in the course
Show steps
Form a study group to discuss the course material and work on assignments together. This will help you learn from your peers and improve your understanding of the material.
Browse courses on
Collaboration
Show steps
-
Find other students who are interested in forming a study group
-
Decide on a meeting time and place
-
Create a study schedule and stick to it
-
Discuss the course material and work on assignments together
Review SDG case studies
Show steps
Deepen your understanding of the SDGs by analyzing real-world examples. This will help you see how these goals can be applied in practice.
Browse courses on
Sustainable Development Goals
Show steps
-
Read a case study on a company that has successfully implemented the SDGs
-
Identify the key elements of the company's strategy
-
Evaluate the impact of the company's efforts
Mentor a fellow student in the course
Show steps
Help another student learn the material by mentoring them. This will help you reinforce your own understanding of the material and develop your leadership skills.
Browse courses on
Mentoring
Show steps
-
Identify a student who could benefit from your help
-
Offer your help and set up a meeting time
-
Go over the course material together and answer any questions
-
Provide feedback and encouragement
Develop Your Own Sustainable Business Plan
Show steps
Solidify your learning by applying the concepts of CSR and sustainability to your own business plan. This will help you understand the practical implications of these concepts.
Browse courses on
CSR
Show steps
-
Identify the social and environmental issues that are relevant to your business
-
Develop strategies to address these issues
-
Create a plan to implement these strategies
-
Evaluate the impact of your plan
Develop a social media campaign to promote a social cause
Show steps
Apply your learning to a real-world project by developing a social media campaign to promote a social cause. This will help you understand how to use social media to make a positive impact.
Browse courses on
Social Media Marketing
Show steps
-
Identify a social cause that you are passionate about
-
Develop a social media strategy
-
Create engaging content
-
Measure the impact of your campaign
Volunteer with a nonprofit organization
Show steps
Gain practical experience in the field of social change by volunteering with a nonprofit organization. This will give you the opportunity to learn about the challenges and rewards of working in this sector.
Browse courses on
Social Impact
Show steps
Show steps
Show steps
- Find a nonprofit organization that is aligned with your interests
- Contact the organization and inquire about volunteer opportunities
- Attend volunteer orientation and training
- Volunteer regularly and make a positive contribution to the organization
Read: The Age of Sustainable Development
Show steps
Prepare your mindset for the mindset for the importance of sustainable development for corporations and society. Sachs and Schmidt-Traub provide a comprehensive overview of the challenges and opportunities of sustainable development.
View
Sustainable Development Report 2020: The...
on Amazon
Show steps
Show steps
Show steps
- Read the introduction and chapter 1
- Summarize the main arguments of the book
- Identify examples of how businesses can contribute to sustainable development
Attend a workshop on Corporate Social Responsibility
Show steps
Attend a workshop to learn from experts in the field of CSR. This will give you the opportunity to ask questions and network with other professionals.
Browse courses on
CSR
Show steps
Show steps
Show steps
- Find a workshop that is relevant to your interests
- Register for the workshop
- Attend the workshop and take notes
- Follow up with the workshop organizer or other participants
Five other activities
Expand to see all activities and additional details
Show all eight activities
Form a study group with other students in the course
Show steps
Form a study group to discuss the course material and work on assignments together. This will help you learn from your peers and improve your understanding of the material.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Find other students who are interested in forming a study group
- Decide on a meeting time and place
- Create a study schedule and stick to it
- Discuss the course material and work on assignments together
Review SDG case studies
Show steps
Deepen your understanding of the SDGs by analyzing real-world examples. This will help you see how these goals can be applied in practice.
Browse courses on
Sustainable Development Goals
Show steps
Show steps
Show steps
- Read a case study on a company that has successfully implemented the SDGs
- Identify the key elements of the company's strategy
- Evaluate the impact of the company's efforts
Mentor a fellow student in the course
Show steps
Help another student learn the material by mentoring them. This will help you reinforce your own understanding of the material and develop your leadership skills.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify a student who could benefit from your help
- Offer your help and set up a meeting time
- Go over the course material together and answer any questions
- Provide feedback and encouragement
Develop Your Own Sustainable Business Plan
Show steps
Solidify your learning by applying the concepts of CSR and sustainability to your own business plan. This will help you understand the practical implications of these concepts.
Browse courses on
CSR
Show steps
Show steps
Show steps
- Identify the social and environmental issues that are relevant to your business
- Develop strategies to address these issues
- Create a plan to implement these strategies
- Evaluate the impact of your plan
Develop a social media campaign to promote a social cause
Show steps
Apply your learning to a real-world project by developing a social media campaign to promote a social cause. This will help you understand how to use social media to make a positive impact.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify a social cause that you are passionate about
- Develop a social media strategy
- Create engaging content
- Measure the impact of your campaign
Career center
Learners who complete Strategies for Planned Social Change with Jagdish Sheth will develop knowledge and skills
that may be useful to these careers:
Social and Community Service Manager
Social and Community Service Manager
Social and Community Service Managers plan, direct, or coordinate social assistance programs that serve individuals and families in need, such as housing assistance, childcare, or crisis intervention. Many Social and Community Service Managers work in health, behavioral health, or social service facilities or for government agencies. This course may help build the foundation for this role by providing an understanding of designing and implementing social change programs. It also can help managers understand the needs of users, which is essential for designing effective programs.
Public relations manager
Public relations manager
Public Relations Managers develop and execute public relations campaigns to create and maintain a positive image for their organization among the public. This course may be useful for this role, as it can help Public Relations Managers understand how to use effective marketing strategies to engage with customers and promote social change.
Sustainability Manager
Sustainability Manager
Sustainability Managers lead and manage sustainability initiatives for companies and organizations. This course may be useful for this role as it can help Sustainability Managers understand how to use marketing strategies to promote sustainable practices and engage with customers. The course's focus on corporate social responsibility is also directly relevant to this role.
Social Entrepreneur
Social Entrepreneur
Social Entrepreneurs develop and implement innovative solutions to social problems. This course may be useful for this role as it can help Social Entrepreneurs understand how to use marketing strategies to promote their ventures and engage with customers. The course's focus on corporate social responsibility is also directly relevant to this role.
Nonprofit Program Manager
Nonprofit Program Manager
Nonprofit Program Managers plan, direct, or coordinate programs that provide services to a specific population, such as children, the elderly, or the homeless. This course may be useful for this role as it can help Nonprofit Program Managers understand how to use marketing strategies to promote their programs and engage with the community. The course's focus on corporate social responsibility is also directly relevant to this role.
Corporate Social Responsibility Manager
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers develop and implement programs that promote corporate social responsibility and sustainability. This course may be useful for this role as it can help Corporate Social Responsibility Managers understand how to use marketing strategies to promote their programs and engage with customers. The course's focus on corporate social responsibility is also directly relevant to this role.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct research to gather information about customers, competitors, and the market. This course may be useful for this role as it can help Market Research Analysts understand how to conduct surveys and focus groups to gather information about social issues.
Social Media Manager
Social Media Manager
Social Media Managers plan and execute social media campaigns to engage with customers and promote their brand. This course may be useful for this role as it can help Social Media Managers understand how to use social media to promote social change and engage with customers.
Public Policy Analyst
Public Policy Analyst
Public Policy Analysts research, analyze, and make recommendations on public policy issues. This course may be useful for this role as it can help Public Policy Analysts understand how to use marketing strategies to promote their policy initiatives and engage with the public.
Nonprofit Fundraiser
Nonprofit Fundraiser
Nonprofit Fundraisers raise money to support nonprofit organizations. This course may be useful for this role as it can help Nonprofit Fundraisers understand how to use marketing strategies to promote their fundraising campaigns and engage with donors.
Event Planner
Event Planner
Event Planners plan and execute events for a variety of clients. This course may be useful for this role as it can help Event Planners understand how to use marketing strategies to promote their events and engage with attendees.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote their products or services. This course may be useful for this role as it can help Marketing Managers understand how to use marketing strategies to promote social change and engage with customers.
Advertising Account Executive
Advertising Account Executive
Advertising Account Executives sell advertising space to clients. This course may be useful for this role as it can help Advertising Account Executives understand how to use marketing strategies to promote their clients' products or services.
Sales Manager
Sales Manager
Sales Managers oversee sales teams and develop sales strategies. This course may be useful for this role as it can help Sales Managers understand how to use marketing strategies to promote their products or services and engage with customers.
User Experience Designer
User Experience Designer
User Experience Designers design and improve the user experience of products and services. This course may be useful for this role as it can help User Experience Designers understand how to design products and services that meet the needs of users.
For more career information including salaries, visit:
OpenCourser.com/course/g7msm1/strategies
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Strategies for Planned Social Change with Jagdish Sheth.
Save
Provides a theoretical framework for understanding social marketing and its application in various domains, including public health, social development, and environmental protection.
Save
This popular science book explores the science behind habits and their impact on our behavior, providing insights into how to change our habits and create lasting change.
Save
Explores the concept of nudging, which involves using subtle cues and incentives to influence people's behavior towards healthier and more beneficial choices.
This beginner's guide to social media marketing provides step-by-step instructions and practical tips for creating and executing effective social media campaigns.
This classic work in social psychology explores the various factors that influence social influence, including conformity, obedience, and persuasion, providing insights into how to understand and manage social influence.
This comprehensive textbook on social change provides an overview of the theories, methods, and evaluation techniques used in social change interventions.
This influential book explores the challenges that established companies face when trying to innovate and adapt to new technologies, providing insights into how to overcome these challenges and stay competitive.
This practical guide to entrepreneurship provides a framework for building and validating new businesses quickly and efficiently, using the principles of lean manufacturing.
Save
Introduces the principles and practices of design thinking, a user-centered approach to problem solving that emphasizes empathy, creativity, and prototyping.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/g7msm1/strategies
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Similar courses
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Level
Introductory
Via
Coursera
Institution
University System of Georgia
Instructor
Jagdish Sheth
Language
English
Transcript
tiếng Việt
This course belongs to a
collection
called
Customer Centricity with Professor Jagdish Sheth. It's comprised of four courses:
- Customer Centricity as Competitive Advantage - Jagdish Sheth
- Managing Customer Expectations with Jagdish Sheth
- Strategies for Planned Social Change with Jagdish Sheth (viewing)
- How to Become a Trusted Advisor with Jagdish Sheth
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