Save for later

Brand Identity and Strategy

Branding: The Creative Journey,

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.
Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating 4.2 based on 15 ratings
Length 6 weeks
Effort 4 weeks of study, 3 hours per week
Starts Dec 14 (13 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor MARÍA EIZAGUIRRE DIÉGUEZ
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

Get a Reminder

Send to:

Similar Courses

What people are saying

dr. maría eizaguirre delivers

Very useful I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format.

hubiera indicado mis puntos

En algunos casos me habría gustado más una evaluación más personalizada y profesional que me hubiera indicado mis puntos a mejorar de una manera más detallada.

módulos requieren un trabajo

Es muy práctico ya que todos los módulos requieren un trabajo final, y muy dinámico ya que los trabajos los realizas tomando como base una marca de tu elección.

se siguen unas pautas

La única pega que le veo es que dicho trabajos son evaluados por los mismos estudiantes y en muchos casos no se siguen unas pautas específicas de evaluación.

continue my studies elsewhere

All in all, I am left with a lot of curiosity around this subject of brands and branding and so I will continue my studies elsewhere.

dicho trabajos son evaluados

realizas tomando como base

la única pega

been better conceived

Of course, I understand that an online course like this, only four weeks long, can barely skim the surface of what is the formation of a brand, but still, I am left with the feeling that I could have been better conceived to cover a broader base of the discipline.Personally, I did not mind the amount of work and assignments required because I feel practical work is a must for learning such abstract concepts and theories.

delivered - dr.

frameworks right away

Takes you step by step and you can apply the frameworks right away.

instructions which made

I do think, though, that sometimes the assignments were unclear or confusing, and also the review sections sometimes did not match up to the instructions which made the evaluations more difficult.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

IE / Machinest $37k

Job Developer (IE) $44k

IT Support - LAN/WAN Infrastructure, IE Division $68k

Business Analyst, Marketing & Business Development $82k

Business Major $89k

Business Analyst - Business Process Transformation $97k

IE Tech Support 3 $103k

Strategy and Business Development - Channel Business $105k

Business Analyst, Business Operations Manager $109k

Business Litigator $110k

Business Analysis/Business Systems Analysis $120k

Senior IE Systems Administrator $142k

Write a review

Your opinion matters. Tell us what you think.

Rating 4.2 based on 15 ratings
Length 6 weeks
Effort 4 weeks of study, 3 hours per week
Starts Dec 14 (13 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor MARÍA EIZAGUIRRE DIÉGUEZ
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now