May 1, 2024
Updated May 9, 2025
18 minute read
Brand building is the process of generating awareness and promoting a company through direct advertising, as well as sponsorship and other public relations activities. At its core, brand building is about shaping the perception of a business in the minds of its target audience. It involves creating a unique identity and a set of associations that differentiate a company, product, or service from its competitors. Effective brand building aims to cultivate trust, loyalty, and a lasting connection with customers.
qtavco|
Find a path to becoming a Brand Building. Learn more at:
OpenCourser.com/topic/qtavco/brand
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Brand Building.
Provides a comprehensive overview of brand strategy, including how to develop a brand positioning, create a brand identity, and measure brand performance. It is written by David Aaker, one of the world's leading authorities on branding.
This classic book on branding by advertising legend David Ogilvy provides practical advice on how to build strong brands that resonate with consumers.
Explores the concept of brand relevance and how companies can create brands that are meaningful and relevant to consumers' lives.
Examines the disconnect between business strategy and design and provides a framework for creating brands that are both effective and visually appealing.
This textbook provides a comprehensive overview of brand management theory and practice, including topics such as brand equity, brand positioning, and brand communication.
Presents 22 principles that the authors believe are essential for building strong brands.
Argues that companies need to create products and services that are so remarkable that people can't help but talk about them.
Exposes the psychological techniques that companies use to manipulate consumers' minds and persuade them to buy their products.
Explores the concept of brand identity and provides practical advice on how to create a strong and consistent brand identity.
Argues that traditional marketing is dead and that companies need to adopt new strategies to reach consumers.
Explores the challenges that companies face when they try to innovate and grow.
Provides a framework for building successful startups using the lean approach.
Provides practical advice on how to get customers for your startup.
Provides a framework for building massively valuable companies at incredible speed.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/qtavco/brand
Save
