Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत from Coursera

यह मुफ़्त ऑनलाइन प्रोग्राम Goldman Sachs 10,000 Women संग्रह में उपलब्ध 10 पाठ्यक्रमों में से एक है, जो उन उद्यमियों के लिए बनाया गया है जो अपने बिज़नेस या व्यवसाय को अगले स्तर पर ले जाने के लिए तैयार हैं।

जैसे-जैसे आपका व्यवसाय बढ़ता है, यह पाठ आपको आपकी विपणन रणनीति विकसित करने और आपके ब्रांड का निर्माण करने में सहायता करेगा।

आप उपयोगी विपणन उपकरणों की सीमा का पता लगाएंगे और सीखेंगे कि अपने व्यवसाय के विकास के संदर्भ में सफलता को नापने के लिए विश्लेषिकी का उपयोग कैसे करें।

आप विपणन और विक्रय चक्र की स्पष्ट और व्यापक समझ हासिल करेंगे। आप अपनी विपणन योजनाओं और विक्रय प्रक्रिया को विकसित करने के लिए इस चक्र का उपयोग नींव के रूप में करेंगे।

इस पाठ के अंत तक, आप समझ जाएंगे कि अपने लक्षित बाजार तक पहुंचने के लिए सही विपणन उपकरणों की पहचान कैसे करते हैं, और कैसे एक प्रभावी विपणन योजना आपके व्यवसाय के लिए विक्रय और आगम में परिवर्तित हो सकती है।

10,000 Women पाठ्यक्रम संग्रह वास्तव में ऑनलाइन सीखने का एक फ्लेक्सिबल अनुभव प्रदान करता है। आपके पास कार्यक्रम को किसी भी तरह से अपनाने की स्वतंत्रता है जैसे आपको ठीक लगे - अपनी सीखने की यात्रा को अपनी व्यक्तिगत व्यावसायिक विकास आवश्यकताओं के अनुरूप बनाने के लिए कोई भी पाठ्यक्रम, या पाठ्यक्रमों का संयोजन लें। यदि आप सभी 10 पाठ पूरे करते हैं, तो आप अपने व्यवसाय के सभी प्रमुख तत्वों का पता लगा पाएंगे और अपने व्यवसाय के विकास के लिए एक संपूर्ण योजना विकसित कर पाएंगे।

आप Goldman Sachs 10,000 Women संग्रह पृष्ठ पर अधिक जानकारी प्राप्त कर सकते हैं, जहाँ अक्सर पूछे जाने वाले सवालों का जवाब भी प्रदान किया गया है।

पाठ्यक्रम के दौरान आपको कुछ ऐसे शब्द और सन्दर्भ मिल सकते हैं जिन्हे समझाने की ज़रुरत हो। आपकी सहायता के लिए, एक सामान्य शब्दकोष (जनरल ग्लोसरी) और एक वित्तीय शब्दकोष (फाइनेंशियल ग्लोसरी) बनायी गयी है, जिसे आप किसी भी समय देख सकते हैं।

What's inside

Syllabus

Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत

इस पाठ में, आप विपणन (मार्केटिंग) और विक्रय चक्र के बारे में स्पष्ट और व्यापक समझ विकसित करेंगे। आप अपने व्यवसाय से संबंधित कई उपयोगी साधनों और मेट्रिक्स का भी पता लगाएँगे। इस पाठ के अंत तक, आप अपने लक्षित ग्राहकों को मूल्य के बारे में बताने और इसे अपने व्यवसाय के लिए विक्रय और आगम (आय) में बदलने का तरीका समझ जाएँगे। पाठ्यक्रम के दौरान आपको कुछ ऐसे शब्द और सन्दर्भ मिल सकते हैं जिन्हे और समझने की ज़रुरत हो। आपकी सहायता के लिए, एक सामान्य शब्दकोष (जनरल ग्लोसरी) और एक वित्तीय शब्दकोष (फाइनेंशियल ग्लोसरी) बनायी गयी है, जिसे आप किसी भी समय देख सकते हैं। इस पाठ्यक्रम के सभी वीडियो अभी अंग्रेजी सबटाइटल्स के साथ अंग्रेजी में उपलब्ध हैं। हिंदी अनुवाद का उपयोग करने के लिए, कृपया प्रत्येक वीडियो के नीचे स्थित 'डाउनलोड' फ़ंक्शन तक स्क्रोल करें और संबंधित फ़ाइल को चुनें।

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by the 10,000 Women, who are recognized for their work in this area

Teaches the core concepts of sales and marketing

Suitable for those looking to grow their business

May be less relevant for those with advanced experience in sales and marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत with these activities:

Create a Google Analytics Account

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Set up a Google Analytics account to track your website traffic and improve your marketing campaigns.

Browse courses on Google Analytics

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Create a Google Analytics account.
Add the tracking code to your website.
Configure your Analytics settings and goals.
Monitor your website traffic and performance.

How to Win Friends & Influence People

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Read Dale Carnegie's seminal work on building rapport and persuasion techniques.

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Read the book actively, taking notes and highlighting key points.
Summarize the main takeaways from each chapter.
Identify specific techniques you can apply to your business.

Join a Marketing Study Group

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Join a marketing study group to discuss course material and collaborate on projects.

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Find or create a study group with other students in the course.
Meet regularly to discuss course material and assignments.
Work together on projects and case studies.
Provide feedback and support to each other.

Three other activities

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Marketing Plan Development Exercise

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Develop a comprehensive marketing plan for your business.

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Define your target market and customer persona.
Conduct market research to identify opportunities and threats.
Develop a marketing strategy that outlines your goals, objectives, and tactics.
Create a marketing budget and timeline.
Monitor and evaluate your marketing performance.

Develop a Social Media Marketing Strategy

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Create a comprehensive social media marketing strategy for your business.

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Identify your target audience and their preferred social media platforms.
Develop a content calendar and create engaging content.
Run social media ads to reach a wider audience.
Monitor and analyze your social media performance.

Launch a New Product or Service

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Develop and launch a new product or service for your business.

Browse courses on Product Launch

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Identify a market opportunity and develop a product or service concept.
Conduct market research and develop a target market.
Create a marketing plan and launch strategy.
Develop and test your product or service.
Launch your product or service and monitor its performance.

Career center

Learners who complete Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत will develop knowledge and skills that may be useful to these careers:

Marketing Director

A Marketing Director develops and executes marketing strategies for a company. This course would help a Marketing Director build a solid framework for a marketing strategy, focusing on value for the customer.

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Marketing Consultant

A Marketing Consultant is an advisor to organizations, helping them improve their sales and marketing operations. This course can help a Marketing Consultant develop skills in managing marketing campaigns.

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Digital Marketing Manager

A Digital Marketing Manager develops and executes digital marketing campaigns for a company or organization. This course would help a Digital Marketing Manager build a solid framework for a marketing strategy, focusing on online channels.

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Brand Manager

A Brand Manager is responsible for developing and maintaining a company's brand. This course would help a Brand Manager build a solid framework for a marketing strategy.

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Market Researcher

A Market Researcher identifies trends and analyzes data to determine how a company should serve its customers. This course can help a Market Researcher develop the necessary skills for creating marketing campaigns and materials.

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Public relations manager

A Public Relations Manager develops and executes public relations campaigns for a company or organization. This course would help a Public Relations Manager build a solid framework for a marketing strategy, focusing on communicating with the public to build a strong reputation.

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Advertising Manager

An Advertising Manager develops and executes advertising campaigns for a company or organization. This course would help an Advertising Manager build a solid foundation in marketing principles that can be used to develop advertising campaigns.

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Marketing Specialist

A Marketing Specialist develops and executes marketing campaigns for a company. This course would help a Marketing Specialist build a solid framework for a marketing strategy.

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Social Media Manager

A Social Media Manager develops social media strategies to help companies gain customers and followers. This course would help a Social Media Manager build a solid framework for a marketing strategy that can be used to create a better plan for managing social media accounts.

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Communications Manager

A Communications Manager develops communications and marketing materials to support a company's goals. This course may be helpful to a Communications Manager by helping them to build a foundation in marketing communications. This course will help in developing impactful marketing materials that can contribute to the success of marketing and communications campaigns.

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Product Manager

A Product Manager is responsible for researching, developing, and marketing a product. This course may be helpful to a Product Manager by helping them to build a foundation in marketing principles that can be applied to new product launches.

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Event Planner

An Event Planner coordinates and oversees events for a company or organization. This course may be useful to an Event Planner by providing a foundation in marketing and communications. This course will provide insight into creating impactful marketing materials that can contribute to the success of marketing and communications campaigns for events.

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Sales Engineer

A Sales Engineer supports clients in understanding both the technical and business aspects of complex solutions. Engagement with customers is a vital part of the job, and this course may be useful in developing the communication skills necessary to make successful sales.

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Salesforce Developer

A Salesforce Developer designs software that fits a company's unique needs. Salesforce is a form of customer relationship management software (CRM), so this role is technical and customer-centric. This course may be helpful to a Salesforce Developer by helping them to build a foundation in marketing communications. This course will help in developing impactful marketing materials that can contribute to the success of CRM campaigns.

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Business Analyst

A Business Analyst studies business processes to recommend solutions that enable a company to operate more efficiently and effectively. This course may be useful in providing a foundation in marketing principles that can be applied to business analysis.

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