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Anuncie y crezca su negocio en Facebook con Canva

Michelle Flores

Al final de este proyecto, usted podrá usar Canva para anunciar y crecer su negocio en Facebook con Canva. Usted habrá aprendido a crear un anuncio para Facebook, un post para Facebook y una portada para Facebook. Usted podrá incorporar un esquema de color , imágenes, y otros elementos de diseño estético. Crear anuncios de alta calidad es ideal tanto para activamente interactuar con su grupo objetivo.

En este proyecto usaremos la versión gratis de Canva.

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Al final de este proyecto, usted podrá usar Canva para anunciar y crecer su negocio en Facebook con Canva. Usted habrá aprendido a crear un anuncio para Facebook, un post para Facebook y una portada para Facebook. Usted podrá incorporar un esquema de color , imágenes, y otros elementos de diseño estético. Crear anuncios de alta calidad es ideal tanto para activamente interactuar con su grupo objetivo.

En este proyecto usaremos la versión gratis de Canva.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

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What's inside

Syllabus

Anuncie y crezca su negocio en Facebook con Canva
Al final de este proyecto, usted podrá usar Canva para anunciar y crecer su negocio en Facebook. Usted habrá aprendido a crear un anuncio para Facebook, un post para Facebook y una portada para Facebook.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla habilidades básicas para principiantes en diseño gráfico publicitario para Facebook
Está dirigido a estudiantes que residen en América del Norte debido a consideraciones contextuales
Utiliza la versión gratuita de Canva, lo que la hace accesible para una amplia gama de estudiantes

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Anuncie y crezca su negocio en Facebook con Canva with these activities:
Revisar los conceptos básicos de diseño
Ayuda a refrescar tus habilidades de diseño y te brinda una base sólida para el curso.
Show steps
  • Repasa los principios básicos del diseño, como la teoría del color y la composición.
  • Familiarízate con las herramientas y funciones básicas de Canva.
Forma un grupo de estudio con compañeros
Facilita la colaboración, el intercambio de ideas y el aprendizaje entre pares.
Show steps
  • Reúnete con compañeros de clase para formar un grupo de estudio.
  • Establece un horario regular para las sesiones de estudio y asigna temas para cada sesión.
  • Discute los conceptos del curso, comparte recursos y brinda apoyo mutuo.
Diseña anuncios de Facebook de muestra
Proporciona práctica práctica en la creación de anuncios de Facebook efectivos.
Show steps
  • Selecciona un tema o producto para el que deseas crear un anuncio.
  • Utiliza Canva para crear varios diseños de anuncios experimentando con diferentes imágenes, texto y elementos de diseño.
Five other activities
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Show all eight activities
Compila un directorio de recursos de diseño para Canva
Te ayuda a organizar y acceder fácilmente a recursos valiosos para tus proyectos de diseño.
Show steps
  • Busca y recopila tutoriales, plantillas, imágenes de archivo y otros recursos relevantes para el diseño de Canva.
  • Organiza los recursos en un directorio o base de conocimientos para facilitar su acceso en el futuro.
Crea un banner de Facebook para tu negocio
Te permite aplicar las técnicas aprendidas en el curso y crear un activo valioso para tu negocio.
Show steps
  • Elige una imagen o gráfico que represente tu negocio.
  • Agrega texto claro y conciso que transmita tu mensaje.
Asiste a talleres o eventos sobre marketing en redes sociales
Te brinda la oportunidad de conectarte con otros profesionales y aprender sobre las últimas tendencias en marketing en Facebook.
Show steps
  • Busca talleres o eventos locales que se centren en el marketing en redes sociales o en Facebook.
  • Asiste a los eventos y participa activamente en las sesiones y discusiones.
Sigue tutoriales sobre técnicas avanzadas de diseño de Canva
Amplía tus habilidades de diseño y aprende técnicas más avanzadas.
Show steps
  • Busca tutoriales en línea o en plataformas como YouTube que cubran técnicas de diseño avanzadas en Canva.
  • Sigue los tutoriales, experimenta con las técnicas y aplica tus conocimientos a tus proyectos de diseño.
Ofrece tutoría a estudiantes principiantes de Canva
Fortalece tu comprensión del material del curso y brinda apoyo a otros estudiantes.
Show steps
  • Identifica a los estudiantes que necesitan apoyo adicional en el curso.
  • Ofrece tutoría individual o en grupos pequeños, compartiendo tus conocimientos y brindando orientación.

Career center

Learners who complete Anuncie y crezca su negocio en Facebook con Canva will develop knowledge and skills that may be useful to these careers:
Human Resources Manager
Human Resources Managers are responsible for planning, organizing, and directing the human resources function of an organization. They use their knowledge of human resources management principles to create and implement strategies that will help businesses achieve their human resources goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Human Resources Manager
Marketing Manager
Marketing Managers are responsible for planning, developing, and executing marketing campaigns. They use their knowledge of marketing principles to create and implement strategies that will help businesses achieve their marketing goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Marketing Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They use their knowledge of project management principles to create and implement strategies that will help businesses achieve their project goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Project Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They use their knowledge of sales principles to create and implement strategies that will help businesses achieve their sales goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Sales Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products. They use their knowledge of product management principles to create and implement strategies that will help businesses bring successful products to market. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Product Manager
Operations Manager
Operations Managers are responsible for planning, organizing, and directing the operations of an organization. They use their knowledge of operations management principles to create and implement strategies that will help businesses achieve their operational goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Operations Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They use their knowledge of business development principles to create and implement strategies that will help businesses grow their customer base. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Business Development Manager
Public relations manager
Public Relations Managers are responsible for managing the public image of organizations. They use their knowledge of public relations principles to create and implement strategies that will help organizations build and maintain positive relationships with their publics. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Public relations manager
Event Planner
Event Planners are responsible for planning and coordinating events. They use their knowledge of event planning principles to create and implement strategies that will help organizations achieve their event goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Event Planner
Digital Marketing Specialist
Digital Marketing Specialists are responsible for implementing and managing digital marketing campaigns. They use their knowledge of digital marketing channels to reach and engage target audiences. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Digital Marketing Specialist
Content Marketing Manager
Content Marketing Managers are responsible for planning, creating, and distributing content that will attract and engage a target audience. They use their knowledge of content marketing best practices to create high-quality content that will help businesses achieve their marketing goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Content Marketing Manager
Advertising Manager
Advertising Managers are responsible for planning, developing, and executing advertising campaigns. They use their knowledge of advertising principles to create and implement strategies that will help businesses reach and engage target audiences. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Advertising Manager
Financial Manager
Financial Managers are responsible for planning, organizing, and directing the financial resources of an organization. They use their knowledge of financial management principles to create and implement strategies that will help businesses achieve their financial goals. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Financial Manager
Social Media Marketing Manager
Social Media Marketing Managers are responsible for developing and executing social media marketing campaigns. They use their knowledge of social media platforms to create engaging content that will reach and engage target audiences. This course will help you develop the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Social Media Marketing Manager
Director of Digital Marketing
Oversee the development and execution of digital marketing campaigns? As a Director of Digital Marketing, you will have the opportunity to lead a team of marketing professionals and use your expertise in social media marketing to help businesses grow their online presence. This course will provide you with the skills you need to create visually appealing and effective Facebook ads, posts, and cover photos. You will learn how to use Canva's design tools to create high-quality content that will help you reach your target audience and achieve your marketing goals.
See salaries and explore the career path for Director of Digital Marketing

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Anuncie y crezca su negocio en Facebook con Canva.
Cover image
Facebook Marketing All-in-One For Dummies
Save
Una colección exhaustiva de estrategias, tácticas y consejos para dominar el marketing de Facebook. Cubre todo, desde la creación de contenido hasta la gestión de anuncios y la medición de resultados.
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
Instagram Power, Second Edition: Build Your Brand...
Save
Una guía completa para dominar el marketing de Facebook. Cubre estrategias avanzadas, técnicas de segmentación y optimización de campañas para obtener el máximo rendimiento de los anuncios de Facebook.
Instagram Power, Second Edition: Build Your Brand...
Paperback
Check
Instagram Power, Second Edition: Build Your Brand...
Kindle Edition
Check
Cover image
The Art of Social Media
Save
Una guía oficial de Canva que proporciona información detallada sobre todas las funciones y herramientas de la plataforma. Ideal como referencia para usuarios de Canva de todos los niveles.
(English) The Art of Social Media: Power Tips for Power Users
Hardcover
$$
(English) The Art of Small Business Social Media: A Blueprint...
Hardcover
$$
(English) The Art of Social Media: Power Tips for Power Users
Kindle Edition
$$
(English) The Art of Small Business Social Media: A Blueprint...
Kindle Edition
$$
Cover image
Reiniciando la universidad
Save
Una introducción completa al marketing digital. Cubre conceptos básicos, estrategias y tácticas para todas las principales plataformas, incluido Facebook.
Reiniciando la universidad: Buscando un modelo de...
Paperback
$$
Reiniciando la universidad. Buscando un modelo de...
Kindle Edition
$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Una introducción completa al marketing en redes sociales. Cubre conceptos básicos, estrategias y tácticas para todas las principales plataformas, incluido Facebook.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$
Cover image
A Castaway in Cornwall
Save
Un tutorial fácil de seguir para aprender a utilizar Canva de forma efectiva. Cubre consejos y trucos para crear diseños llamativos para las redes sociales, el marketing y más.
(English) A Castaway in Cornwall: (A Nurse Back to Health...
Paperback
$
La costa de los naufragios
Paperback
$$
(English) A Castaway in Cornwall
Kindle Edition
$

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Course image
Effort
2 horas
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Español
Good to know
Desarrolla habilidades básicas para principiantes en diseño gráfico publicitario para Facebook
Está dirigido a estudiantes que residen en América del Norte debido a consideraciones contextuales
Utiliza la versión gratuita de Canva, lo que la hace accesible para una amplia gama de estudiantes
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