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YouTube como un canal estrategico

Curso orientado a conocer la creación, entendimiento y manejo de un canal de YouTube como un medio estratégico para comunicar un negocio, una idea o un hobby, haciendo énfasis en la importancia de la lectura de datos para la mejora constante en el contenido y la retención de usuarios.

El participante del curso tendrá la capacidad de crear su propio canal, hacer la configuración correspondiente como la personalización de marca, habilitar las diferentes opciones y complementos, finalmente hacer una lectura de datos para mejorar su contenido y medir el impacto de su comunicación con los usuarios.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

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What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Curso orientado a entender y administrar un canal de YouTube

Enfatiza la importancia de analizar datos

Ayuda a crear contenido de calidad

Desarrolla habilidades para retener usuarios

Recomendado para estudiantes de América del Norte

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Reviews summary

Estrategia de youtube: fundamentos y análisis

Según los estudiantes, este curso es una excelente base estratégica para transformar YouTube de una plataforma de ocio a una herramienta de marketing digital. Los alumnos valoran la claridad en las explicaciones y el enfoque práctico, especialmente en la configuración del canal y la lectura de datos para la mejora continua del contenido. Aunque es altamente recomendable para principiantes y quienes desean entender el uso estratégico de YouTube, algunos consideran que puede ser demasiado básico para usuarios con experiencia previa, deseando una mayor profundidad en temas avanzados. Generalmente, el curso es percibido como muy útil para emprendedores y creadores de contenido que buscan optimizar su presencia online.

Conceptos fundamentales sólidos, aunque algunas partes requieren revisión.

"El contenido es relevante y actual."

"Buen curso, aunque algunas partes se sienten un poco desactualizadas. Sin embargo, los conceptos fundamentales siguen siendo válidos."

"Me gustaría ver una actualización pronto para que siga siendo 100% relevante."

Destaca la importancia de las métricas para la mejora del contenido.

"La lectura de datos es clave y este curso lo explica muy bien."

"La parte de lectura de datos para mejorar el contenido fue oro puro."

"Aprendí a tomar decisiones basándome en los números de mi canal, algo que antes no hacía."

Ofrece una base sólida y clara para quienes inician en YouTube.

"La explicación de los fundamentos es muy sólida, especialmente para principiantes."

"Muy práctico, los ejemplos y la guía paso a paso para configurar el canal son muy útiles."

"Para alguien que no sabe nada de YouTube como un canal de estrategia, es muy útil."

"Los temas son explicados de forma clara y el instructor es muy bueno."

Transforma la visión de YouTube en una herramienta de negocio.

"Excelente curso para entender YouTube como herramienta de marketing digital. Me ayudó a ver YouTube desde una perspectiva estratégica."

"Aprendí cómo usar YouTube como un verdadero canal estratégico para mi emprendimiento."

"Lo mejor del curso es la perspectiva estratégica y el enfoque en la analítica. Ahora sé cómo optimizar y crecer."

"Definitivamente es un buen punto de partida para quien quiera monetizar o usar YouTube para su negocio."

Puede carecer de profundidad para usuarios con experiencia previa.

"El curso es bueno para empezar, pero si ya tienes experiencia en YouTube, puede que no aprendas mucho nuevo."

"Siento que el curso es demasiado básico. No profundiza lo suficiente en temas importantes."

"Para alguien con experiencia, no lo recomendaría. Esperaba más temas avanzados."

"Aunque esperaba un poco más de profundidad en las analíticas avanzadas."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube como un canal estrategico with these activities:

Revisar conceptos fundamentales de creación de contenido digital

Show steps

Refresca los conocimientos previos sobre creación de contenido digital, como técnicas básicas de edición de video y fotografía, principios de redacción para canales y plataformas digitales.

Show steps

Revisar tutoriales en línea sobre edición de video y fotografía
Leer artículos sobre técnicas de redacción para redes sociales

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Career center

Learners who complete YouTube como un canal estrategico will develop knowledge and skills that may be useful to these careers:

Producer

Producers are responsible for the day-to-day operations of a film, television, or video production. They oversee all aspects of production from development to post-production. They may also work with writers, directors, and other creatives to help develop the project. This course would be helpful for Producers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic marketing tool.

See salaries and explore the career path for Producer

Social Media Manager

Social Media Managers are responsible for creating and managing social media content for businesses and organizations. They may also work with other teams to develop and implement social media strategies. This course would be helpful for Social Media Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic marketing tool. They would also learn how to use data analytics to measure the effectiveness of their social media campaigns.

See salaries and explore the career path for Social Media Manager

Content Creator

Content Creators are responsible for creating and producing content for a variety of platforms, including YouTube. They may work with other creatives to develop and implement content strategies. This course would be helpful for Content Creators because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Content Creator

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing strategies for businesses and organizations. They may also work with other teams to develop and implement marketing campaigns. This course would be helpful for Marketing Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic marketing tool. They would also learn how to use data analytics to measure the effectiveness of their marketing campaigns.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public Relations Managers are responsible for managing the public relations for businesses and organizations. They may also work with other teams to develop and implement public relations strategies. This course would be helpful for Public Relations Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic public relations tool.

See salaries and explore the career path for Public relations manager

Communications Manager

Communications Managers are responsible for managing the communications for businesses and organizations. They may also work with other teams to develop and implement communications strategies. This course would be helpful for Communications Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic communications tool.

See salaries and explore the career path for Communications Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for developing and implementing digital marketing strategies for businesses and organizations. They may also work with other teams to develop and implement digital marketing campaigns. This course would be helpful for Digital Marketing Specialists because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic digital marketing tool. They would also learn how to use data analytics to measure the effectiveness of their digital marketing campaigns.

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Community Manager

Community Managers are responsible for building and managing online communities for businesses and organizations. They may also work with other teams to develop and implement community engagement strategies. This course would be helpful for Community Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube community.

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Event Planner

Event Planners are responsible for planning and managing events for businesses and organizations. They may also work with other teams to develop and implement event strategies. This course would be helpful for Event Planners because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel to promote their events.

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Graphic designer

Graphic Designers are responsible for creating and producing visual content for a variety of platforms, including YouTube. They may work with other creatives to develop and implement visual content strategies. This course would be helpful for Graphic Designers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

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Web Developer

Web Developers are responsible for designing and developing websites. They may also work with other teams to develop and implement website strategies. This course would be helpful for Web Developers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

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UX Designer

UX Designers are responsible for designing and developing user experiences for websites and apps. They may also work with other teams to develop and implement UX strategies. This course would be helpful for UX Designers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

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Artist

Artists may create and produce visual content for YouTube. This course would be helpful for Artists because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

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Musician

Musicians may create and produce audio content for YouTube. This course would be helpful for Musicians because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

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Writer

Writers may create and produce written content for YouTube. This course would be helpful for Writers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

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Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube como un canal estrategico.

YouTube Marketing Power: How to Use Video to Find...

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Provides a comprehensive overview of using YouTube for business, covering topics such as creating a channel, developing content, and promoting your videos.

(English) YouTube Marketing Power: How to Use Video to Find...

Paperback

(English) YouTube Marketing Power: How to Use Video to Find...

Kindle Edition

Youtube Secrets: The Ultimate Guide to Growing Your...

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Offers a practical guide to creating and growing a successful YouTube channel, with advice on everything from choosing a niche to optimizing your videos.

(English) YouTube Secrets: The Ultimate Guide to Growing Your...

Paperback

(English) YouTube Secrets: The Ultimate Guide to Growing Your...

Kindle Edition

Public Library Administration Transformed

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Provides a detailed guide to using YouTube for developers, covering topics such as creating your channel, developing content, and promoting your videos.

(English) Public Library Administration Transformed:...

Paperback

(English) Public Library Administration Transformed:...

Kindle Edition

Modern Recording Techniques

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Provides a beginner-friendly introduction to YouTube marketing, covering topics such as creating your channel, creating videos, and promoting your content.

Modern Recording Techniques

Paperback

Check price

Modern Recording Techniques

Kindle Edition

Check price

Applied Sport Management Skills

Save

Provides a comprehensive guide to using YouTube for teaching and learning, covering topics such as integrating videos into your lessons, creating playlists, and managing your channel.

(English) Applied Sport Management Skills

Paperback

$$$

(English) Applied Sport Management Skills

Paperback

(English) Applied Sport Management Skills

Hardcover

$$$