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YouTube como un canal estrategico

El participante del curso tendrá la capacidad de crear su propio canal, hacer la configuración correspondiente como la personalización de marca, habilitar las diferentes opciones y complementos, finalmente hacer una lectura de datos para mejorar su contenido y medir el impacto de su comunicación con los usuarios.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

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What's inside

Syllabus

Project Overview

Curso orientado a conocer la creación, entendimiento y manejo de un canal de YouTube como un medio estratégico para comunicar un negocio, una idea o un hobby, haciendo énfasis en la importancia de la lectura de datos para la mejora constante en el contenido y la retención de usuarios. El participante del curso tendrá la capacidad de crear su propio canal, hacer la configuración correspondiente como la personalización de marca, habilitar las diferentes opciones y complementos, finalmente hacer una lectura de datos para mejorar su contenido y medir el impacto de su comunicación con los usuarios.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Curso orientado a entender y administrar un canal de YouTube

Enfatiza la importancia de analizar datos

Ayuda a crear contenido de calidad

Desarrolla habilidades para retener usuarios

Recomendado para estudiantes de América del Norte

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Reviews summary

Helpful resource for beginner youtubers

This course provides a comprehensive introduction to creating and managing a YouTube channel. It covers topics such as channel creation, branding, content optimization, and data analysis. Many users found the content easy to understand and the instructor's explanations clear and engaging. Overall, learners who wish to establish a presence on YouTube may find this course helpful.

Suitable for those with little to no prior knowledge of YouTube.

"Muy satisfactorio al terminarlo es un gran aporte para los que quieren iniciar un canal y entender de forma muy basica como hacerlo."

Instructor presents information in an easy-to-understand manner.

"Buen curso donde explica a detalle la forma adecuada de utilizar la herramienta, despejo muchas dudas que tenia al respecto de como dar una buena presentacion y uso a la aplicacion."

Provides thorough coverage of YouTube channel creation and management.

"El participante del curso tendrá la capacidad de crear su propio canal, hacer la configuración correspondiente como la personalización de marca, habilitar las diferentes opciones y complementos, finalmente hacer una lectura de datos para mejorar su contenido y medir el impacto de su comunicación con los usuarios."

Course material may not be up-to-date with the latest YouTube features.

"le falta actualizarse un poco"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube como un canal estrategico with these activities:

Revisar conceptos fundamentales de creación de contenido digital

Show steps

Refresca los conocimientos previos sobre creación de contenido digital, como técnicas básicas de edición de video y fotografía, principios de redacción para canales y plataformas digitales.

Show steps

Revisar tutoriales en línea sobre edición de video y fotografía
Leer artículos sobre técnicas de redacción para redes sociales

Show all one activities

Career center

Learners who complete YouTube como un canal estrategico will develop knowledge and skills that may be useful to these careers:

Producer

Producers are responsible for the day-to-day operations of a film, television, or video production. They oversee all aspects of production from development to post-production. They may also work with writers, directors, and other creatives to help develop the project. This course would be helpful for Producers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic marketing tool.

See salaries and explore the career path for Producer

Social Media Manager

Social Media Managers are responsible for creating and managing social media content for businesses and organizations. They may also work with other teams to develop and implement social media strategies. This course would be helpful for Social Media Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic marketing tool. They would also learn how to use data analytics to measure the effectiveness of their social media campaigns.

See salaries and explore the career path for Social Media Manager

Content Creator

Content Creators are responsible for creating and producing content for a variety of platforms, including YouTube. They may work with other creatives to develop and implement content strategies. This course would be helpful for Content Creators because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Content Creator

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing strategies for businesses and organizations. They may also work with other teams to develop and implement marketing campaigns. This course would be helpful for Marketing Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic marketing tool. They would also learn how to use data analytics to measure the effectiveness of their marketing campaigns.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public Relations Managers are responsible for managing the public relations for businesses and organizations. They may also work with other teams to develop and implement public relations strategies. This course would be helpful for Public Relations Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic public relations tool.

See salaries and explore the career path for Public relations manager

Communications Manager

Communications Managers are responsible for managing the communications for businesses and organizations. They may also work with other teams to develop and implement communications strategies. This course would be helpful for Communications Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic communications tool.

See salaries and explore the career path for Communications Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for developing and implementing digital marketing strategies for businesses and organizations. They may also work with other teams to develop and implement digital marketing campaigns. This course would be helpful for Digital Marketing Specialists because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel as a strategic digital marketing tool. They would also learn how to use data analytics to measure the effectiveness of their digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Community Manager

Community Managers are responsible for building and managing online communities for businesses and organizations. They may also work with other teams to develop and implement community engagement strategies. This course would be helpful for Community Managers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube community.

See salaries and explore the career path for Community Manager

Event Planner

Event Planners are responsible for planning and managing events for businesses and organizations. They may also work with other teams to develop and implement event strategies. This course would be helpful for Event Planners because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel to promote their events.

See salaries and explore the career path for Event Planner

Graphic designer

Graphic Designers are responsible for creating and producing visual content for a variety of platforms, including YouTube. They may work with other creatives to develop and implement visual content strategies. This course would be helpful for Graphic Designers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Graphic designer

Web Developer

Web Developers are responsible for designing and developing websites. They may also work with other teams to develop and implement website strategies. This course would be helpful for Web Developers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Web Developer

UX Designer

UX Designers are responsible for designing and developing user experiences for websites and apps. They may also work with other teams to develop and implement UX strategies. This course would be helpful for UX Designers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for UX Designer

Artist

Artists may create and produce visual content for YouTube. This course would be helpful for Artists because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Artist

Musician

Musicians may create and produce audio content for YouTube. This course would be helpful for Musicians because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Musician

Writer

Writers may create and produce written content for YouTube. This course would be helpful for Writers because it would provide them with the skills and knowledge they need to create and manage a successful YouTube channel.

See salaries and explore the career path for Writer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube como un canal estrategico.

YouTube Marketing Power: How to Use Video to Find...

Save

Provides a comprehensive overview of using YouTube for business, covering topics such as creating a channel, developing content, and promoting your videos.

(English) YouTube Marketing Power: How to Use Video to Find...

Paperback

(English) YouTube Marketing Power: How to Use Video to Find...

Kindle Edition

Youtube Secrets: The Ultimate Guide to Growing Your...

Save

Offers a practical guide to creating and growing a successful YouTube channel, with advice on everything from choosing a niche to optimizing your videos.

(English) YouTube Secrets: The Ultimate Guide to Growing Your...

Paperback

(English) YouTube Secrets: The Ultimate Guide to Growing Your...

Kindle Edition

Public Library Administration Transformed

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Provides a detailed guide to using YouTube for developers, covering topics such as creating your channel, developing content, and promoting your videos.

(English) Public Library Administration Transformed:...

Paperback

(English) Public Library Administration Transformed:...

Kindle Edition

Modern Recording Techniques

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Provides a beginner-friendly introduction to YouTube marketing, covering topics such as creating your channel, creating videos, and promoting your content.

Modern Recording Techniques

Paperback

Check price

Modern Recording Techniques

Kindle Edition

Check price

Applied Sport Management Skills

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Provides a comprehensive guide to using YouTube for teaching and learning, covering topics such as integrating videos into your lessons, creating playlists, and managing your channel.

(English) Applied Sport Management Skills

Paperback

$$$

(English) Applied Sport Management Skills

Paperback

(English) Applied Sport Management Skills

Hardcover

$$$

Rot and Revival

Save

Provides a comprehensive guide to using YouTube, covering topics such as creating your channel, uploading videos, and managing your account.

(English) Rot and Revival: The History of Constitutional Law...

Paperback

(English) Rot and Revival: The History of Constitutional Law...

Kindle Edition

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Effort

1 Hora

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Andrés Solano

Language

Español

Good to know

Curso orientado a entender y administrar un canal de YouTube

Enfatiza la importancia de analizar datos

Ayuda a crear contenido de calidad

Desarrolla habilidades para retener usuarios

Recomendado para estudiantes de América del Norte

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