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Michelle Flores
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme.
Read more
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme.
Read more
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme.
You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Visme to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create social media stories to advertise your brand or products.
Register for this course and see more details by visiting:
OpenCourser.com/course/7oqxbt/design
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What's inside
Syllabus
Project Overview
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops visually pleasing business collateral, which is useful in marketing
Explores various design elements, which is critical in enhancing the aesthetics of created content
Teaches how to create content for different platforms, which is useful in reaching a wider audience
Provides step-by-step guidance on using the free version of Visme, which is good for beginners
Focuses on social media marketing, which is a highly relevant topic in today's digital landscape
Uses a multi-modal approach, including videos and readings, which enhances engagement
Save this course
Save Design engaging Facebook / Instagram Stories with Visme to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Design engaging Facebook / Instagram Stories with Visme with these
activities:
Review the basics of visually appealing design
Show steps
Refreshes design principles to ensure strong foundational knowledge
Browse courses on
Design Principles
Show steps
-
Review basic design principles such as balance, contrast, and alignment.
-
Read articles or watch tutorials on design theory.
-
Practice applying design principles in a mock social media story.
Review social media marketing best practices
Show steps
Revisiting social media marketing best practices will ensure that you are using effective strategies to promote your business on Instagram and Facebook.
Browse courses on
Social Media Marketing
Show steps
-
Read articles or watch videos on social media marketing best practices.
-
Research case studies of successful social media campaigns.
Review color theory and design principles
Show steps
Brushing up on color theory and design principles will provide a strong foundation for creating engaging and visually appealing Instagram and Facebook stories.
Browse courses on
Color Theory
Show steps
-
Read articles or watch videos on color theory and design principles.
-
Practice applying color theory and design principles to your own designs.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Write engaging captions for your Instagram and Facebook stories
Show steps
Writing compelling captions will help you capture your audience's attention and drive engagement with your stories.
Show steps
-
Brainstorm ideas for engaging captions.
-
Write captions that are concise, clear, and persuasive.
-
Use relevant hashtags to increase the reach of your stories.
Develop a social media story calendar
Show steps
Creating a social media story calendar will help you plan and schedule your stories in advance, ensuring that you have a consistent posting schedule and meet your marketing goals.
Show steps
-
Determine the best times to post your stories based on your target audience.
-
Plan the content of your stories for the upcoming week or month.
-
Use a scheduling tool to automate the posting of your stories.
Create a mood board for your business
Show steps
Developing a mood board will help you establish a cohesive visual identity for your business and ensure that your Instagram and Facebook stories have a consistent look and feel.
Show steps
-
Collect images, colors, and fonts that represent your brand.
-
Arrange the elements on a digital or physical board.
-
Refine your mood board based on feedback.
Follow tutorials on Visme's storytelling features
Show steps
Provides step-by-step guidance on using the tools and features of Visme
Show steps
-
Find tutorials on Visme's website or YouTube channel.
-
Select tutorials relevant to social media storytelling.
-
Follow the tutorials to create a practice storyboard.
Explore Visme's advanced features
Show steps
Taking advantage of Visme's advanced features will allow you to create more engaging and interactive stories.
Show steps
-
Watch tutorials on Visme's website or YouTube channel.
-
Experiment with different features, such as animation, video embedding, and interactive elements.
Critique and give feedback on a classmate's social media story
Show steps
Fosters critical thinking, collaboration, and design improvement
Show steps
-
Review a classmate's social media story.
-
Provide constructive criticism and suggestions for improvement.
-
Be open to receiving feedback on your own story.
Attend a workshop on social media storytelling
Show steps
Provides professional insights and networking opportunities
Show steps
-
Find a workshop hosted by industry experts or organizations.
-
Attend the workshop and take notes on key takeaways.
-
Connect with other participants and learn from their experiences.
Create multiple Instagram and Facebook story templates
Show steps
Creating multiple story templates will streamline your social media marketing process and ensure that your stories are visually consistent.
Show steps
-
Determine the different types of stories you want to create (e.g., product announcements, behind-the-scenes content, customer testimonials).
-
Design templates for each type of story using Visme.
-
Save and organize your templates for future use.
Design a social media story for a client or your own business
Show steps
Allows students to apply their learned skills to a practical scenario
Show steps
-
Identify a scenario or client for the social media story.
-
Gather information and develop a storyboard.
-
Create the story using Visme.
-
Share the story on social media or present it to the client.
Design multiple variations of a social media story
Show steps
Reinforces design concepts and encourages experimentation
Show steps
-
Create a base design for a social media story.
-
Make small variations to the design, such as changing fonts, colors, or images.
-
Compare the different variations and identify the most effective.
-
Create additional variations based on the feedback.
Offer to help other students in the course
Show steps
Mentoring other students will reinforce your own understanding of the material and allow you to develop your communication and leadership skills.
Show steps
-
Identify students who may need help and offer your assistance.
-
Answer questions and provide guidance on course-related topics.
Review the basics of visually appealing design
Show steps
Refreshes design principles to ensure strong foundational knowledge
Browse courses on
Design Principles
Show steps
Show steps
Show steps
- Review basic design principles such as balance, contrast, and alignment.
- Read articles or watch tutorials on design theory.
- Practice applying design principles in a mock social media story.
Review social media marketing best practices
Show steps
Revisiting social media marketing best practices will ensure that you are using effective strategies to promote your business on Instagram and Facebook.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Read articles or watch videos on social media marketing best practices.
- Research case studies of successful social media campaigns.
Review color theory and design principles
Show steps
Brushing up on color theory and design principles will provide a strong foundation for creating engaging and visually appealing Instagram and Facebook stories.
Browse courses on
Color Theory
Show steps
Show steps
Show steps
- Read articles or watch videos on color theory and design principles.
- Practice applying color theory and design principles to your own designs.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Write engaging captions for your Instagram and Facebook stories
Show steps
Writing compelling captions will help you capture your audience's attention and drive engagement with your stories.
Show steps
Show steps
Show steps
- Brainstorm ideas for engaging captions.
- Write captions that are concise, clear, and persuasive.
- Use relevant hashtags to increase the reach of your stories.
Develop a social media story calendar
Show steps
Creating a social media story calendar will help you plan and schedule your stories in advance, ensuring that you have a consistent posting schedule and meet your marketing goals.
Show steps
Show steps
Show steps
- Determine the best times to post your stories based on your target audience.
- Plan the content of your stories for the upcoming week or month.
- Use a scheduling tool to automate the posting of your stories.
Create a mood board for your business
Show steps
Developing a mood board will help you establish a cohesive visual identity for your business and ensure that your Instagram and Facebook stories have a consistent look and feel.
Show steps
Show steps
Show steps
- Collect images, colors, and fonts that represent your brand.
- Arrange the elements on a digital or physical board.
- Refine your mood board based on feedback.
Follow tutorials on Visme's storytelling features
Show steps
Provides step-by-step guidance on using the tools and features of Visme
Show steps
Show steps
Show steps
- Find tutorials on Visme's website or YouTube channel.
- Select tutorials relevant to social media storytelling.
- Follow the tutorials to create a practice storyboard.
Explore Visme's advanced features
Show steps
Taking advantage of Visme's advanced features will allow you to create more engaging and interactive stories.
Show steps
Show steps
Show steps
- Watch tutorials on Visme's website or YouTube channel.
- Experiment with different features, such as animation, video embedding, and interactive elements.
Critique and give feedback on a classmate's social media story
Show steps
Fosters critical thinking, collaboration, and design improvement
Show steps
Show steps
Show steps
- Review a classmate's social media story.
- Provide constructive criticism and suggestions for improvement.
- Be open to receiving feedback on your own story.
Attend a workshop on social media storytelling
Show steps
Provides professional insights and networking opportunities
Show steps
Show steps
Show steps
- Find a workshop hosted by industry experts or organizations.
- Attend the workshop and take notes on key takeaways.
- Connect with other participants and learn from their experiences.
Create multiple Instagram and Facebook story templates
Show steps
Creating multiple story templates will streamline your social media marketing process and ensure that your stories are visually consistent.
Show steps
Show steps
Show steps
- Determine the different types of stories you want to create (e.g., product announcements, behind-the-scenes content, customer testimonials).
- Design templates for each type of story using Visme.
- Save and organize your templates for future use.
Design a social media story for a client or your own business
Show steps
Allows students to apply their learned skills to a practical scenario
Show steps
Show steps
Show steps
- Identify a scenario or client for the social media story.
- Gather information and develop a storyboard.
- Create the story using Visme.
- Share the story on social media or present it to the client.
Design multiple variations of a social media story
Show steps
Reinforces design concepts and encourages experimentation
Show steps
Show steps
Show steps
- Create a base design for a social media story.
- Make small variations to the design, such as changing fonts, colors, or images.
- Compare the different variations and identify the most effective.
- Create additional variations based on the feedback.
Offer to help other students in the course
Show steps
Mentoring other students will reinforce your own understanding of the material and allow you to develop your communication and leadership skills.
Show steps
Show steps
Show steps
- Identify students who may need help and offer your assistance.
- Answer questions and provide guidance on course-related topics.
Career center
Learners who complete Design engaging Facebook / Instagram Stories with Visme will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers are responsible for planning, executing, and measuring social media campaigns. They use various tools to create and distribute content, including Visme. This course can help Social Media Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their business and reach their target audience.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They use various tools to create and distribute content, including Visme. This course can help Marketing Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their business and reach their target audience.
Content Creator
Content Creator
Content Creators are responsible for creating and distributing content for various platforms, including social media. They use various tools to create and distribute content, including Visme. This course can help Content Creators learn how to use Visme to create engaging and visually appealing social media stories that will help them reach their target audience.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual content, including social media stories. They use various tools to create and distribute content, including Visme. This course can help Graphic Designers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their business and reach their target audience.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns. They use various tools to create and distribute content, including Visme. This course can help Digital Marketing Specialists learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their business and reach their target audience.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of their clients. They use various tools to create and distribute content, including Visme. This course can help Public Relations Specialists learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their clients and reach their target audience.
Social Media Strategist
Social Media Strategist
Social Media Strategists are responsible for developing and executing social media strategies. They use various tools to create and distribute content, including Visme. This course can help Social Media Strategists learn how to use Visme to create engaging and visually appealing social media stories that will help them achieve their strategic objectives.
Visual Communications Specialist
Visual Communications Specialist
Visual Communications Specialists are responsible for creating and delivering visual communications solutions. They use various tools to create and distribute content, including Visme. This course can help Visual Communications Specialists learn how to use Visme to create engaging and visually appealing social media stories that will help them communicate effectively with their target audience.
Marketing Communications Specialist
Marketing Communications Specialist
Marketing Communications Specialists are responsible for developing and executing marketing communications campaigns. They use various tools to create and distribute content, including Visme. This course can help Marketing Communications Specialists learn how to use Visme to create engaging and visually appealing social media stories that will help them reach their target audience.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing their company's brand. They use various tools to create and distribute content, including Visme. This course can help Brand Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their brand and reach their target audience.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing product marketing campaigns. They use various tools to create and distribute content, including Visme. This course can help Product Marketing Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their products and reach their target audience.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They use various tools to create and distribute content, including Visme. This course can help Advertising Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them reach their target audience.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of their clients. They use various tools to create and distribute content, including Visme. This course can help Public Relations Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their clients and reach their target audience.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events. They use various tools to create and distribute content, including Visme. This course may help Event Planners learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their events and reach their target audience.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They use various tools to create and distribute content, including Visme. This course may help Sales Managers learn how to use Visme to create engaging and visually appealing social media stories that will help them promote their products and services and reach their target audience.
For more career information including salaries, visit:
OpenCourser.com/course/7oqxbt/design
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Design engaging Facebook / Instagram Stories with Visme.
Save
Provides a comprehensive overview of Instagram marketing for businesses. It covers everything from creating a strategy to measuring your results.
Save
Provides practical tips on how to tell your brand's story on social media.
Save
Provides practical tips on how to use social media to grow your small business.
Provides practical tips on how to use storytelling to build your brand and grow your business.
Provides a step-by-step guide to building a social media marketing plan.
Save
Provides practical tips on how to measure and improve the impact of your social media marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7oqxbt/design
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
English
Good to know
Develops visually pleasing business collateral, which is useful in marketing
Explores various design elements, which is critical in enhancing the aesthetics of created content
Teaches how to create content for different platforms, which is useful in reaching a wider audience
Provides step-by-step guidance on using the free version of Visme, which is good for beginners
Focuses on social media marketing, which is a highly relevant topic in today's digital landscape
Uses a multi-modal approach, including videos and readings, which enhances engagement
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