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Jahn Karsybaev

Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful.

Read more

Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful.

Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

Students who sign up for this course will also receive (just email me at info@miamiwatch.company):

  • my other Udemy Course "Crowdfunding for Watches: Step-By-Step Guide to Get Funded " at 75% OFF
  • exclusive Discounts on Marketing Services from Top Blogs mentioned in this Course
  • Free Copy of My Book "How To Launch A Watch Company"

Enroll now

Here's a deal for you

We found an offer that may be relevant to this course.
Save money when you learn. All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

What's inside

Learning objectives

  • Learn how to launch a watch company a-z
  • Find the best manufacturers
  • Gain insight into watch industry
  • Understand the watch manufacturing process
  • Learn about watch parts & components
  • Design watches that sell
  • Create & execute marketing strategy that works
  • Become a successful entrepreneur
  • Free copy of my book "how to launch a watch company"

Syllabus

Let's Get Introduced and set expectations for this course.

This lecture covers:

  • Course Overview
  • Who is the instructor?
Read more

This lecture covers:

  • Table of Contents and Course Topics

This lecture covers the following topics:

  • Who is this course for?
  • What this course is?
  • What this course is not?
Gain High Level Understanding and Facts about Watch Industry, key players and overall market.

This lecture covers the general information about the History of Watchmaking

In this section, we cover interesting facts and statistics on Watch Industry.

This lecture will include information about the Key Players in Watch Industry

  • Swatch Group
  • Rolex
  • Richemont Group

Section Summary and Key Discussion Points.

Gain an understanding about watch manufacturers, available resources, recommended and not recommended vendors, important points to consider

An introduction to Watch Manufacturers, research strategies and what to look for when dealing with manufacturers.

Watch Manufacturers to Consider and Avoid

In this lecture we talk about some of the Tough Questions that you should take into consideration when searching for the right Manufacturer. Also, we cover some of the industry associations and certifications that the manufacturers may hold.

Review of Minimum Order Quantities, its impact on pricing and strategies to deal with manufacturers with regards to MOQs.

Section Summary and Key Discussion Points.

This section covers the main parts and components of the watches.

This section covers the the watch specifications and components to keep in mind and consider.

This lecture includes information about such watch components as grade of the steel, case, glass and other.

This lecture covers information about Grades of Steel

Learn about the Watch gaskets and holders.

This section covers other important elements of your watch such as crystals, glass, coating and other important components.

This section covers the supplementary accessories, packaging and other important points to consider.

This section will focus on various accessores that you need to keep in mind such as Straps, Bracelets, Buckles, Packaging and much more.

We will cover different types of straps, bracelets and buckles that are available for your consideration.

The importance and functionality of the watch caseback.

Important aspects of watch packaging.

Gain an understanding of approximate costs associated with the watch manufacturing

In this lecture we go over the key financial figures of watch components and parts.

This lecture provides actual sample Quotes and Invoices for your reference.

This section covers the Design process and considerations for designing every part of your watch.

This lecture covers:

  • Raw sketching
  • 2D
  • 3D
  • Prototyping

This lecture covers the considerations for designing your Watch Case and few examples.

This lecture covers the considerations for designing your Watch Dial and few examples.

This lecture covers the considerations for designing your Watch Caseback and few examples.

This lecture covers the considerations for designing your Watch Hands and few examples.

This lecture covers the considerations for hiring your designers.

This section covers the Step by Step guide to understand the watch making process.

This lecture covers the Process and Steps of Watch Manufacturing

In this lecture we learn about the various types of testing performed during and after the Watch Manufacturing.

This section covers the elements of creating a Marketing Strategy that delivers results.

The following lectures will focus on:

  • What is your story?
  • Who is your customer?
  • What is your USP (Unique Selling Proposition)?
  • What is your distribution strategy?
  • What is your Pricing Strategy?
  • What are your marketing channels?

This lecture will focus on key strategies of the Marketing Plan: Your Story

This lecture will focus on key strategies of the Marketing Plan: Your Customer

This lecture will focus on key strategies of the Marketing Plan: Your Product

This lecture will focus on key strategies of the Distribution Channels: Retailers.

Consignment Agreement Sample Template is available in Downloadable materials.

This lecture will focus on key strategies of the Marketing Plan: Selling Online

This lecture will focus on key strategies of the Marketing Plan: Pricing your watches

This lecture will focus on key strategies of the Marketing Channels and SMM

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding Summary

This lecture will focus on key strategies of promoting your Crowdfunding Watch campaign

Summary and Conclusion
In Closure
This section includes important Documents, List of Vendors, Templates, Websites, Tools and other helpful resources.

This section includes useful websites for launching and promoting your watch company

This section provides Templates and Sample Documents referenced throughout the course.

This section includes useful tools, applications and other resources for your watch company

This section features quick interviews with the industry leaders and successful entrepreneurs who share their advice, lessons learned and how to become successful.

JCiro Designs - one of the premier Cufflinks and Accessories Companies in US. Its CEO and Founder, Joseph Cirincione shares valuable advice with entrepreneurs. In this lecture he answers the following question:

  • What do you wish you knew when you were starting out that you know now?

JCiro Designs - one of the premier Cufflinks and Accessories Companies in US. Its CEO and Founder, Joseph Cirincione shares valuable advice with entrepreneurs. In this lecture he answers the following question:

  • What advice would you give Entrepreneurs who are just starting out?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores watch industry and its key players, providing a comprehensive industry overview
Covers the entire process of launching a watch company from start to finish, making it especially valuable for aspiring entrepreneurs
Provides access to exclusive discounts on marketing and crowdfuding services, which can be beneficial for learners
Suitable for beginners who have limited knowledge about watchmaking, as it covers the basics of the industry and manufacturing process
Led by an experienced instructor who has successfully launched a watch brand, providing valuable insights and practical advice
The course is self-paced, allowing learners to progress at their own convenience

Save this course

Save Watches: How to Design, Manufacture and Build a Brand to your list so you can find it easily later:
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Reviews summary

Basic business overview

According to students, some useful information is covered in this course. However, the content is delivered in a way that many learners considered too high level and generalized. The delivery of the content was also a disappointment for many learners.
Disappointing
"Some useful information, but I was very disappointed with the delivery of the content."
Too general
"Some useful information, but...I was expecting some more detail into the process of the business."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Watches: How to Design, Manufacture and Build a Brand with these activities:
Read 'The Watch Manual' by Nick Foulkes
Gain insights into the history, mechanics, and craftsmanship of watches, enriching your understanding of watch design and manufacturing.
Show steps
  • Read through the book, paying attention to key concepts and terminologies.
  • Take notes or highlight important passages for future reference.
  • Engage in online discussions or forums related to the book's content.
  • Attend author talks or book signings to interact with the author and ask questions.
Connect with experienced watchmakers
Seek guidance from experienced watchmakers to gain practical insights, industry knowledge, and potential collaboration opportunities.
Show steps
  • Attend watchmaking events and meetups.
  • Reach out to watchmakers through social media or online forums.
  • Offer assistance or volunteer at watchmaking workshops.
Develop a presentation on watch design trends
Research and present on current and emerging trends in watch design, enhancing your understanding of market dynamics and consumer preferences.
Browse courses on Product Development
Show steps
  • Gather information on watch design trends from fashion magazines, industry reports, and online resources.
  • Analyze different watch designs and identify commonalities and innovations.
  • Create a presentation that visually showcases the trends and provides insights into their origins and implications.
Three other activities
Expand to see all activities and additional details
Show all six activities
Design a custom watch face
Apply design principles and creativity to create a unique watch face, fostering a deeper understanding of watch aesthetics and functionality.
Browse courses on Product Development
Show steps
  • Research different watch face styles and designs.
  • Sketch and refine your own watch face concept.
  • Use design software or consult with a professional designer to create a digital prototype.
Contribute to the Watch Open Source HW project
Engage in the open-source watchmaking community by contributing to projects, fostering innovation and a deeper understanding of watchmaking principles.
Show steps
  • Review the Watch Open Source HW project and its documentation.
  • Identify areas where you can contribute your skills and knowledge.
  • Join the project's online community and connect with other contributors.
Build a simple watch prototype
Apply your knowledge and skills to build a functional watch prototype, gaining firsthand experience in watch assembly and testing.
Browse courses on Hands-On Learning
Show steps
  • Acquire necessary tools, materials, and components for watchmaking.
  • Follow instructions or consult with an experienced watchmaker to assemble the watch.
  • Test the functionality and accuracy of the watch.

Career center

Learners who complete Watches: How to Design, Manufacture and Build a Brand will develop knowledge and skills that may be useful to these careers:
Entrepreneur
Entrepreneurs are individuals who start their own businesses. Watches are a popular product to design, manufacture, and sell. This course teaches students how to do all of these things, making it a great fit for aspiring entrepreneurs who want to start their own watch company. The course covers topics such as watch industry basics, watch manufacturing, watch design, and marketing. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Sales Manager
Sales managers are responsible for leading and motivating sales teams. Watches are a common product that sales managers work on. This course can help sales managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Product Manager
Product managers are responsible for the development, launch, and marketing of products. Watches are a common product that product managers work on. This course can help product managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Inventory Manager
Inventory managers are responsible for managing the flow of goods and materials within a warehouse or distribution center. Watches are a common product that inventory managers work on. This course can help inventory managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Operations Manager
Operations managers are responsible for overseeing the day-to-day operations of a business. Watches are a common product that operations managers work on. This course can help operations managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Technical Writer
Technical writers are responsible for creating and maintaining technical documentation. Watches are a common product that technical writers work on. This course can help technical writers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities. Watches are a common product that business development managers work on. This course can help business development managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Educator
Educators are responsible for teaching students about a particular subject. Watches are a common topic that educators teach about. This course can help educators learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Supply Chain Manager
Supply chain managers are responsible for managing the flow of goods and services from suppliers to customers. Watches are a common product that supply chain managers work on. This course can help supply chain managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Sales Engineer
Sales engineers are responsible for providing technical support to customers. Watches are a common product that sales engineers work on. This course can help sales engineers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Industrial Designer
Industrial designers create and develop concepts and specifications that optimize the function, value, and appearance of products. Watches are a common product that industrial designers work on. This course can help industrial designers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Customer Service Representative
Customer service representatives are responsible for providing customer support. Watches are a common product that customer service representatives work on. This course can help customer service representatives learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Engineer
Engineers are responsible for designing, developing, and testing products. Watches are a common product that engineers work on. This course can help engineers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Marketing Manager
Marketing managers are responsible for developing and executing marketing campaigns. Watches are a common product that marketing managers work on. This course can help marketing managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".
Quality Control Manager
Quality control managers are responsible for ensuring that products meet quality standards. Watches are a common product that quality control managers work on. This course can help quality control managers learn more about the watch industry, watch manufacturing, and watch design. It also provides students with access to exclusive discounts on marketing services and a free copy of the book "How To Launch A Watch Company".

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Watches: How to Design, Manufacture and Build a Brand.
This comprehensive book covers the entire watchmaking process, from design to assembly. It is an essential reference for anyone who wants to learn more about the art of watchmaking.
This hands-on guide teaches the reader how to make a watch from scratch, covering everything from choosing the right materials to assembling the movement. It great resource for anyone who wants to learn more about the inner workings of watches and how to build one of their own.
This beautifully illustrated book provides a comprehensive overview of the history of watchmaking, as well as the different types of watches and their movements. It great resource for anyone who wants to learn more about the world of watches.
Provides step-by-step instructions on how to repair a variety of watches, including mechanical, quartz, and automatic watches. It great resource for anyone who wants to learn how to repair their own watches.
Save
Provides a detailed history of wristwatches, from their origins in the 16th century to their current popularity. It great resource for anyone who wants to learn more about the history of this iconic accessory.
Great resource for anyone who wants to learn more about the different types of watches and their history. It also provides information on how to care for and maintain your watches.
Provides a comprehensive overview of the marketing and sales of luxury goods, including watches. It great resource for anyone who wants to learn more about the luxury watch market.
Beautiful collection of photographs of watches from around the world. It great resource for anyone who wants to learn more about the different styles of watches and their history.

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