The Essential Guide to Entrepreneurship by Guy Kawasaki from Udemy

This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom.

Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following

Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor

When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

Contents and Overview

·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.

·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.

·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”

You will gain the clarity and confidence needed to create a lasting, influential company.

What's inside

Learning objectives

An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur

An faq section where guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren't looking to be decision makers in their company

An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur
An faq section where guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren't looking to be decision makers in their company

Syllabus

Introduction

Launching

Ask Simple Questions

Ideas and Prototyping

Making a mantra

Exercise: What is your mantra?

Business models

Telling a story

Positioning your product

Exercise: Craft your positioning

Adoption vs. scaling

Crossing the chasm

Incubation

Common mistakes Entrepreneurs make

How to forecast

Conclusion

Supplementary material

Pitching

The why and how of a pitch

Exercise: What does your startup do?

Basics of a pitch

Exercise: Do the math

My ideal pitch

Exercise: Videotape yourself

Things that can go wrong

Things to avoid doing in a pitch

Feedback on a live pitch

Supplemental material

Fundraising

Types of funding

Finding investors

Rounds of financing

Emailing investors

Building a team

Good tactics for building a team

What to look for in a team

How do you ensure there is a good fit?

Checking for references

Getting candidates to join

Social Media

Planning your Social Media Strategy

Deciding which Platforms to Use

Creating your Company Profile Page

Getting your First Followers

Repeating your Tweets & Posts

Using images in your Posts

Responding to Comments

Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages

Please click the "download" button at the upper right side of your screen to download the files

Evangelizing

Introduction to evangelism

Building a human brand

The 2 keys to shmoozing

Making customers your evangelists

Building communities around your product

Supplementary Materials

FAQ

The Art of the Start Book

Art of the Start 2.0 link

Change the World

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines entrepreneurship from a founder and investor perspective, which is standard in the industry

Taught by Guy Kawasaki, who is recognized for his work in entrepreneurship and technology

Suitable for learners with various levels of entrepreneurship experience, from beginners to advanced

Introduces learners to key aspects of entrepreneurship, including launching a business, pitching to investors, and building a team

Features exercises and real-world examples to enhance understanding and provide practical insights

May not be suitable for individuals who are not interested in decision-making roles within their own companies

Reviews summary

Entrepreneurship course from guy kawasaki

According to students, learners say this Engaging course Helped them better understand how to Start a Business and the Qualities of Entrepreneurs.

Course is Engaging and keeps the students interested.

Course covers the Qualities of Entrepreneurs which is good.

"Qualities one should possess if u really want to be an entrepreneur."

Course is very Helpful for those who are new to Entrepreneurship.

"This course really helped me a lot to understand about how a business gets started."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Essential Guide to Entrepreneurship by Guy Kawasaki with these activities:

Organize and Review Course Materials for Effective Learning

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Enhance your learning experience by systematizing and reviewing course materials.

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Regularly review lecture notes, readings, and assignments to reinforce your understanding.
Create summaries or concept maps to consolidate key information.
Organize your materials into a logical structure for easy retrieval.

Review "The Lean Startup" by Eric Ries

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Analyze the principles of lean startups to help develop a solid foundation for launching and managing a business.

View The Startup Way: How Modern Companies Use... on Amazon

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Read the book and take notes on key concepts, such as minimum viable product (MVP) and customer feedback loops.
Identify how the principles of lean startups can be applied to your own entrepreneurial ideas.

Follow Tutorials on Financial Modeling for Startups

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Enhance your understanding of financial modeling techniques to make informed decisions for your startup.

Browse courses on Financial Modeling

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Identify online tutorials or courses that cover financial modeling for startups.
Follow the tutorials step-by-step and apply the concepts to your own startup's financial data.

Six other activities

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Create a Business Plan for Your Startup

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Develop a comprehensive plan that outlines your startup's goals, strategies, and financial projections.

Browse courses on Business Plan

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Define your startup's mission, vision, and values.
Identify your target market and analyze their needs.
Develop a marketing and sales strategy.
Create financial projections, including revenue, expenses, and profit.

Develop a Marketing Plan for Your Target Audience

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Define your target audience and develop effective marketing strategies to reach them.

Browse courses on Marketing Plan

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Conduct market research to identify your target audience's demographics, psychographics, and behaviors.
Create buyer personas to represent your ideal customers.
Develop a comprehensive marketing strategy that includes a mix of marketing channels and tactics.

Create a Pitch Deck for Your Startup

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Design a compelling presentation that showcases your startup's potential and attracts investors.

Browse courses on Pitch Deck

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Craft a compelling narrative that highlights your startup's unique value proposition and market opportunity.
Design visually appealing slides that convey key information clearly and concisely.
Practice your pitch to refine your delivery and increase your confidence.

Contribute to Open Source Projects Related to Startups

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Gain practical experience and build your network by contributing to open source projects that support startups.

Browse courses on Open Source

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Identify open source projects that align with your interests and skills.
Contribute to the development or maintenance of the project.

Practice Pitching Your Startup to Potential Investors

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Refine your pitching skills to increase your chances of securing funding for your startup.

Browse courses on Pitching

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Prepare a brief and engaging pitch that highlights your startup's key strengths and market opportunity.
Practice your pitch in front of friends, family, or a mentor to get feedback.
Attend local pitch competitions or networking events to gain experience.

Mentor Aspiring Entrepreneurs on Startup Basics

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Share your knowledge and experience to help aspiring entrepreneurs navigate the challenges of starting a business.

Browse courses on Mentorship

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Identify mentorship opportunities through local incubators, accelerators, or online platforms.
Prepare your knowledge and skills in key areas, such as business planning, fundraising, and marketing.

Career center

Learners who complete The Essential Guide to Entrepreneurship by Guy Kawasaki will develop knowledge and skills that may be useful to these careers:

Startup Founder

This course is designed specifically for people who want to found a startup company. Guy Kawasaki offers 30 years of hard-earned wisdom, including common mistakes to avoid and essential do's and dont's when starting a business.

See salaries and explore the career path for Startup Founder

Entrepreneur

This course is designed for budding Entrepreneurs of all levels who want to start their own business, or who are looking to advance their skills in this area. Guy Kawasaki offers 30 years of hard-earned wisdom, including common mistakes to avoid and essential do's and dont's when starting a business.

See salaries and explore the career path for Entrepreneur

Technology Evangelist

Technology Evangelists may find this course useful as Guy Kawasaki has held this role. The course covers essential do's and dont's of an entrepreneur, as well as building a human brand and making customers evangelists for your product.

See salaries and explore the career path for Technology Evangelist

Product Manager

The Essential Guide to Entrepreneurship by Guy Kawasaki can be particularly useful for aspiring Product Managers, especially those in a startup environment. The course may help with developing a versatile approach to the startup process, from ideation to launch to marketing.

See salaries and explore the career path for Product Manager

Venture Capitalist

This course can be particularly useful to those interested in becoming Venture Capitalists. Guy Kawasaki covers essential do's and dont's of an entrepreneur, as well as how to pitch to investors and successfully raise funds for your startup.

See salaries and explore the career path for Venture Capitalist

Business Development Manager

Business Development Managers may find this course particularly helpful for learning how to launch and pitch a new business, as well as how to build a team and successfully raise funds from investors.

See salaries and explore the career path for Business Development Manager

Project Manager

This course may be useful to Project Managers, particularly those working in startups or in a fast-paced environment. It can help with developing a versatile approach to the startup process, from ideation to launch to marketing.

See salaries and explore the career path for Project Manager

Sales Manager

Sales Managers may find this course useful for developing a sales strategy, particularly for startups or other small businesses. Guy Kawasaki covers launching, fundraising, and marketing, which are all helpful to understand when creating a sales strategy.

See salaries and explore the career path for Sales Manager

Marketing Manager

This course can help prepare you to develop a strong marketing strategy based on Guy's anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

See salaries and explore the career path for Marketing Manager

Strategic Planner

The Essential Guide to Entrepreneurship by Guy Kawasaki may be useful for Strategic Planners, especially those working in a startup environment. The course covers developing a versatile approach to the startup process, from ideation to launch to marketing.

See salaries and explore the career path for Strategic Planner

Product Developer

This course may be helpful to Product Developers, especially those in a startup environment. The course covers topics such as making a mantra and crafting positioning, which can be useful for developing a strong product development strategy.

See salaries and explore the career path for Product Developer

Marketing Consultant

The Essential Guide to Entrepreneurship by Guy Kawasaki may be useful in developing the skills needed to launch and market a business, and especially a startup. The course covers topics such as how to forecast and how to build a human brand.

See salaries and explore the career path for Marketing Consultant

Web Developer

The Essential Guide to Entrepreneurship by Guy Kawasaki may be useful for Web Developers, especially those who want to start their own business or who want to work in a startup environment. The course covers topics such as building a team and successfully raising funds from investors.

See salaries and explore the career path for Web Developer

Technical Writer

This course may be useful for Technical Writers, especially those working in a startup environment or in the technology industry. The course covers topics such as telling a story when talking about your product or service, which is an essential skill for Technical Writers.

See salaries and explore the career path for Technical Writer

Business Consultant

The Essential Guide to Entrepreneurship by Guy Kawasaki may be useful in developing the skills to launch a business, from the idea to marketing and fundraising. This course can be particularly useful to those who want to become their own boss, or who wish to start up a business as a side hustle.

See salaries and explore the career path for Business Consultant