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Andrea Mürau Haraway,
Wanda Huber,
and
Jenny Young
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
Read more
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
Read more
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
Register for this course and see more details by visiting:
OpenCourser.com/course/5gw80j/business
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What's inside
Syllabus
Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
Read more
Syllabus
Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Develops project planning skills that are required in the business environment
Introduces effective project management strategies that are used in the industry
Builds skills in creating a marketing campaign
Explores budgeting techniques and analysis for business projects
Provides hands-on experience in creating a project status report
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Reviews summary
Practical business english project capstone
Learners say this course offers a highly practical final project where you build a plan for a new product launch, directly applying business English skills. Many found the project structure, including focusing on different executive roles (CEO, CFO, CMO), provided valuable, real-world experience. While the hands-on activities and project deliverables were widely praised as directly applicable to professional settings, some students reported mixed experiences with the peer review process, noting inconsistency in feedback quality or participation. Overall, it is considered a useful capstone for professionals needing to practice their English in business contexts.
Structured around different executive roles.
"I liked focusing on the different CEO/CFO/CMO roles; it added a realistic touch."
"The tracks added a dimension that felt very relevant to real business roles."
"Following the structure based on job roles helped organize the project components."
Highly useful for business professionals.
"Perfect course for improving business English specifically for real business tasks and communication."
"Helped me prepare for international business communication scenarios I face regularly."
"Directly applicable to my professional communication needs and writing reports."
Build a real-world business plan applying skills.
"The final project was the highlight, very practical and helped me apply everything I learned."
"Building the plan of action felt like real work, directly applying concepts to a business scenario."
"It's practical and directly applicable to my job, great way to practice business English."
Quality of peer feedback can be inconsistent.
"Peer reviews were sometimes not helpful or inconsistent, which is frustrating when your grade depends on it."
"I received great feedback from some peers, but unfortunately got none from others, making it unreliable."
"The system relies on others, which means feedback quality is unpredictable."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Business English: Final Project with these
activities:
Review fundamental principles of marketing and project management
Show steps
Strengthen your foundational knowledge to enhance your understanding of product launch strategies.
Show steps
-
Review textbooks or online resources on marketing and project management.
Network with professionals in the product development and marketing industries
Show steps
Expand your professional network and gain insights from industry experts.
Browse courses on
Networking
Show steps
-
Attend industry events and conferences.
-
Introduce yourself to individuals working in the field.
-
Stay connected through LinkedIn or other professional networking platforms.
Engage in discussions with classmates about the challenges and opportunities in product launch
Show steps
Foster collaboration and exchange ideas with fellow students.
Browse courses on
Product Launch
Show steps
-
Participate in class discussions and online forums.
-
Share experiences and perspectives on product launch strategies.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend webinars or tutorials on product launch best practices
Show steps
Stay up-to-date on the latest product launch strategies and best practices.
Browse courses on
Best Practices
Show steps
-
Identify relevant webinars and tutorials.
-
Attend the sessions and take notes.
Develop a marketing campaign for your new product
Show steps
Apply your marketing knowledge to develop a comprehensive plan for promoting your new product.
Browse courses on
Marketing Plan
Show steps
-
Define your target audience and research their needs.
-
Identify the key marketing channels and develop strategies for each.
-
Create compelling messaging and creatives for your campaign.
Conduct a budget analysis for your product launch
Show steps
Enhance your financial planning skills by creating a detailed budget for your product launch.
Browse courses on
Financial Planning
Show steps
-
Estimate the costs associated with product development, marketing, and distribution.
-
Project revenue based on market research and sales forecasts.
-
Identify opportunities for cost optimization and revenue enhancement.
Read `The Lean Product Playbook` by Dan Olsen
Show steps
Reinforce your understanding of product launch strategies and marketing techniques through this practical guide.
View
The Lean Product Playbook: How to Innovate with...
on Amazon
Show steps
-
Read the book thoroughly, taking notes on key concepts.
-
Identify the key takeaways and apply them to your project plan.
Develop a presentation summarizing your product launch plan
Show steps
Showcase your communication and presentation skills by creating a compelling presentation on your product launch plan.
Browse courses on
Presentation Skills
Show steps
-
Summarize the key aspects of your product launch plan.
-
Design slides and prepare visuals.
-
Practice delivering your presentation.
Review fundamental principles of marketing and project management
Show steps
Strengthen your foundational knowledge to enhance your understanding of product launch strategies.
Show steps
Show steps
Show steps
- Review textbooks or online resources on marketing and project management.
Network with professionals in the product development and marketing industries
Show steps
Expand your professional network and gain insights from industry experts.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Attend industry events and conferences.
- Introduce yourself to individuals working in the field.
- Stay connected through LinkedIn or other professional networking platforms.
Engage in discussions with classmates about the challenges and opportunities in product launch
Show steps
Foster collaboration and exchange ideas with fellow students.
Browse courses on
Product Launch
Show steps
Show steps
Show steps
- Participate in class discussions and online forums.
- Share experiences and perspectives on product launch strategies.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend webinars or tutorials on product launch best practices
Show steps
Stay up-to-date on the latest product launch strategies and best practices.
Browse courses on
Best Practices
Show steps
Show steps
Show steps
- Identify relevant webinars and tutorials.
- Attend the sessions and take notes.
Develop a marketing campaign for your new product
Show steps
Apply your marketing knowledge to develop a comprehensive plan for promoting your new product.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Define your target audience and research their needs.
- Identify the key marketing channels and develop strategies for each.
- Create compelling messaging and creatives for your campaign.
Conduct a budget analysis for your product launch
Show steps
Enhance your financial planning skills by creating a detailed budget for your product launch.
Browse courses on
Financial Planning
Show steps
Show steps
Show steps
- Estimate the costs associated with product development, marketing, and distribution.
- Project revenue based on market research and sales forecasts.
- Identify opportunities for cost optimization and revenue enhancement.
Read `The Lean Product Playbook` by Dan Olsen
Show steps
Reinforce your understanding of product launch strategies and marketing techniques through this practical guide.
View
The Lean Product Playbook: How to Innovate with...
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes on key concepts.
- Identify the key takeaways and apply them to your project plan.
Develop a presentation summarizing your product launch plan
Show steps
Showcase your communication and presentation skills by creating a compelling presentation on your product launch plan.
Browse courses on
Presentation Skills
Show steps
Show steps
Show steps
- Summarize the key aspects of your product launch plan.
- Design slides and prepare visuals.
- Practice delivering your presentation.
Career center
Learners who complete Business English: Final Project will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
The skills you gain in Business English: Final Project will lay a strong foundation for success in this role. You will learn how to communicate effectively with clients, colleagues, and other stakeholders, a critical skill for any marketing professional. Additionally, you will gain experience in developing and executing marketing campaigns, which will be invaluable in this role. You will also learn how to analyze data and measure the success of your marketing efforts, which will help you to make informed decisions about your marketing strategy.
Product Manager
Product Manager
This course will help you develop the skills you need to succeed in this role by providing you with a solid understanding of the product development process. You will learn how to identify and define product requirements, develop and execute product roadmaps, and manage product launches. You will also gain experience in working with cross-functional teams, which is essential for any product manager.
Project Manager
Project Manager
This course can help you to develop the skills you need to be successful in this role, such as how to plan and execute projects, manage budgets, and communicate effectively with stakeholders. The skills you gain in this course will be extremely valuable to you in any project management role.
Business Analyst
Business Analyst
The skills you gain in this course will help you to be successful in this role. You will learn how to analyze business processes, identify areas for improvement, and develop and implement solutions. You will also gain experience in working with cross-functional teams, which is essential for any business analyst.
Consultant
Consultant
This course can help you to develop the skills you need to be successful in this role by providing you with a strong foundation in business English. You will learn how to communicate effectively with clients, colleagues, and other stakeholders, which is essential for any consultant. Additionally, you will gain experience in developing and delivering presentations, which will be very helpful in this role.
Financial Analyst
Financial Analyst
This course can help you to develop the skills you need to be successful in this role. You will learn how to analyze financial data, develop financial models, and make investment recommendations. You will also gain experience in working with cross-functional teams, which is essential for any financial analyst.
Investment Banker
Investment Banker
The skills you gain in this course will help you to be successful in this role by providing you with a strong foundation in business English. You will learn how to communicate effectively with clients, colleagues, and other stakeholders, which is essential for any investment banker. Additionally, you will gain experience in developing and delivering presentations, which will be very helpful in this role.
Marketing Consultant
Marketing Consultant
The skills you gain in this course will be helpful as you pursue this role. You will learn how to develop and execute marketing campaigns, which is a critical skill for any marketing consultant. Additionally, you will gain experience in working with cross-functional teams, which is essential for any consultant.
Product Marketing Manager
Product Marketing Manager
The skills you gain in this course will be valuable to you in this role. You will learn how to develop and execute product marketing campaigns, which is a critical skill for any product marketing manager. Additionally, you will gain experience in working with cross-functional teams, which is essential for any marketing professional.
Sales Manager
Sales Manager
This course will help you to develop the skills you need to be successful in this role. You will learn how to develop and execute sales strategies, manage sales teams, and close deals. Additionally, you will gain experience in working with cross-functional teams, which is essential for any sales manager.
Business Development Manager
Business Development Manager
The skills you gain in this course will be helpful as you pursue this role. You will learn how to develop and execute business development strategies, which is a critical skill for any business development manager. Additionally, you will gain experience in working with cross-functional teams, which is essential for any manager.
Account Manager
Account Manager
This course will help you to develop the skills you need to be successful in this role. You will learn how to manage client relationships, develop and execute account plans, and close deals. Additionally, you will gain experience in working with cross-functional teams, which is essential for any account manager.
Customer Success Manager
Customer Success Manager
The skills you gain in this course may be helpful as you pursue this role. You will learn how to manage customer relationships, develop and execute customer success plans, and resolve customer issues. Additionally, you will gain experience in working with cross-functional teams, which is essential for any customer success manager.
Technical Writer
Technical Writer
The skills you gain in this course may be helpful as you pursue this role. You will learn how to write clear and concise technical documentation, which is a critical skill for any technical writer. Additionally, you will gain experience in working with cross-functional teams, which is essential for any technical writer.
Data Analyst
Data Analyst
The skills you gain in this course may be helpful as you pursue this role. You will learn how to analyze data, develop data-driven insights, and communicate your findings to stakeholders. Additionally, you will gain experience in working with cross-functional teams, which is essential for any data analyst.
For more career information including salaries, visit:
OpenCourser.com/course/5gw80j/business
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Business English: Final Project.
This groundbreaking book explores the challenges faced by established companies in the face of disruptive technologies. It offers insights into why some companies succeed while others fail when confronted with innovation.
This classic work provides a framework for understanding the challenges of transitioning a product from early adopters to mainstream customers. It emphasizes the importance of understanding customer needs and tailoring marketing strategies accordingly.
Save
This concise and practical guide offers a clear definition of good strategy and provides tools for evaluating and developing effective strategies. It emphasizes the importance of clarity, focus, and resource allocation.
This influential book introduces the concept of lean startup methodology, which emphasizes iterative product development, customer validation, and data-driven decision-making. It provides a practical approach to launching and validating new products and services.
This practical guide to design thinking provides a step-by-step approach for solving complex problems and developing innovative solutions. It emphasizes the importance of empathy, collaboration, and iterative prototyping.
This practical guide to lean product development provides a comprehensive overview of the MVP (minimum viable product) approach. It offers techniques for building, testing, and iterating on products quickly and efficiently.
Save
This practical guide to product marketing provides a step-by-step framework for developing and executing successful product launches. It covers topics such as market research, pricing strategy, and distribution channels.
Save
Provides a practical guide to using data analytics to improve product development. It emphasizes the importance of measuring the right metrics, using data to test hypotheses, and making data-driven decisions.
Provides a framework for developing value propositions that resonate with customers. It emphasizes the importance of understanding customer needs, identifying customer pain points, and creating solutions that deliver value.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5gw80j/business
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Rating
4.5
Effort
32 hours to complete
Level
Intermediate
Via
Coursera
Institution
Arizona State University
Instructors
Andrea Mürau Haraway
Wanda Huber
Jenny Young
Language
English
Transcripts
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پښتو
آذربایجان دیلی
This course belongs to a
collection
called
Business English. It's comprised of four courses:
- Business English: Final Project (viewing)
- Business English: Marketing and Sales
- Business English: Finance and Economics
- Business English: Management and Leadership
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