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Business English

Wanda Huber, Andrea Mürau Haraway, Jenny Young, Jessica Cinco, Beatriz Fuentes-Anderson, and Andrea MÃ¼rau Haraway

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

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What's inside

Four courses

Business English: Management and Leadership

(0 hours)

Are you a business executive or manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will practice the language and styles of communication needed in English for

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Business English: Finance and Economics

(0 hours)

Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Learn from your successes and failures, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics.

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Business English: Marketing and Sales

(0 hours)

If you work in marketing, sales, or advertising, effective communication is essential. This course will help you use English more efficiently and persuasively. You will learn to write effective emails, reports, and presentations, and you will gain vocabulary related to market research, branding, and advertising. You will also get feedback from sales and marketing professionals from around the world.

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Business English: Final Project

(0 hours)

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. This plan will include a project status report, a copy of the marketing campaign, a basic budget analysis for the project, and a short presentation for upper management with details on the project’s status.

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Time

0 hours

Level

Intermediate

Via

Coursera

Institution

Arizona State University

Instructors

Wanda Huber

Andrea Mürau Haraway

Jenny Young

Jessica Cinco

Beatriz Fuentes-Anderson

Andrea MÃ¼rau Haraway

Level

Intermediate

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